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Found 12 results

  1. Mark Lastner

    Top Ranking Factors

    Overall Ranking Factors On-page Signals: 20.3% My Business Signals (14.7%) (Categories, Keyword in Business Title, Proximity, etc.) External Loc. Signals (13.6%) (IYP/aggregator NAP consistency, Citation Volume, etc.) On-page Signals (20.3%) (Presence of NAP, Keywords in Titles, Domain authority, etc.) Link Signals (20.0%) (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) Review Signals (8.4%) (Review quantity, Review velocity, Review diversity, etc.) Social Signals (5.0%) (Google+ authority, Facebook likes, Twitter followers, etc.) Behavioral/Mob. Signals (9.5%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.) Personalization (8.5%) Top 50 Localized Organic Factors 1 Domain Authority of Website 2 Quality/Authority of Inbound Links to Domain 3 City,State in GMB Landing Page Title 4 Click-Through Rate from Search Results 5 Topical (Product/Service) Keyword Relevance of Domain Content 6 Diversity of Inbound Links to Domain 7 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 8 Physical Address in City of Search 9 Quality/Authority of Structured Citations 10 City, State in Most/All Website Title Tags 11 Consistency of Structured Citations 12 Quality/Authority of Inbound Links to GMB Landing Page URL 13 Product/Service Keyword in GMB Landing Page Title 14 Product/Service Keywords in Anchor Text of Inbound Links to Domain 15 Proximity of Address to the Point of Search (Searcher-Business Distance) 16 Quantity of Inbound Links to Domain 17 Quantity of Inbound Links to Domain from Locally-Relevant Domains 18 Geographic Keyword in Domain 19 Location Keywords in Anchor Text of Inbound Links to Domain 20 Page Authority of GMB Landing Page URL 21 City, State in GMB Landing Page H1/H2 Tags 22 HTML NAP Matching GMB Location NAP 23 Quantity of Inbound Links to Domain from Industry-Relevant Domains 24 Product / Service Keyword in Domain 25 NAP in hCard / Schema.org on GMB Landing Page URL 26 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 27 Quantity of Inbound Links to GMB Landing Page URL from Locally-Relevant Domains 28 Quantity of Citations from Locally-Relevant Domains 29 Business Title in Anchor Text of Inbound Links to Domain 30 Volume of Searches for Business Name 31 Quantity of Citations from Industry-Relevant Domains 32 Loadtime of GMB Landing Page URL 33 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 34 Proper GMB Category Associations 35 Product/Service Keyword in GMB Landing Page H1/H2 Tags 36 Proximity of Address to Centroid 37 Diversity of Inbound Links to GMB Landing Page URL 38 Velocity of New Inbound Links to Domain 39 Product/Service Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 40 City, State in Most/All GMB Landing Page H1/H2 Tags 41 Quantity of Inbound Links to GMB Landing Page URL 42 Authority of third-party sites on which reviews are present 43 Individually Owner-verified GMB Location 44 Quantity of Structured Citations (IYPs, Data Aggregators) 45 Age of GMB Location 46 Diversity of third-party sites on which reviews are present 47 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 48 Velocity of Searches for Business Name 49 Bulk Owner-verified GMB Location 50 High Numerical Ratings of Business by Google Users (e.g. 4-5) Top 50 Local Stack / Snack Pack Factors 1 Physical Address in City of Search 2 Consistency of Structured Citations 3 Proper GMB Category Associations 4 Proximity of Address to the Point of Search 5 Quality/Authority of Structured Citations 6 Domain Authority of Website 7 Product / Service Keyword in GMB Business Title 8 City, State in GMB Landing Page Title 9 HTML NAP Matching GMB Location NAP 10 Click-Through Rate from Search Results 11 Quantity of Native Google Reviews (w/text) 12 Quality/Authority of Inbound Links to Domain 13 Individually Owner-verified GMB Location 14 Quantity of Structured Citations (IYPs, Data Aggregators) 15 Quality/Authority of Inbound Links to GMB Landing Page URL 16 Proximity of Address to Centroid 17 Location Keyword in GMB Business Title or Title Modifier 18 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 19 Quantity of Citations from Industry-Relevant Domains 20 Proximity of Address to Centroid of Other Businesses in Industry 21 Quantity of Citations from Locally-Relevant Domains 22 GMB Primary category matches a broader category of the search category (e.g. primary category=restaurant & search=pizza) 23 Age of GMB Location 24 Page Authority of GMB Landing Page URL 25 Product/Service Keywords in Reviews 26 Product/Service Keyword in GMB Landing Page Title 27 Diversity of Inbound Links to Domain 28 Authority of third-party sites on which reviews are present 29 Driving Directions to Business Clicks 30 High Numerical Ratings of Business by Google Users (e.g. 4-5) 31 Quantity of Inbound Links to Domain from Locally-Relevant Domains 32 Bulk Owner-verified GMB Location 33 Local Area Code on GMB Location 34 Quantity of Inbound Links to Domain 35 City, State in GMB Landing Page