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Overall Ranking Factors

On-page Signals: 20.3%
 
My Business Signals (14.7%)

(Categories, Keyword in Business Title, Proximity, etc.)

 
External Loc. Signals (13.6%)

(IYP/aggregator NAP consistency, Citation Volume, etc.)

 
On-page Signals (20.3%)

(Presence of NAP, Keywords in Titles, Domain authority, etc.)

 
Link Signals (20.0%)

(Inbound anchor text, Linking domain authority, Linking domain quantity, etc.)

 
Review Signals (8.4%)

(Review quantity, Review velocity, Review diversity, etc.)

 
Social Signals (5.0%)

(Google+ authority, Facebook likes, Twitter followers, etc.)

 
Behavioral/Mob. Signals (9.5%)

(Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.)

 
Personalization (8.5%)
Top 50 Localized Organic Factors
 
1 Domain Authority of Website
 
2 Quality/Authority of Inbound Links to Domain
 
3 City,State in GMB Landing Page Title
 
4 Click-Through Rate from Search Results
 
5 Topical (Product/Service) Keyword Relevance of Domain Content
 
6 Diversity of Inbound Links to Domain
 
7 Geographic (City/Neighborhood) Keyword Relevance of Domain Content
 
8 Physical Address in City of Search
 
9 Quality/Authority of Structured Citations
 
10 City, State in Most/All Website Title Tags
 
11 Consistency of Structured Citations
 
12 Quality/Authority of Inbound Links to GMB Landing Page URL
 
13 Product/Service Keyword in GMB Landing Page Title
 
14 Product/Service Keywords in Anchor Text of Inbound Links to Domain
 
15 Proximity of Address to the Point of Search (Searcher-Business Distance)
 
16 Quantity of Inbound Links to Domain
 
17 Quantity of Inbound Links to Domain from Locally-Relevant Domains
 
18 Geographic Keyword in Domain
 
19 Location Keywords in Anchor Text of Inbound Links to Domain
 
20 Page Authority of GMB Landing Page URL
 
21 City, State in GMB Landing Page H1/H2 Tags
 
22 HTML NAP Matching GMB Location NAP
 
23 Quantity of Inbound Links to Domain from Industry-Relevant Domains
 
24 Product / Service Keyword in Domain
 
25 NAP in hCard / Schema.org on GMB Landing Page URL
 
26 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
 
27 Quantity of Inbound Links to GMB Landing Page URL from Locally-Relevant Domains
 
28 Quantity of Citations from Locally-Relevant Domains
 
29 Business Title in Anchor Text of Inbound Links to Domain
 
30 Volume of Searches for Business Name
 
31 Quantity of Citations from Industry-Relevant Domains
 
32 Loadtime of GMB Landing Page URL
 
33 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL
 
34 Proper GMB Category Associations
 
35 Product/Service Keyword in GMB Landing Page H1/H2 Tags
 
36 Proximity of Address to Centroid
 
37 Diversity of Inbound Links to GMB Landing Page URL
 
38 Velocity of New Inbound Links to Domain
 
39 Product/Service Keywords in Anchor Text of Inbound Links to GMB Landing Page URL
 
40 City, State in Most/All GMB Landing Page H1/H2 Tags
 
41 Quantity of Inbound Links to GMB Landing Page URL
 
42 Authority of third-party sites on which reviews are present
 
43 Individually Owner-verified GMB Location
 
44 Quantity of Structured Citations (IYPs, Data Aggregators)
 
45 Age of GMB Location
 
46 Diversity of third-party sites on which reviews are present
 
47 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
 
48 Velocity of Searches for Business Name
 
49 Bulk Owner-verified GMB Location
 
50 High Numerical Ratings of Business by Google Users (e.g. 4-5)
Top 50 Local Stack / Snack Pack Factors
 
1 Physical Address in City of Search
 
2 Consistency of Structured Citations
 
3 Proper GMB Category Associations
 
4 Proximity of Address to the Point of Search
 
5 Quality/Authority of Structured Citations
 
6 Domain Authority of Website
 
7 Product / Service Keyword in GMB Business Title
 
8 City, State in GMB Landing Page Title
 
9 HTML NAP Matching GMB Location NAP
 
10 Click-Through Rate from Search Results
 
11 Quantity of Native Google Reviews (w/text)
 
12 Quality/Authority of Inbound Links to Domain
 
