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16 Local SEO Fixes to Ramp Up Your Rankings in 20 Days

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Probably not going to take you 20 days to knock these out if for no other reason you are already doing at least a few of them.

 

 

 

 

Local SEO has always been the saving grace of mom and pop stores when it comes to establishing their online presence. But, the local SEO landscape is changing at lightning fast speed. With Google reducing the Snack Pack to a three-pack and more ads eating the local results, local SEO is becoming a battleground for businesses that want to be relevant in their target area.
 
The best you can do is to keep on experimenting and adopting strategies until your site gets to that coveted position.
 
To give you a head start, we’ve compiled 16 local SEO fixes that will help you ramp up your ranking in 20 days...

 

 

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I have also wrote more about

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, but I liked the biref decsription that you give here, and then give the whole bunch article to read.

 

 

It is what I generally do. It is not really cool to post the whole thing without linking back to the post itself, this way I get to share the article and the writer/site gets the credit and some traffic.

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Probably not going to take you 20 days to knock these out if for no other reason you are already doing at least a few of them.

 

 

 

 

 

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I noticed that you have a lot of threads about local seo. Do you do a lot of it compared to niche sites and regular seo?

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I noticed that you have a lot of threads about local seo. Do you do a lot of it compared to niche sites and regular seo?

 

I actually have been focusing on local marketing the last ~2 years. Not just SEO but a range of different marketing channels. In fact I generally do not open up with SEO as I have found that other marketing works better as a "foot in the door" service.

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I actually have been focusing on local marketing the last ~2 years. Not just SEO but a range of different marketing channels. In fact I generally do not open up with SEO as I have found that other marketing works better as a "foot in the door" service.

 

What type of services do you offer and why do they work better than seo?

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I actually have been focusing on local marketing the last ~2 years. Not just SEO but a range of different marketing channels. In fact I generally do not open up with SEO as I have found that other marketing works better as a "foot in the door" service.

 

I would be interested in what you are offering as well.

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What type of services do you offer and why do they work better than seo?

 

 

I would be interested in what you are offering as well.

 

 

 

Mobile marketing (sms), loyalty programs, birthday marketing, connecting their print to mobile, and Facebook ads is what I usually open with. Then I move to converting websites to mobile friendly ( I generally try to move them to my servers when doing web dev), making sure their information is setup correctly in the directories (especially the big ones), and then SEO if needed.

 

I do not open with SEO for a couple of reasons. First most small businesses I talked to have been burnt by "SEO Experts" in the past and talking SEO to them makes them twitchy. Second is that it takes awhile to see any kind of response when doing SEO, it is a slow burn which makes it harder to keep the client relaxed about what you are doing. 

 

All my opening services have a quick turn around as far as results go. I can go in and setup a mobile or Facebook campaign and they will be seeing trackable (very important) results in a few weeks. Once I have delivered results like I promised it is much easier to sell additional services that have a slower payoff like SEO because they now trust me to deliver the results.  

 

A good thing about local is referrals, once you have a few happy local business clients adding more through referrals gets pretty easy which cuts down the selling part which for me is good as that is not something I really like doing.

 

I have been going to do a post on the best way to approach local. I have started it a few times but other stuff got in the way. I will see if I can finish knocking it out.

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I will try and get one posted later this week. Might be the weekend before I find the time.

 

That would be cool. you have mentioned the various services  you offer a few times a nice layout of what you are doing would be helpful

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What type of services do you offer and why do they work better than seo?

 

 

I would be interested in what you are offering as well.

 

 

I would find a post on your local marketing useful if you do find the time to do it.

 

 

That would be cool. you have mentioned the various services  you offer a few times a nice layout of what you are doing would be helpful

 

In case you guys and gals missed it I went ahead and started a thread on my local marketing.

 

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Can I just say: Stay away from YEXT. Not only are their sales staff awful, terrible people to work with - They make claims that simply aren't true, and their platform is a mess. They don't "fix wrong citations" they delete them and create new ones, causing age to disappear, oh yeah then you have to reindex. Its a whole nightmare, I'll let you read the whole case study here...

 

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Then read the link "What happens when you cancel Yext". Mind blowing. God I hate them.

Edited by MarketingSayWhat

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Can I just say: Stay away from YEXT. Not only are their sales staff awful, terrible people to work with - They make claims that simply aren't true, and their platform is a mess. They don't "fix wrong citations" they delete them and create new ones, causing age to disappear, oh yeah then you have to reindex. Its a whole nightmare, I'll let you read the whole case study here...

 

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Then read the link "What happens when you cancel Yext". Mind blowing. God I hate them.

The cancel article was horrible, they actually go back and remove good info when you cancel. What a scam

What service do most of you guys use or do you do it manually?

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If you would like to rank your keywords too fast then there have a chance for being penilized by google.

 

Anytime you do something outside  of Google's guidelines you take that chance. Pretty much everything talked about on SEO forums carries some amount of risk you just have to choose how much risk you are comfortable with and go with those methods. 

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Its a pretty good list. There are just a few more things:

 

1. Monitor your bounce rate

2. Incentivize your users to come back to your website after browsing through your competitors (we have done this for a lost of customers in a variety of ways and it helps us convert at least 2-3% more users who would have otherwise slipped through) 

3. Get authority links (Google will probably never let you scroll up the SERPs without these). This is difficult, but very possible with the right approach. 

4. Hang out with your users. A client of ours who serves the education industry now does a lot of commenting on Youtube.

5. Conventional advertising for building a brand- Yes, this still works. Give your users a chance to remember you.

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Its a pretty good list. There are just a few more things:

 

1. Monitor your bounce rate

2. Incentivize your users to come back to your website after browsing through your competitors (we have done this for a lost of customers in a variety of ways and it helps us convert at least 2-3% more users who would have otherwise slipped through) 

3. Get authority links (Google will probably never let you scroll up the SERPs without these). This is difficult, but very possible with the right approach. 

4. Hang out with your users. A client of ours who serves the education industry now does a lot of commenting on Youtube.

5. Conventional advertising for building a brand- Yes, this still works. Give your users a chance to remember you.

 

 

Good list and #4 is something that needs to be done if your niche/site is a good fit for interaction. Building a bit of a community helps out a lot. 

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Do most of you with local clients have them use YouTube? And if so is it a good traffic driver?

 

It can be but it depends on the business and how willing they are to make good videos. If they are not then there is really no sense in going there as it will be a waste of time. 

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It can be but it depends on the business and how willing they are to make good videos. If they are not then there is really no sense in going there as it will be a waste of time. 

 

Do you help them with the videos or is that something that they have to do themselves?

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Do you help them with the videos or is that something that they have to do themselves?

 

I try to stay out of the production business. I do have a bunch of niche business videos that I can quickly personalize to get them started but they really do not drive traffic and engagement. Having the business take ownership of the video production makes it more likely to work and the to follow through. 

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I try to stay out of the production business. I do have a bunch of niche business videos that I can quickly personalize to get them started but they really do not drive traffic and engagement. Having the business take ownership of the video production makes it more likely to work and the to follow through. 

 

That makes sense, if they do a bunch of work getting them made they have more invested and are more likely to make sure to do what is needed. 

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