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Jammy

CASE STUDY: Negative SEO - Results

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Pixelgrinder and I conducted a little experiment on whether negative seo was possible in the current climate - we felt it was important to know whether it was possible for a site to be negatively affected completely by outside influences. This experiment was not done with the knowledge or consent of TrafficPlanet.com owners/admin/moderators.

We carried out a massive scrapebox blast on two sites to ensure an accurate result. The two sites we chose and the reasons we chose them are as follows:

seofaststart.com (Dan Thies)

1. He has received a direct response from Matt Cutts on Twitter, so if we were able to affect his site he is more likely than most to get the ear of the right person and show google what can be done (

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)

2. A self proclaimed "seo guru" (Hi, I'm Dan Thies. Although I'm best known as the "keyword guru," I've been practicing, studying and teaching advanced search engine marketing strategy and tactics for several years

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) - it should be harder than most to affect the site of an "seo guru".

3. If it works, he should be smart enough to profit from all of the publicity he would get out of it.

4. He already has several domains 301d to seofaststart.com without penalty (not a white hat tactic) - we were wondering if he had been 'protected' in some way.

5. He is a suck-up-brown-noser, smugly bad mouthing everyone and crowing that "many pants are being pooped and it's long overdue" - we don't like him.

negativeseo.me

1. They are selling services for negative seo under the tagline "destroy your competitors".

Rankings Before (22nd March):

seofaststart.com

dan thies - number 1

seo - number 11

seo service - number 34

seo book - number 3

negativeseo.me

negative seo - number 2

destroy your competitiors - number 1

Timeline:

15th March - Dan Thies posts smug tweets to Matt Cutts and pisses off the entire internet.

18th March - seofaststart.com - blog posts started - anchor text "seo" "seo service" and "seo book"

22th March - seofaststart.com - 1 million scrapebox blast started - 100% anchor text "Dan Thies"

24th March - negativeseo.com - 1 million scrapebox blast started - 100% anchor text "destroy your competitors"

26th March - Dan Thies posts in Twitter that he has received an unnatural links message.

Note: 18th March - seofaststart blog posts started. This was NOT US. We had previously decided that it would be risky to 'out' the blogs that links were getting placed on and agreed not to include blog posts in our experiment. We don't know who did this, how many links they built or what network/s they used. We discovered these links in ahrefs and have estimated that about 5000 links where built, probably with ALN between the 18th-23rd March.

Ranking After (18th April) note rankings are still jumping a little:

seofaststart.com

dan thies - number 1 (still number 1)

seo - not in top 1000 (down from number 11)

seo service - not in top 1000 (down from number 34)

seo book - number 34 (down from number 3)

negativeseo.me

negative seo - number 6 (down from number 2)

destroy your competitiors - number 13 (down from number 1)

Other stuff of interest right now:

ahrefs seofaststart.com (notice how few of our 1 million scapebox links have shown up!)

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ahrefs negativeseo.me (notice how few of our 1 million scrapebox links have shown up!)

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Dan Thies begging on google groups

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Our personal message to Matt Cutts/Google:

Negative SEO is possible. Sort it out!

Our personal message to Dan Thies:

Next time you want to smugly throw your holier than thou 2 cents into the ring, think before you speak. Every backlink to your site was analyzed before starting this. Don't think those 301d domains hide what you are doing because they don't - you are the same as the rest of us - your methods for link bait are, in fact, worse than some of the 'spammers' you so often refer to. Now your pants are being pooped and it's long overdue :P

..... thanks! B)

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OH MY! I had to read this twice, I can't believe you did this and how did you contain yourselves over the last few days.

I just wonder if 1M was too much, that would certainly increase the odds of manual reporting by webmasters, rather than automated.

BTW: I don't agree with this being done, in the end these are people that may have families, and then there's that karma thing.

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The cause of the drop was the 1800 project ALN blast and xrumer, not scrapebox. There were almost 30,000 blog network links built in 3 days.

Scrapebox has too little power to jump website to top6 for SEO.

Edited by Fear

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The cause of the drop was the 1800 project ALN blast and xrumer, not scrapebox. There were almost 30,000 blog network links built in 3 days.

Scrapebox has too little power to jump website to top6 for SEO.

Only scrapebox was used on 'destroy your competitors' (negativeseo.me) - and I agree that it probably took the additional ALN blasts to affect seofaststart.com

Great work. Incredible that mere automation could cripple rankings like this. How much time & money did it cost to do one of these projects?

2 minutes to set up automated software. Cost nothing, already had the automated software.

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2 minutes to set up automated software. Cost nothing, already had the automated software.

Given Dan Thies' public acknowledgement of the mess his sites are now in, this is astonishing (not often I used that word...!).

This is sort of like a DDOS attack on a site, but worse since the "attack" can last months and kill a business.

Hey Matt Cutts if you're reading this, is the penny dropping yet?

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Thies. Now there's an anagram for you to solve...

A heist is a term used to describe a robbery from an institution such as a bank or a museum, or any robbery in which there is a large haul of loot.

I just sprayed half a mouthful of wine at the computer screen lol!

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A heist is a term used to describe a robbery from an institution such as a bank or a museum, or any robbery in which there is a large haul of loot.

I just sprayed half a mouthful of wine at the computer screen lol!

Gotta hand it to you Jammy - on the ball, even when you're drunk ;)

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I've seen this sort of thing happen to some sites in niches I work in. It's a good to see some publicity brought to this topic, even when MC says it's very hard for this to happen. The barriers to doing negative SEO use to be high and expensive, but with the tools available today that is not the case anymore. Google really needs to fix this problem.

Edited by Jbar

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