13 Individually Owner-verified GMB Location
 
14 Quantity of Structured Citations (IYPs, Data Aggregators)
 
15 Quality/Authority of Inbound Links to GMB Landing Page URL
 
16 Proximity of Address to Centroid
 
17 Location Keyword in GMB Business Title or Title Modifier
 
18 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
 
19 Quantity of Citations from Industry-Relevant Domains
 
20 Proximity of Address to Centroid of Other Businesses in Industry
 
21 Quantity of Citations from Locally-Relevant Domains
 
22 GMB Primary category matches a broader category of the search category (e.g. primary category=restaurant & search=pizza)
 
23 Age of GMB Location
 
24 Page Authority of GMB Landing Page URL
 
25 Product/Service Keywords in Reviews
 
26 Product/Service Keyword in GMB Landing Page Title
 
27 Diversity of Inbound Links to Domain
 
28 Authority of third-party sites on which reviews are present
 
29 Driving Directions to Business Clicks
 
30 High Numerical Ratings of Business by Google Users (e.g. 4-5)
 
31 Quantity of Inbound Links to Domain from Locally-Relevant Domains
 
32 Bulk Owner-verified GMB Location
 
33 Local Area Code on GMB Location
 
34 Quantity of Inbound Links to Domain
 
35 City, State in GMB Landing Page H1/H2 Tags
 
36 Matching Google Account Domain to GMB Landing Page Domain
 
37 Quantity of Third-Party Traditional Reviews
 
38 Clicks to Call Business
 
39 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
 
40 NAP in hCard / Schema.org on GMB Landing Page URL
 
41 Quantity of Inbound Links to Domain from Industry-Relevant Domains
 
42 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
 
43 Product / Service Keyword in Domain
 
44 Topical (Product/Service) Keyword Relevance of Domain Content
 
45 Location Keywords in Anchor Text of Inbound Links to Domain
 
46 Geographic (City/Neighborhood) Keyword Relevance of Domain Content
 
47 Positive Sentiment in Reviews
 
48 Overall Velocity of Reviews (Native + Third-Party)
 
49 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc)
Negative Ranking Factors
 
1 Incorrect business category
 
2 Listing detected at false business address
 
3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem
 
4 Presence of malware on site
 
5 Reports of Violations on your GMB location
 
6 Mis-match NAP / Tracking Phone Number on GMB Landing Page
 
7 Mis-match Address on GMB Landing Page
 
8 Presence of Multiple GMB locations with Same Phone Number
 
9 Absence of Crawlable NAP on Website
 
10 Address includes suite number similar to UPS Mail Store or other false addresses
 
11 Association of GMB account with other suppressed listings
 
12 Incorrectly-placed map marker in GMB
 
13 Presence of Multiple GMB locations with Same/Similar Business Title and Address
 
14 Keyword stuffing in business name
 
15 Absence of Crawlable NAP on GMB Landing Page
 
16 Listing 800 Number as Only Phone Number in GMB
 
17 Keyword-Stuffing in Title Tag of GMB Landing Page
 
18 Low Numerical Ratings of GMB location by Google Users (e.g. 1-2)
 
19 Keyword/city stuffed GMB Descriptions
 
20 Choosing to Hide GMB Address
 
21 Presence of Multiple Crawlable NAP on GMB Landing Page
 
22 Low Numerical Ratings of GMB location by Third-Party Users (e.g. 1-2)
 
23 Negative Sentiment in Google Reviews
 
24 Choosing Service Area for Business in GMB (as opposed to in-location visits)
 
25 Negative Sentiment in Third-Party Reviews
 
26 Multi-lingual GMB listings for the same place
 
27 Mis-Matched or Private WHOIS Information
Top 30 Difference-Making Factors in Competitive Markets
 
1 Consistency of Structured Citations
 
2 Domain Authority of Website
 
3 Quality/Authority of Inbound Links to Domain
 
4 Quality/Authority of Structured Citations
 
5 Proper GMB Category Associations
 
6 Physical Address in City of Search
 
7 Quantity of Native Google Reviews (w/text)
 
8 Quality/Authority of Inbound Links to GMB Landing Page URL
 
9 Click-Through Rate from Search Results
 
10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts)
 
