A nice little article over at WishPond on running a Facebook Contest. Some useful information for anyone thinking about running one.
The most challenging part of any Facebook contest is getting new people to the page.Sure, your newsletter and social media posts can get your current customers and leads to enter, but what about new prospective customers?You could advertise, of course. And perhaps you should. Advertising can yield great results for a Facebook promotion. But what if you don't have the budget?There's another option: Facebook Share Contests.With a Facebook Share Contest, you get your contest entrants to share the word. You tap into their networks.The benefit, of course, is that you can more effectively generate new prospective customers.This article will give you a step by step guide to how it works.Let's get started!