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The 5 easiest changes to make to your landing pages right now

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What a fantastic presentation!

I feel challenged to revisit every site I have between now and Holiday shopping season and implement these 5 key changes. If I simply identify the single highest-traffic page of each site, restructure, clarify and reword what's there, I have more to gain from it than anything else.

At one time or another we've all fallen into the trap of thinking we need: More links - a new domain - more social signals - a fresh blog post - an ADDITIONAL-something... to try to get some (usually) incremental gain, traffic or traction. It's sometimes hard to realize we often ALREADY have ALL the pieces we need already in place - they're just not structured or sequenced optimally.

Keep pushing this as a pet-topic, Terry - cuz for many of us it really is the the simplest, most immediate, and valuable course of action to take.

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