11 City, State in GMB Landing Page Title
 
12 HTML NAP Matching GMB Location NAP
 
13 Quantity of Citations from Industry-Relevant Domains
 
14 Diversity of Inbound Links to Domain
 
15 Quantity of Citations from Locally-Relevant Domains
 
16 Proximity of Address to the Point of Search (Searcher-Business Distance)
 
17 Geographic (City/Neighborhood) Keyword Relevance of Domain Content
 
18 Quantity of Structured Citations (IYPs, Data Aggregators)
 
19 Quantity of Inbound Links to Domain from Locally-Relevant Domains
 
20 Quantity of Inbound Links to Domain
 
21 Product/Service Keyword in GMB Landing Page Title
 
22 City, State in Most/All Website Title Tags
 
23 Location Keywords in Anchor Text of Inbound Links to Domain
 
24 Topical (Product/Service) Keyword Relevance of Domain Content
 
25 Quantity of Third-Party Traditional Reviews
 
26 Business Title in Anchor Text of Inbound Links to Domain
 
27 NAP in hCard / Schema.org on GMB Landing Page URL
 
28 Quantity of Inbound Links to Domain from Industry-Relevant Domains
 
29 Diversity of third-party sites on which reviews are present
 
30 Individually Owner-verified GMB Location
10 Factors Experts Are Focusing on More Since the Snack Pack Rollout
 
1 Quality/Authority of Structured Citations
 
2 Quality/Authority of Inbound Links to Domain
 
3 Quantity of Native Google Reviews (w/text)
 
4 Consistency of Structured Citations
 
5 Quantity of Inbound Links to Domain
 
6 Quantity of Inbound Links to Domain from Locally-Relevant Domains
 
7 Domain Authority of Website
 
8 Proximity of Address to the Point of Search (Searcher-Business Distance)
 
9 Quality/Authority of Inbound Links to GMB Landing Page URL
 
10 Topical (Product/Service) Keyword Relevance of Domain Content
10 Factors Experts Are Focusing on Less Since the Snack Pack Rollout
 
1 Proximity of Address to Centroid
 
2 Quantity of Structured Citations (IYPs, Data Aggregators)
 
3 Authority of +1's on Website
 
4 Number of Shares on Google+
 
5 Quantity of Citations from Industry-Relevant Domains
 
6 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts)
 
7 Number of circles in which GMB location is contained
 
8 Quantity of Inbound Links to Domain
 
9 Authority of Shares on Google+
 
10 Diversity of third-party sites on which reviews are present

 

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Thanks for the long list. The most important Google ranking factors are:

- Content

- Website design

- Website loading time

- Backlinks

Well said! You need to focus on 'on page' before starting your 'off page' SEO campaign. 

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In my opinion the top ranking factors are:

  • Keyword
  • Content
  • Technical SEO
  • User Experience

There are more factors that we should look after but these are the top most ranking factor in SEO.

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The Top 10 Most Important Factors

  1. User & Mobile Friendly Website.
  2. Relevant Keywords to Your Business / Niche.
  3. On Page SEO like Title Tag, H1s, Meta Description, Alt tags etc.
  4. White Hat Guest Posting on Sites/Blogs with High Domain Authority.
  5. White Hat Back Linking to sites that allow you to publish content or back links on their website.
  6. Keep your website updated constantly with fresh content.
  7. Blogs of Value 700+ Words Each.
  8. Videos (How To's and research based rank best.)
  9. Infographics (Add your website link on it.)
  10. ONLY PRACTICE WHITE HAT SEO!

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Most of your list is consisting on backlink as it should.

a good and diversified backlink portfolio is a major factor.

Getting good legit backlinks is not as hard as one might think.

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