You do not get very long to make that first impression when it comes to your website.
Good article and it gave me another excuse to watch the Dollar Shave Club video and point out that it is one of the best marketing pieces ever created.....
Do you remember your first job interview? Most people do because it was either extremely successful and they got the job or they stumbled through the entire thing. Often times, the outcome didn’t have anything to do with the interview itself, but from the employer’s first impression of you. Within seven seconds of meeting someone new, they’ve already judged you.
In a similar way, people judge your website. If it isn’t branded in an attractive way or its user experience is confusing, your users won’t take the time to learn about your product (even if it fits their solution).
A study shows that it takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they’ve perused your company’s website.
This means that you only have a finite amount of time to impress your visitors or give them an introduction about the kind of product/service you offer. Don’t worry a bit! I am here to help you make your first impression correct.
Here are lists of things which you can convey to your website visitors in 30 seconds so as to form a good first impression...