1. Get Quality Traffic
This is out #1 Tip on how to increase AdSense CPC. Many leave it till last or do not even mention it at all. It is my view that if your visitors are not properly focused on your niche, then they will not click on adverts appertaining to it. You must make sure that your traffic is seeking what you are advertising.
Many people use AdSense on their sites in the assumption that Google will provide relevant advertising. As you will learn shortly, this is true. However, while you might believe wrongly that your CPC will not change because of a failure to achieve this relevancy to your page, your CTR certainly will. Few will click on an advert not related to the keyword or phrase they used to get to your site.
Google uses many metrics when deciding what web pages get the top paying clicks, and one of these is almost certain to be your CTR for the ads they provide. The higher the CTR for a URL, then the higher CPC you are likely to get when your AdSense ads are refreshed on that page URL.
Google’s AdSense customers are the advertisers, and the company will do whatever it can to make sure that these paying advertisers get good value for money – or a good conversion rate from clicks. If you do not attract visitors to a web page or blog post that have a strong interest in the topic of the page or post, then your CTR might be low. Read our publication to increase your blog traffic.
Not only that, but some of these visitors might click on ads just to see what they are – with no intention of buying. Google’s TOS are very strict with AdSense, and you could find your account being cancelled for life if you get too many clicks on your site that never lead to a sale.
It is extremely important for your web page to be relevant to a specific keyword for you to receive ads targeting that keyword, and also important that your visitors have a strong enough interest in that topic for them to click on the advert with a serious view to purchasing a product.
Otherwise, Google has its own way of analyzing the performance of your site, and you may experience a reduction in the higher CPC advertising on your pages. So make sure that traffic coming to your blog or website is following links or direct advertising that promote your specific niche.