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RobertR

Facebook ADs - Do they Work?

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Does anyone here have a recent experience with FaceBook ads?

I tried that about 5 years ago, just when FaceBook ads came out.

I was advertising seduction related product for young men.

I loved the fact I could select the demographics so well.

I spend $500 and got about 2000 clicks to my website with no sale!

While traffic from other sources was converting at about 1%.

FaceBook was a total bust for me, and I have never repeated it since then.

I just assumed that FaceBook people are in the mood of kicking tires, not purchasing products.

So do you guys have a different experience?

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I tried it before too and failed. My niche isn't exactly a good fit for FB though...but I could be wrong on that. Stating the obvious here but I would say definitely offer free content in exchange for an email address once the visitor gets to your landing page....and consider sending them to a page that has no sales pitch....ONLY an opt-in offer.

I was thinking about getting into a health niche that might work on FB...since people on FB are so obsessed with the way they look (lol @ the pics taken w/cell phone in the mirror)

Edited by matchoo77

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Yeah, you are right, they may not be willing to give you credit card, but they will probably give you email for exchange for the free info.

Or take some kind of "Social Action"

the pics taken w/cell phone in the mirror

:D Yeah, I love those.

The thing is that I've seen so many people say "Facebook Ads can be really profitable these days."

but with no real proof whatsoever.

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I ve never paid for ads but I have done twitter marketing and I would agree the traffic doesn't convert as well as search engine traffic does.

I personal would of put that 500 bucks in seo work

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Facebook Ads really don't work. People on facebook we just curious but never attempts to purchase. They usually think that the ads maybe a virus or whatsoever. Twitter marketing for me is effective, especially when I use a tool for it, :D

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I think the curiosity factor chaos brings up is a good point. I think people trust Facebook ads more because they feel contained within the Facebook environment. This equals more clicks. Whether or not Facebook is a good target for your marketing, now that entirely depends on your niche. That will determine your conversion rate. In your case, it sounds like you might want to look towards a different forum for your advertising

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Facebook Ads really don't work. People on facebook we just curious but never attempts to purchase. They usually think that the ads maybe a virus or whatsoever. Twitter marketing for me is effective, especially when I use a tool for it, :D

I agree with your idea. Many people use Twitter Marketing in order to market their site.

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I tried Facebook Ads on Local Accountant, Life Insurance. Total failure. Just clicks, but no buyers. But then, each time I go there, I see ads for credit cards and professional development courses. Maybe those work.

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Advertising in facebook is a waste of time because the users of facebook are mostly people who just come to share,tag,like,comment etc. They are not interested in purchasing products because people with the sole idea of purchasing products don't visit facebook, instead they visit certain famous websites like ebay, flipkart etc.

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Does anybody knows, does FB allows ads about job search? Like for people who are looking to work from home and stuff like that? Their TOS doesn't mention anything about that.

Edited by junkdna

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Does anyone here have a recent experience with FaceBook ads?

I tried that about 5 years ago, just when FaceBook ads came out.

I was advertising seduction related product for young men.

I loved the fact I could select the demographics so well.

I spend $500 and got about 2000 clicks to my website with no sale!

While traffic from other sources was converting at about 1%.

FaceBook was a total bust for me, and I have never repeated it since then.

I just assumed that FaceBook people are in the mood of kicking tires, not purchasing products.

So do you guys have a different experience?

Facebook ads do not convert well for commercial sites in my experience. This makes sense as people on Facebook are generally not interested in buying right that moment. All Facebook does is introduce them to your website for the first time.

However, Facebook can be useful if you are advertising another website that is a time waster like a forum or social website. People who spend a lot of time on Facebook are interested in wasting time online. If you give them another way to do that which also interests them then some will migrate. I have had some success doing this.

Another way that Facebook ads are definitely useful is for building lists for email marketing later. Use Facebook ads to drive traffic to opt in pages that offer an opt in as an exchange for something useful for that audience. They will opt in. Then you can use traditional email marketing techniques to convert them to paying customers over time.

I think you will be very hard pressed to find commercial websites that have converted direct ad traffic immediately. It may happen in rare instances. Over the course of testing it on many client websites, I have found it does not work that way, at least not for me.

Edited by Ted

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Advertising in facebook is a waste of time because the users of facebook are mostly people who just come to share,tag,like,comment etc. They are not interested in purchasing products because people with the sole idea of purchasing products don't visit facebook, instead they visit certain famous websites like ebay, flipkart etc.

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Haven't really had any success with anything other than just getting more likes. Used to be cheap but has gotten too expensive for that. I guess if you have an app to promote maybe it makes since.

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Increasingly, the successful Sales Pages that I come across seem to go for the opt-in and NOT the sale first-up e.g. Adam 'NPC' Short's mini-sites and Burchard's 4-long-videos-of-content-before-pitching-for-sale.

If that's the case, then obviously the creation of very high quality content for the email sequence therefore needs to be factored in to the site setup process.

How many of us do that or do it well?

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It works very well. I like using it for leadgen. Facebook is a site where (even smart) people go to chill out and waste time. So if you give something away you can build a pretty good list to follow up on later and sell them something, affiliate or your own product.

Persistence is key

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Does anyone here have a recent experience with FaceBook ads?

I tried that about 5 years ago, just when FaceBook ads came out.

I was advertising seduction related product for young men.

I loved the fact I could select the demographics so well.

I spend $500 and got about 2000 clicks to my website with no sale!

While traffic from other sources was converting at about 1%.

FaceBook was a total bust for me, and I have never repeated it since then.

I just assumed that FaceBook people are in the mood of kicking tires, not purchasing products.

So do you guys have a different experience?

Have you tried advertising on PlentyOfFish?

Please login or register to see this link.

Its got a massive user base, and if you enjoyed targetting your demographics on facebook, you are going to love POF because you can target just about anything. Plus its a dating site, so perhaps your seduction ads will come in handy there.

I have had a tiny dabble with about $50 but never bothered optimizing my campaign.

Just thought you could look into it as an alternate traffic source.

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