While I do not personally do a lot of adwords (though it is really useful for testing) I am a big fan of multiple traffic sources so thinking about doing both and more is a good idea.
Throughout my time working in search marketing, one question inevitably comes up when pitching a new client: “Should we focus more on SEO or PPC?”
Consider that question for a moment.
Organic or paid search — they’re fundamentally different yet two sides of the same coin. Having tunnel vision for SEO or PPC doesn’t make much sense when they both help you get to where you want to go. What binds the two strategies together is their purpose: increasing visibility.
It might help to think about this in the context of a basketball team — mostly because I like to make basketball-related analogies.
Hear me out...