H1/H2 Tags 36 Matching Google Account Domain to GMB Landing Page Domain 37 Quantity of Third-Party Traditional Reviews 38 Clicks to Call Business 39 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 40 NAP in hCard / Schema.org on GMB Landing Page URL 41 Quantity of Inbound Links to Domain from Industry-Relevant Domains 42 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 43 Product / Service Keyword in Domain 44 Topical (Product/Service) Keyword Relevance of Domain Content 45 Location Keywords in Anchor Text of Inbound Links to Domain 46 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 47 Positive Sentiment in Reviews 48 Overall Velocity of Reviews (Native + Third-Party) 49 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) Negative Ranking Factors 1 Incorrect business category 2 Listing detected at false business address 3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem 4 Presence of malware on site 5 Reports of Violations on your GMB location 6 Mis-match NAP / Tracking Phone Number on GMB Landing Page 7 Mis-match Address on GMB Landing Page 8 Presence of Multiple GMB locations with Same Phone Number 9 Absence of Crawlable NAP on Website 10 Address includes suite number similar to UPS Mail Store or other false addresses 11 Association of GMB account with other suppressed listings 12 Incorrectly-placed map marker in GMB 13 Presence of Multiple GMB locations with Same/Similar Business Title and Address 14 Keyword stuffing in business name 15 Absence of Crawlable NAP on GMB Landing Page 16 Listing 800 Number as Only Phone Number in GMB 17 Keyword-Stuffing in Title Tag of GMB Landing Page 18 Low Numerical Ratings of GMB location by Google Users (e.g. 1-2) 19 Keyword/city stuffed GMB Descriptions 20 Choosing to Hide GMB Address 21 Presence of Multiple Crawlable NAP on GMB Landing Page 22 Low Numerical Ratings of GMB location by Third-Party Users (e.g. 1-2) 23 Negative Sentiment in Google Reviews 24 Choosing Service Area for Business in GMB (as opposed to in-location visits) 25 Negative Sentiment in Third-Party Reviews 26 Multi-lingual GMB listings for the same place 27 Mis-Matched or Private WHOIS Information Top 30 Difference-Making Factors in Competitive Markets 1 Consistency of Structured Citations 2 Domain Authority of Website 3 Quality/Authority of Inbound Links to Domain 4 Quality/Authority of Structured Citations 5 Proper GMB Category Associations 6 Physical Address in City of Search 7 Quantity of Native Google Reviews (w/text) 8 Quality/Authority of Inbound Links to GMB Landing Page URL 9 Click-Through Rate from Search Results 10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 11 City, State in GMB Landing Page Title 12 HTML NAP Matching GMB Location NAP 13 Quantity of Citations from Industry-Relevant Domains 14 Diversity of Inbound Links to Domain 15 Quantity of Citations from Locally-Relevant Domains 16 Proximity of Address to the Point of Search (Searcher-Business Distance) 17 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 18 Quantity of Structured Citations (IYPs, Data Aggregators) 19 Quantity of Inbound Links to Domain from Locally-Relevant Domains 20 Quantity of Inbound Links to Domain 21 Product/Service Keyword in GMB Landing Page Title 22 City, State in Most/All Website Title Tags 23 Location Keywords in Anchor Text of Inbound Links to Domain 24 Topical (Product/Service) Keyword Relevance of Domain Content 25 Quantity of Third-Party Traditional Reviews 26 Business Title in Anchor Text of Inbound Links to Domain 27 NAP in hCard / Schema.org on GMB Landing Page URL 28 Quantity of Inbound Links to Domain from Industry-Relevant Domains 29 Diversity of third-party sites on which reviews are present 30 Individually Owner-verified GMB Location 10 Factors Experts Are Focusing on More Since the Snack Pack Rollout 1 Quality/Authority of Structured Citations 2 Quality/Authority of Inbound Links to Domain 3 Quantity of Native Google Reviews (w/text) 4 Consistency of Structured Citations 5 Quantity of Inbound Links to Domain 6 Quantity of Inbound Links to Domain from Locally-Relevant Domains 7 Domain Authority of Website 8 Proximity of Address to the Point of Search (Searcher-Business Distance) 9 Quality/Authority of Inbound Links to GMB Landing Page URL 10 Topical (Product/Service) Keyword Relevance of Domain Content 10 Factors Experts Are Focusing on Less Since the Snack Pack Rollout 1 Proximity of Address to Centroid 2 Quantity of Structured Citations (IYPs, Data Aggregators) 3 Authority of +1's on Website 4 Number of Shares on Google+ 5 Quantity of Citations from Industry-Relevant Domains 6 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 7 Number of circles in which GMB location is contained 8 Quantity of Inbound Links to Domain 9 Authority of Shares on Google+ 10 Diversity of third-party sites on which reviews are present
