Not sure how this is done but I am curious if t can be done for other sites such as e-commerce sites. If if can be done, how is it done? Looked to see if there was schema markup but that doesn't appear to be the case.
As you can see below I searched a chain restaurant "Corner Bakery Menu" the result came up with a menu I could scroll through without ever clicking off the G SERP. Obviously not good if you're looking for visits to the site but I still want to know how to obtain this result.
Edited by Bob Loblaw, 23 February 2015 - 10:06 PM.