Posted 19 April 2012 - 12:54 AM
We have managed to totally destroy a credible site with decent page rank, age, traffic and some-what authority. Site we targeted is revealed below!
I have been running a negative SEO company for many years now and managed to make small businesses drop heavily on Google SERPS, receive -50 penalties and get dropped all altogether. All by using a series of techniques I will outline below.
A client came to me and asked if we could drop a bunch of sites down a few spots in Google.co.uk so that they could rank higher. (The client never revealed themselves but by process of elimination on the sites I was targeting it seemed pretty clear LOL)
We analysed the sites in the top 5 positions for a variation of keywords and in #1 position for a good key phrase was a site that had a PR5, it was in the top 3 for many of the variations of key phrases and was not a bricks and mortar brand as I like to call them. These site are easy to target as their only footprint is online thus leading to less authority and credibility. (btw… not always)
Internal page was PR4 with decent enough content but the site was not as well designed / structured as others and the content on some internal pages had duplicates.
These are great signs to look for when targeting a website, almost all sites have their vulnerabilities and you just need to find the highlight them and exploit the hell out them.
We started working on the site about 1 year ago with a service called dripfeedblasts.com, we signed up for a huge package and started blasting the hell out of the site with 1000 profile links a day, the key was to target all their major key phrases easily found on sites like semrush.com. If you target just one key phrase you don’t get the long term benefits. The goal here is to make it look like a natural SEO campaign.
What we typically have seen after a blast is a drop in SERPS for 2 days followed by a gain of a few positions sometimes more. Every competitors worst nightmare right? NO… Google has now been alerted to unnatural behaviour, Google asks itself was this a news story that caused a sudden interest in the site, if so then it’s OK. Google will analyse where the links are coming from and make a decision on what benefits to give to those links. The trick is to keep it going until you see a drop a second time. At this point you want to switch tactics to make it look like the webmaster is reacting to the SERPS changes.
We then bought a bunch of services from fiverr.com, blog posts, facebook likes, tweets, link wheels etc… The spamiest ones we could find, easy to find, you just look for negative comments and ratings on services LOL.
At this point we got the best news ever! We saw a thread on Google Help Forums started by a representative of the company! Why is this good news, well now we have the handle name he uses online, although we did have it anyways as we checked backlinks for the site and found conversations in automotive forums.
But it also means that the webmaster is concerned and noticed a problem.
The best thing about Google Forums is that they get people bitching and whining all the time, so when there is a real concern your screwed LOL as they hate those people and do their best to aggravate them. A prime example of that is a user called webado, god help anyone that gets this person in their thread what a total douche.
So I watched this total loser ***** and whine about the loss in rankings and that someone was creating spam links to his site etc..
At this stage we created a BMR account and got a cheap writer from India to create lots of posts and links, we then created profiles on forums with his username / handle and talked about services he had just bought and if anyone knew if they worked.
We started creating lots of spam links and posts in forums to pages that were dropping in rankings. Getting the accounts that we had created banned in those forums. (some of these forums report this activity as spam to Google.)
At this point we hit the site with another xrumer blast and then a bunch of spam blog roll links. We crawled the site day and night for content, a few million pages I might add! (the site claims to have 8 million cars online worldwide, at it would seem they bloody well did LOL) (also our scrapping of the site slowed to down considerably which I am sure will also have a negative page speed effect, two birds with one stone! LOL) We then posted duplicated content on loads of wordpress / blog sites etc. Its easy to target a site that has new content daily as you can grab the data before its indexed by Google and then post it somewhere else gaining authority on the continent and making it look like the target site is just duplicating it!
As the sites started to plummet from an Alexa ranking of 50,000 to about 100K we could really see it was working. The conversations were still going on in Google Forums with the loser webmaster getting more irate haha.
We then targeted the Google listing for the company and created loads of 5 star reviews saying how amazing the service was with Fiverr etc.. After just 2 months and 40 reviews the site was gone from Google reviews! LOL wow that was easy!
We created a fake email account and politely asked sites with good links pointing to the site to remove them and in some cases a mention of a DMCA takedown. Almost all webmaster react to this quickly LOL, emails can contain messages that suggest the site they link too has a penalty or seen as a bad neighbourhood and we are just warning you. Normally results in a quick and effective link removal.
As of this week the site is totally gone for all its major keywords! It still seems to get traffic from long tail but the main damage is now done.
The whole process was not a quick one (almost a year in total, but the major damage was done in 4 months), if you want to target a small businesses its can be done in as little as a month. But bigger businesses take a while longer.
I do however feel that a large business with a solid brand is almost impossible to shake down. But there are many small & medium size businesses that are easy targets, they have good content and services but the sites have small issues, like duplicate pages or bad structure. Exploit the hell out of them and its easy pickings!
I hope that was a fun and exciting guide to negative SEO and how to take down your competition.
As promised the losers site we targeted was da da daaaaa. justgoodcars.com, sorry bro! But business is business LOL
The keyword targets were all the major ones, used cars, used cars for sale, value my car, car valuation, used Nissan, used Honda etc….
Everyone of them is now totally out of the listings.
In case you were wondering, I offered the client a discount if I could use this as a case study.
Please remember that at no point did we claim to be justgoodcars.com, we simply created various links, posts and emails mentioning them. It may seem to the less inquisitive that we were the company in question and that’s all we needed to do.
Nothing illegal was done here and can be easily replicated.
My personal opinion on this is that Google should not allow this to happen at all, they are totally incapable of detecting the most malicious of behaviours and therefore should not impose negative algorithmic changes on any sites. Will we see a change? I expect not! Google plans to change page one of SERPS in to a 100% paid for page. This can only be accomplished by forcing sites to find income in ads. My predication, a version of Google Local/Places will dominate the entire first page by next year.
Go buy shares in Google, over 95% of its profits are made from ads, this is set to skyrocket this year.