  2. Tell me what kind of functions would be important to you if, let's say, i have 1000 search results and can sort them by: - how many times does domain1.com come up vs. domain2.com - where does domain1.com rank on average vs. domain2.com - how many times does the term "dog" come up in the title in all - how many times does domain1.com come up in top 10 results - how many times does domain1.com come up in top 20 results - word count of titles in positions 1-20 - total results in SERPs for keyword - how long has URL been on the first page (find sites that have "popped out of nowhere") - which author name has the most articles written, according to google metadata --- I hope to be able to gather as much feedback as possible, I am in the process of building something pretty awesome, if you have any questions, drop them below, questions will also help me greatly
  3. We are looking to hire an SEO firm (individual, company) to work on SEO for existing websites and new startups as we launch them. We are not looking to buy a "one off package" and are more interested in hiring for a long term partnership for our company. If you have a proven track record and have been in the SEO business for 3+ year, please PM me to setup a call to discuss. -References will be requested. Looking forward to hearing from you!
  4. Hello there, In order to rank your website or blog on Google you do not have to work harder. Instead you have to work smarter. In this post I will show step by step how you can rank your website in Google. Step 1: the first step is always to find the right keywords for your website. The main tool I like to use is Google keyword planner tool. I like that a keyword has at least 1000 searches a month. You can check low competition to reduce ads related to your keywords. After finding the list of keywords with 1000 search per month go to Google to check the ranking of the first 10 websites. Just put your keyword and then look for the first 10 results. See element like PA page authority using moz toolbar and see the backlinks of each website using tools like ahrefs. You can then get an idea if the website is easy to compete with or not. Step 2: Write your content. I prefer to use only one keyword for each post. Now what is the best content to write? Well, for human side content must be: 1- Helpful 2- Solve reader’s problem 3- Easy to read 4-Try to Use catchy featured image with your keyword inside. It attracts people to click. From SEO site content is better to be: 1-have the keyword you selected in the title, first paragraph, image tag and better to have density of 0.5% to 2%. Density means for eg. if you have the keyword “Dog and cat†and you write a post that contains 500 words, if your density is 1% then the keyword “dog and cat†is repeated 5 time in the post. If your post require video to solve something go for it, video is always good for SEO. Step 3: this step is very important, but not needed if you can write well English. Once you done your post hire someone on fiverr for example to proofread it. This will make your post easy to read and errors free. Step 4: Get backlinks for your post. This is the main important elements. Getting backlinks, but where can you find backlinks. 1-post your post to facebook page 2-post your post to your facebook account 3-post to twitter an add image and hash tag. 4-post to google plus page 5-post to google plus account 6-post to pinteerts 7-post to stubleupon 8-post to stubleupon 9- Make helpful video on youtube and link it to your website and social media. Try to use custom thumbnail image for your YouTube video. This makes it unique. 9-hire someone on fiverr to submit your post to most popular social bookmarking sites. This will save your time and usually cost around $5 up to $10. 10-find relative forums in Google that gives do follow backlinks to your website. Try to find a list of forum let’s say 30 forums. And write 3 posts daily with at least 200 words each. Try to write short but helpful threads with link back to your post. If you have time to write long post it is ok or you can hire writer. Anyway short forum post will do the job. 11- Comment on other relative blogs. Just add meaningful comment and do not spam. Helpful comment will let people interested in your website. Google as well. 12-tip, when building backlink, try to build them for your post url, for your main site domain and use different text links and not just one. For example if your main keyword is “dog and cat†then you may use “dog and cat†in 100 backlinks and you can use other keywords like†pet animals†and so on in another 50-100 backlinks. Number is just an example not accurate. 13-plan your work very well. You have to be patient waiting for the result. You will start to see good result after 2 weeks up to 3 months. Try to always update your site with new post regularly let say every day or every week. 14-Finally if you have some money to invest I recommend that you use that investment or part of that investment to buy backlinks. and when you want to buy backlinks try to always buy quality backlinks with high pr backlinks and do follow backlinks. If link is no follow but site is great like for example no follow link from mashable or techcrunch, imagine how many visitor s those links will bring.
