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    34 replies to this topic

    #21 Supereagle

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    Posted 11 May 2017 - 05:03 PM

    Dropping your bounce rate and having faster loading pages are good reasons by themselves to break things up a bit. However being able to track your traffic through your articles is an even better reason. 
     
    When you start tracking where people are dropping off or what parts of the articles they are skipping you can take that information and change they way your are developing your content. This leads to better conversions and more money.


    How do you decide how to break up your articles? Do you do it by length or??

    Also a lot of sites that do product reviews list the different sections so you can skip around to the parts you are interested in or all the way to the conclusion section. Is this something you do? I am wondering if a lot of people like to skip to the end.

    #22 The New Matt

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    Posted 14 May 2017 - 08:56 PM

    How do you decide how to break up your articles? Do you do it by length or??

    Also a lot of sites that do product reviews list the different sections so you can skip around to the parts you are interested in or all the way to the conclusion section. Is this something you do? I am wondering if a lot of people like to skip to the end.

     

    I try to find natural break points rather than number of words. If you are writing a long article there are usually fairly obvious places where you can break it up. 

     

    It depends on the type of article, if it is a review or something that has a conclusion where it may make sense for readers to jump to the end then yes I includes links so they can do so. 



    #23 JeffTibbs

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    Posted 18 May 2017 - 01:26 AM

     

    Sweet they have a free plan 2k pages a day. Not enough for a busy site but should work for new ones and testing landing pages. Thanks



    #24 _Richard

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    Posted 18 May 2017 - 05:19 PM

    Sweet they have a free plan 2k pages a day. Not enough for a busy site but should work for new ones and testing landing pages. Thanks

     

    Hotjar does a pretty good job and can be very useful in identifying confusing aspects of your site or parts that your visitors are not interacting the way you thought they would. 


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    #25 Webrockers

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    Posted 18 May 2017 - 06:19 PM

    Earlier, people used to upload lengthy pieces of content to describe their products or services, with the purpose of keyword stuffing. Now-a-days, trends have changed, and I can see that the text part of on most of the e-shops seldom exceed 4-5 lines. They want it to keep sharp and crisp.  



    #26 The New Matt

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    Posted 22 May 2017 - 05:01 AM

    Earlier, people used to upload lengthy pieces of content to describe their products or services, with the purpose of keyword stuffing. Now-a-days, trends have changed, and I can see that the text part of on most of the e-shops seldom exceed 4-5 lines. They want it to keep sharp and crisp.  

     

     

    Length of the article and keyword stuffing are 2 completely separate things. While keyword stuffing is not good long articles actually tend to rank better than short ones. If you look at the pages that rank for most keywords you will find that most of them are over 1000 words. 



    #27 Webrockers

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    Posted 22 May 2017 - 06:20 AM

    Length of the article and keyword stuffing are 2 completely separate things. While keyword stuffing is not good long articles actually tend to rank better than short ones. If you look at the pages that rank for most keywords you will find that most of them are over 1000 words. 

    Well, I simply typed 'women apparel' in Google search bar, and here are the links that appeared in top 3 positions:

    https://www.snapdeal.com/products/women-apparel

    http://www.shopclues.com/fashion/womens-apparel.html

    http://www.limeroad.com/women-clothing

     

    Only Snapdeal has a lengthy content. Not many site owners loose the ranking because of scarcity of content on their sites, although it is necessary to describe all about the products and services offered by them. What do you say?   



    #28 _Richard

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    Posted 22 May 2017 - 02:40 PM

    Well, I simply typed 'women apparel' in Google search bar, and here are the links that appeared in top 3 positions:

    https://www.snapdeal.com/products/women-apparel

    http://www.shopclues.com/fashion/womens-apparel.html

    http://www.limeroad.com/women-clothing

     

    Only Snapdeal has a lengthy content. Not many site owners loose the ranking because of scarcity of content on their sites, although it is necessary to describe all about the products and services offered by them. What do you say?   

     

     

    Well eCommerce sites are a bit different as nobody expects 2K word product descriptions. 

     

    However all the studies I have read show that most top ranked pages are longer articles. However I have improved the rankings of many eCommerce and blog category pages by adding content to pages with little or none. 

     

    There are always going to be exceptions to every rule, the fact that some pages rank without a lot of content does not mean that having more content will not help you rank better. You are more likely to rank better with more content does not mean it is impossible to rank without long content. 

     

     

     

    Here is the top ranked article on the subject 

     

    We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

     

     

    In fact, the average word count of a Google first page result is 1,890 words.

     

    02_Content-Total-Word-Count_line.png


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    #29 Webrockers

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    Posted 22 May 2017 - 03:31 PM

    When I posted the last comment on this topic, I was speaking about the success of e-commerce sites. Exceptions are always there. 



    #30 MireySharpe

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    Posted 23 May 2017 - 11:07 PM

     

     

    Nice share I signed up and started testing it a few days ago and seeing what people are doing on the site showed me some changes that need to be made to my site design. 



    #31 Silver Fox

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    Posted 12 June 2017 - 03:48 AM

    Nice share I signed up and started testing it a few days ago and seeing what people are doing on the site showed me some changes that need to be made to my site design. 

     

    Pretty common. The thing I see the most is people trying to click on non-clickable parts of the site. The things that seem obvious to use is not so obvious to the visitors. 



    #32 Supereagle

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    Posted 15 June 2017 - 04:13 AM

    It looks like you need to be careful when breaking up or hiding part of your content. 

     

    https://trafficplanet.com/topic/11430-how-does-google-handle-css-javascript-hidden-text/



    #33 The New Matt

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    Posted 04 July 2017 - 03:26 PM

    It looks like you need to be careful when breaking up or hiding part of your content. 

     

    https://trafficplanet.com/topic/11430-how-does-google-handle-css-javascript-hidden-text/

     

    Actually a good argument for longer content as you can break your article up and still have enough content on each page.



    #34 SharonPG

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    Posted 04 July 2017 - 08:54 PM

     

    I am going to second using hotjar it is awesome for finding out what people are doing on your site. Just because your site makes sense to you does not mean it does to your visitors



    #35 JeffTibbs

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    Posted 18 July 2017 - 02:51 AM

    Well eCommerce sites are a bit different as nobody expects 2K word product descriptions. 

     

    However all the studies I have read show that most top ranked pages are longer articles. However I have improved the rankings of many eCommerce and blog category pages by adding content to pages with little or none. 

     

    There are always going to be exceptions to every rule, the fact that some pages rank without a lot of content does not mean that having more content will not help you rank better. You are more likely to rank better with more content does not mean it is impossible to rank without long content. 

     

     

     

    Here is the top ranked article on the subject 

     

    We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

     

     

     

     

     

    There was a lot of good info over and above the article length on all the different correlations they found.  Also the sample size was very large which gives the findings a lot more credability in my mind. 







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