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_Richard

52 Up-to-Date Facebook Marketing Ideas - February 2017

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A nice list of ways to use Facebook for marketing, well reading. 

 

 

 

Have you noticed the changes in Facebook over the past couple years?

 
Perhaps a drop in your organic reach?
 
An emphasis being placed by the platform on paid promotion?
 
Perhaps you've seen a slowdown in your Page Likes?
 
You're not alone. A lot of marketers are seeing these changes, and not all of them are positive.
 
But so many of the "Facebook Marketing" guides out there are from 2013 or 2014. Back when Facebook had barely broken a billion users and asking people to Like your page was still legal.
 
This resource, however, is as up-to-date as it can be. I'll give you 52 Facebook Marketing Ideas, covering…
 
1 - 28: Facebook Posting
28 - 34: Facebook Page Optimization
35 - 43: Facebook Advertising
44 - 52: Facebook Promotions
Let's get rolling! 

 

 

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Some good ideas in that list and quite a few can be modified a bit and used in places other than facebook

 

This is true of most marketing ideas. Very often you can take something you see and then tweak it a bit and use it in a slightly (or not so slightly) different manner or different place. 

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A nice list of ideas, I can see using them in multiple places. You find a lot of good articles to post it must take you some time to filter through them. 

 

I have some good rss feeds setup so it is not as time consuming as it may seem. 

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You can reuse just about all marketing copy, you should check out some of the old print stuff that is available from decades ago. Some of those guys could write some great copy. Taking those ideas and modifying them for online and new products works extremely well.  

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You can reuse just about all marketing copy, you should check out some of the old print stuff that is available from decades ago. Some of those guys could write some great copy. Taking those ideas and modifying them for online and new products works extremely well.  

 

Like old newspaper ads? How would you find and dig out sales copy from them?

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Like old newspaper ads? How would you find and dig out sales copy from them?

 

Also if you are interested in writing sales copy and conversions you should spend some time on the Marketing Experiments site and copyblogger has a pretty good free copy writing course. 

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So some searches for sales copy swipe files and you will be able to find a lot of old sales copy out there just waiting to come alive again... 

 

I did not know there was such a thing and I am not sure how. My search turned up a lot of paid and fairly expensive options as well as a bunch of free ones. Are there any out there that are worth paying for? 

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I did not know there was such a thing and I am not sure how. My search turned up a lot of paid and fairly expensive options as well as a bunch of free ones. Are there any out there that are worth paying for?

Probably not, there is a very large amount of free copy swipe files out there so unless you are looking for something specific that you cannnot find I would not purchase anything.

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I did not know there was such a thing and I am not sure how. My search turned up a lot of paid and fairly expensive options as well as a bunch of free ones. Are there any out there that are worth paying for?

You should be saving good sales copy whenever you run across it. Whenever I see a good sales page no matter what the niche I save it to a notebook. Been doing that for years and have a pretty good collection of copy to look at when creating a sales page.

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You should be saving good sales copy whenever you run across it. Whenever I see a good sales page no matter what the niche I save it to a notebook. Been doing that for years and have a pretty good collection of copy to look at when creating a sales page.

How do you organize all that? I have started to do this a few times but just end up with an unorganized mess that really did not do me any good. I tried a couple different ways but none really seemed to work. Edited by GlenWasHere

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How do you organize all that? I have started to do this a few times but just end up with an unorganized mess that really did not do me any good. I tried a couple different ways but none really seemed to work.

 

I use evernote to keep mine organized, in fact I use it to keep pretty much every piece of information I save organized. It is great for saving anything you find on the web as there is a clipper you can use from your browser to clip it right into evernote. 

 

You can put stuff in folders which helps but what really makes it work is that you can tag all your notes so you can do different searches when you are looking for something you saved. I save a lot of stuff in evernote, the last time I checked my evernote file was just over 16 gigs. 

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I use evernote to keep mine organized, in fact I use it to keep pretty much every piece of information I save organized. It is great for saving anything you find on the web as there is a clipper you can use from your browser to clip it right into evernote. 

 

You can put stuff in folders which helps but what really makes it work is that you can tag all your notes so you can do different searches when you are looking for something you saved. I save a lot of stuff in evernote, the last time I checked my evernote file was just over 16 gigs.

That seems like a lot I take it you are not just saving sales copy because that sounds like an excessive amount.

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That seems like a lot I take it you are not just saving sales copy because that sounds like an excessive amount.

 

No not just sales copy. I basically use it as a file cabinet and save most everything there. I like it because you can tag everything which makes searching for information on any particular topic or even for a particular piece of information relatively easy.

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Do you guys really find having a bunch of old sales copy all the useful? Seems like a lot to keep organized and not sure I am seeing the benefit.

 

I find it helpful and that way you already have copy to go through for ideas when starting a sales page rather starting a search to see what is out there that could be helpful. 

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How do you organize all that? I have started to do this a few times but just end up with an unorganized mess that really did not do me any good. I tried a couple different ways but none really seemed to work.

I use onenote to keep it all organized. It works pretty good as long as you are careful to label everything as you save it.

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Facebook is a strong platform to promote a business, and keep posting updates absolutely free of cost. I have simply created a page to promote my services.

 

Creating a page and posting updates is the easy part. It is actually driving traffic and potential clients to that page and turning them into actual clients that is the hard part. 

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Creating a page and posting updates is the easy part. It is actually driving traffic and potential clients to that page and turning them into actual clients that is the hard part. 

Yes, I agree with your point of view, but I just mean to say that the small business owners often sell their services through Facebook, even if they don't have a website to portray their profile. I do the same, as I have joined the groups content writers that is related to my profession, where people buy and sell services their services through it. I also keep posting updates on my page. 

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