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10 Things to Convey Your Website Visitors in 30 Seconds

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You do not get very long to make that first impression when it comes to your website.

 

Good article and it gave me another excuse to watch the Dollar Shave Club video and point out that it is one of the best marketing pieces ever created.....

 

 

 

 

Do you remember your first job interview? Most people do because it was either extremely successful and they got the job or they stumbled through the entire thing. Often times, the outcome didn’t have anything to do with the interview itself, but from the employer’s first impression of you. Within seven seconds of meeting someone new, they’ve already judged you.
 
In a similar way, people judge your website. If it isn’t branded in an attractive way or its user experience is confusing, your users won’t take the time to learn about your product (even if it fits their solution).
 
A study shows that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website.
 
This means that you only have a finite amount of time to impress your visitors or give them an introduction about the kind of product/service you offer. Don’t worry a bit! I am here to help you make your first impression correct.
 
Here are lists of things which you can convey to your website visitors in 30 seconds so as to form a good first impression...

 

 

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You do not get very long to make that first impression when it comes to your website.

 

Good article and it gave me another excuse to watch the Dollar Shave Club video and point out that it is one of the best marketing pieces ever created.....

 

 

That video was cool, I think I remember reading that he actually the company for something close to $1 billion which is a nice pocketful of money after only a few years. 

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That video was cool, I think I remember reading that he actually the company for something close to $1 billion which is a nice pocketful of money after only a few years. 

 

Yes he did so the video (which exploded the business) definitely paid off. 

 

You do not have much time. I was having a lot of fast bounces on my site and I spent a bunch of time making it load faster and the bouces were cut in half. 

 

Slow load times are a killer (especially on mobile) but you need to also look at what happens once the page loads and they are still around. You need to give your visitors a good reason to take action. 

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A lot of it depends on the purpose of the website or page. If it is a targeted landing page then yes you need to make sure that your cta is really good in order to get them to do whatever action you are targeting. If you have a how-to or site with a lot of tutorials then you are going to get a lot of bounces no matter what  you do if all the info the visitor is looking for is on one page. The best case in that situation is to break up the steps on separate pages you see that all the time on review sites where each section is on a separate page This cuts down on bounces and also lets you track how far people go before falling off or skip to the conclusion. 

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A lot of it depends on the purpose of the website or page. If it is a targeted landing page then yes you need to make sure that your cta is really good in order to get them to do whatever action you are targeting. If you have a how-to or site with a lot of tutorials then you are going to get a lot of bounces no matter what  you do if all the info the visitor is looking for is on one page. The best case in that situation is to break up the steps on separate pages you see that all the time on review sites where each section is on a separate page This cuts down on bounces and also lets you track how far people go before falling off or skip to the conclusion. 

 

Good point about using muiltiple pages and splitting them up will also make them load faster. 

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Had not seen that video before he did a nice job on it. 

 

breaking stories up on to different pages so visitors have to click to see the rest is not something I had really thought about. I have seen it done a lot but had not really thought of why it was being done. Wordpress has an option built in so you only show the first part of the post I have not been using that option but I will be doing so going forward. 

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Just make sure you do not lose track of your real goal. While it is good to lower your bounce rate by getting visitors to do something you want to make sure they are doing the "right" something. 

 

You should really have an ideal action for every page of your site. You want to make sure that the visitor is completely the action that is going to make you the most money......

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We spend a large amount of time focusing on optimizing our sites for high conversions and low bounce rate but one thing that a lot of us do not think about enough is the traffic coming to our sites. If that is not targeted properly then nothing we do on-page is going to help us keep our bounce rate low. 

 

 

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Organic traffic is the best inexpensive way and great compelling content is the most attractive. Know your audience, know your purpose, and create with that knowledge. Promote your website. There is no instant traffic. Once the framework is built it will  continue to grow and reward you through your effort.

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Just make sure you do not lose track of your real goal. While it is good to lower your bounce rate by getting visitors to do something you want to make sure they are doing the "right" something. 

 

You should really have an ideal action for every page of your site. You want to make sure that the visitor is completely the action that is going to make you the most money......

 

I think this gets lost some times. Site owners get wrapped up in thinking about bounce rates and getting visitors to do anything to bring it down that they lose focus on the whole point of the visitors which is to make money off of them. If they are not going to help you make money getting them to do something is not really going to help you any. 

