A great walk-through from the Conversion Sciences website. If you are interested in improving your conversions it is a good site to add to your feed or check out regularly.
Welcome to the ultimate A/B testing guide!
In this post, I’m going to cover everything you need to know about A/B testing (also referred to as “split” testing), from start to finish. Here’s what we’ll cover:
The Basics Components Of A/B Testing
The Proven AB Testing Framework
The Critical Statistics Behind Split Testing
How To Conduct Pre-Test Research
How To Create An A/B Testing Strategy
“AB” & “Split” Testing Versus “Multivariate” Testing
How To Analyze Testing Results
How AB Testing Tools Work
How To Build An A/B Testing Team
By the end of this guide, you’ll have a thorough understanding of the entire AB testing process and a framework for diving deeper into any topic you wish to further explore.
In addition to this guide, we’ve put together an intuitive 9-part course taking you through the fundamentals of conversion rate optimization. Complete the course, and we’ll review your website for free!