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_Richard

The Share of Smartphone Visits to Websites in Seven Major Industries

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Mobile is growing very rapidly but not at the same rate in all industries. Might be a good idea to see where you niches are in terms of growth. 

 

 

 

 

The share of visits by smartphone users to US websites across all industries jumped 18% from 2015 to 2016, according to recent research from Adobe.

 
The report was based on Adobe Analytics data for 2015 and 2016. The researchers examined which devices consumers used to visit business websites in seven industries (media and entertainment, automotive, travel and hospitality, retail, telecommunications, finance, and technology). The researchers also looked at data for the top 20 most-visited sites within each industry.
 
Across all seven verticals examined, the share of smartphone visits to the top 20 sites was greater than the proportion of smartphone visits to the rest of that industry's websites.
 

 

 

 

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smartphoneshare-adobe-140417.jpg

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It seems like every time I look at one of these articles about mobile the percentages are higher then they were the last time. I wonder at what point it is going to level out?

 

I am not sure that it is ever really going to level out or at least anytime in the near future. What is driving the move to mobile is technological improvements and convenience. The reason we have desktops is that is what was needed in order to get computers in our homes and offices. As we are able to get ever more computing power in small spaces and a greater connectivity to off-site computing power the need for desktops shrinks. Once we reach the point on voice control (which is really just starting) where we no longer need a keyboard and VR for games (which is also really just getting started) all bets are off.... 

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I am not sure that it is ever really going to level out or at least anytime in the near future. What is driving the move to mobile is technological improvements and convenience. The reason we have desktops is that is what was needed in order to get computers in our homes and offices. As we are able to get ever more computing power in small spaces and a greater connectivity to off-site computing power the need for desktops shrinks. Once we reach the point on voice control (which is really just starting) where we no longer need a keyboard and VR for games (which is also really just getting started) all bets are off.... 

 

It seems like it should level out but I guess if you look at the last few decades the pace of change just keeps accelerating. 

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I agree that voice control is going to increase but I think we will always have manual inputs because voice will not work or be the most efficient way to enter information. 

 

True for some things like programming and spreadsheets etc but for search I can see desktop searches going all the way to single digits sometime in the near future. 

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True for some things like programming and spreadsheets etc but for search I can see desktop searches going all the way to single digits sometime in the near future. 

 

I think it will be awhile before we see single digit desktop searches. If nothing else most businesses will be using desktops for a long time. 

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