  5. Earlier this past month, we began seeing some anomalies in Google's SERPs. During some market research, a few of our queries turned back results pages that were entirely PPC ads. Read the article here https://goblackfin.com/is-seo-dead/and let me know what you think about this.
  6. Hey guys, I'm almost done finishing a truly next-gen SEO application. It's going to be like nothing else on the market, wait till you see the final copy Anyway, I'm looking to give away a few review copies to interested members. The software will otherwise sell for a monthly subscription but you'll be getting it for free. Just need a review for today. It's very easy and quick to use so you'll get the hang of it in an instant. Thanks!
  7. Hey Tp! Lately, a majority of my websites (I track 30) are stuck on pages 3-4. The rankings shot up from not found to about Pages 3-5 in October and have seemed to fluctuate up and down a little bit for the past 5 months. Here was my strategy - 1. Select targeted keywords based on relevance and competition 2. Onpage optimization via Titles, Meta descriptions, Heading tags, Alt image text if applicable, and having the keyword within the content. 3. Send out a Prweb press release 4. Create a Youtube video and top 5-6 social media profiles (Facebook, Pinterest, Google +, Twitter, Tumblr, Instagram) 5. Create 15-20 Authority Site links (Purevolume, Soundcloud, crunchbase, zimbio etc.) 6. Create Local Citations (Yelp, City Search, Yellowpages etc.) 7. Guest blog posts on PBNs 8. Post relevant unique blog posts on my aged Web 2.0s 60% of anchors are website url or brand name. other 40% is mix of keywords and variations of the keywords with some generalized anchors. I ordered tier 2 links for the Youtube video, authority site links and local citations to increase the page authority of those as well. So far these strategy gets a lot of sites to that page 3-4 spot and then sits there even when I continue to create posts, blogs and social media mentions. Any suggestions or tips would be very helpful. Let me know if I am missing something and I hope this thread helps others!
  8. I've still got 5 videos for relatively easy local niches that I was unable to rank and was wondering if anybody knows of a service that can get consistent results? So far I've tried GSA blasts, top 10 social bookmarks, scrapebox blasts and even PBN links. I've also tried all of the above together for one of the vids, but still no results. All anchors were mixed up to a high degree with long tail and shorter versions of the keywords, with the recommended 30% generic and 30% naked url. There seems to be some sort of filter for youtube these days, but the the curious thing is, existing videos still seem to be holding their rank.
  9. Has anyone here been experiencing this? I have been uploading videos to Dailymotion and while they aren't doing anything in Google Search they are Ranking Page 1 almost immediately in Bing and Yahoo. Some do it in Video Search but some even hit top 5 almost right away in organic search listings. I have a few tips and tricks to do this if anyone else is interested let me know.
  10. Over the past one and half months, am seeing a lot of visits from G (Location Mountain View) apparently via the G search results, with keywords encrypted. Every day there are several visits (these are distinct from the Googlebot that shows up once every few days). I am monitoring my site via Statcounter and the visit lengths are always "0 seconds", but they result from various encrypted keywords, some of which I seem to rank for ( Statcounter shows the position as 1 or 4 or whatever). I am wondering what's going on? Is it some actual person who (maybe to check the algo) is searching for various keywords and looking at the results and confirming whether the pages exist? Or is it a bot? Are any of you experiencing this phenomenon?
  11. I'm trying to stick away from buying links from directories but I'm getting sick of my competitors overtaking me on Google. Some of my competitors are stil using old methods like this, along with other spammy link building methods such as blog comments and are flying to the top! Its obvious some old tricks still DO work in the word of SEO! I was about to buy a linik from SumoDirectory.com as I noticed it has a PR of 6 and an Alexa rank of 116,759, but if you search for the URL in Google then it doesn't show up in the listings? This wouold suggest that google has de-indexed it but if they have theyn why is it still showing the PR and Alexa value? Any ideas anyone?
  12. Hi Guys, I'd like to get feedback on our new search engine ranking position Accuranker.com This is most advanced and accurate SERP reporting tool on the market with Google Analytics and Webmaster tools integration. We've set the trail account to the Semi Pro and also offering a smaller account for free beyond the trial period. Give it a try and let me know what you think
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