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I think this gets lost some times. Site owners get wrapped up in thinking about bounce rates and getting visitors to do anything to bring it down that they lose focus on the whole point of the visitors which is to make money off of them. If they are not going to help you make money getting them to do something is not really going to help you any. 

 

Losing site of the main goal happens fairly often and causes people to spend too much time on the wrong things. For instance the purpose of SEO is to get traffic to your site but very often people get too focused on the rankings as the main goal rather than a method of reaching the real main goal of traffic and sales. 

 

It happens a lot more than most people probably realize. 

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Good point about using muiltiple pages and splitting them up will also make them load faster. 

 

 

Had not seen that video before he did a nice job on it. 

 

breaking stories up on to different pages so visitors have to click to see the rest is not something I had really thought about. I have seen it done a lot but had not really thought of why it was being done. Wordpress has an option built in so you only show the first part of the post I have not been using that option but I will be doing so going forward. 

 

Dropping your bounce rate and having faster loading pages are good reasons by themselves to break things up a bit. However being able to track your traffic through your articles is an even better reason. 

 

When you start tracking where people are dropping off or what parts of the articles they are skipping you can take that information and change they way your are developing your content. This leads to better conversions and more money. 

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Finding out what your customers want is the beginning and end of your marketing efforts. Get this right, and you can make mistakes with the rest of this list and still make sales. Get it wrong, and you will struggle no matter how well you execute the rest.If you’re a service provider working closely with clients, this is relatively easy since clients will tell you about their problems, challenges, loves, and hates. They’ll let you know when you’re giving them what they want  and vice versa! So pay attention to what they tell you and use it to improve your service and develop new offerings.

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Dropping your bounce rate and having faster loading pages are good reasons by themselves to break things up a bit. However being able to track your traffic through your articles is an even better reason. 

 

When you start tracking where people are dropping off or what parts of the articles they are skipping you can take that information and change they way your are developing your content. This leads to better conversions and more money. 

 

Very true the more information you have about what your visitors are doing the better off you are. One thing that helps with that is heat maps so you can see where your visitors are scrolling to and clicking. It is a great way to see if anything is confusing your visitors. Nothing quite opens your eyes like seeing that visitors are clicking on an item on your site that is not clickable. 

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Very true the more information you have about what your visitors are doing the better off you are. One thing that helps with that is heat maps so you can see where your visitors are scrolling to and clicking. It is a great way to see if anything is confusing your visitors. Nothing quite opens your eyes like seeing that visitors are clicking on an item on your site that is not clickable. 

 

What are you using to create heat maps for your site?

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Dropping your bounce rate and having faster loading pages are good reasons by themselves to break things up a bit. However being able to track your traffic through your articles is an even better reason. 

 

When you start tracking where people are dropping off or what parts of the articles they are skipping you can take that information and change they way your are developing your content. This leads to better conversions and more money.

How do you decide how to break up your articles? Do you do it by length or??

Also a lot of sites that do product reviews list the different sections so you can skip around to the parts you are interested in or all the way to the conclusion section. Is this something you do? I am wondering if a lot of people like to skip to the end.

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How do you decide how to break up your articles? Do you do it by length or??

Also a lot of sites that do product reviews list the different sections so you can skip around to the parts you are interested in or all the way to the conclusion section. Is this something you do? I am wondering if a lot of people like to skip to the end.

 

I try to find natural break points rather than number of words. If you are writing a long article there are usually fairly obvious places where you can break it up. 

 

It depends on the type of article, if it is a review or something that has a conclusion where it may make sense for readers to jump to the end then yes I includes links so they can do so. 

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Sweet they have a free plan 2k pages a day. Not enough for a busy site but should work for new ones and testing landing pages. Thanks

 

Hotjar does a pretty good job and can be very useful in identifying confusing aspects of your site or parts that your visitors are not interacting the way you thought they would. 

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Earlier, people used to upload lengthy pieces of content to describe their products or services, with the purpose of keyword stuffing. Now-a-days, trends have changed, and I can see that the text part of on most of the e-shops seldom exceed 4-5 lines. They want it to keep sharp and crisp.  

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