Are you giving the visitors to your landing pages enough information? What assumptions are you making? How can you find out by asking one simple question?
A first impression is everything. That’s why most products’ landing pages aim to communicate their product’s mission at a glance.If a landing page doesn’t prompt a lead to become a customer, it often means something got lost along the way—a customer reached the page expecting one thing, but they got something else. So when you figure out why leads’ expectations aren’t being met, you’ll get those conversion numbers up.Hootsuite, the most widely used social media management platform, was able to get to the bottom of this problem with one on-site survey question. Here’s how.