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Found 3 results

  1. Mark Lastner

    Top Ranking Factors

    Overall Ranking Factors On-page Signals: 20.3% My Business Signals (14.7%) (Categories, Keyword in Business Title, Proximity, etc.) External Loc. Signals (13.6%) (IYP/aggregator NAP consistency, Citation Volume, etc.) On-page Signals (20.3%) (Presence of NAP, Keywords in Titles, Domain authority, etc.) Link Signals (20.0%) (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) Review Signals (8.4%) (Review quantity, Review velocity, Review diversity, etc.) Social Signals (5.0%) (Google+ authority, Facebook likes, Twitter followers, etc.) Behavioral/Mob. Signals (9.5%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.) Personalization (8.5%) Top 50 Localized Organic Factors 1 Domain Authority of Website 2 Quality/Authority of Inbound Links to Domain 3 City,State in GMB Landing Page Title 4 Click-Through Rate from Search Results 5 Topical (Product/Service) Keyword Relevance of Domain Content 6 Diversity of Inbound Links to Domain 7 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 8 Physical Address in City of Search 9 Quality/Authority of Structured Citations 10 City, State in Most/All Website Title Tags 11 Consistency of Structured Citations 12 Quality/Authority of Inbound Links to GMB Landing Page URL 13 Product/Service Keyword in GMB Landing Page Title 14 Product/Service Keywords in Anchor Text of Inbound Links to Domain 15 Proximity of Address to the Point of Search (Searcher-Business Distance) 16 Quantity of Inbound Links to Domain 17 Quantity of Inbound Links to Domain from Locally-Relevant Domains 18 Geographic Keyword in Domain 19 Location Keywords in Anchor Text of Inbound Links to Domain 20 Page Authority of GMB Landing Page URL 21 City, State in GMB Landing Page H1/H2 Tags 22 HTML NAP Matching GMB Location NAP 23 Quantity of Inbound Links to Domain from Industry-Relevant Domains 24 Product / Service Keyword in Domain 25 NAP in hCard / Schema.org on GMB Landing Page URL 26 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 27 Quantity of Inbound Links to GMB Landing Page URL from Locally-Relevant Domains 28 Quantity of Citations from Locally-Relevant Domains 29 Business Title in Anchor Text of Inbound Links to Domain 30 Volume of Searches for Business Name 31 Quantity of Citations from Industry-Relevant Domains 32 Loadtime of GMB Landing Page URL 33 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 34 Proper GMB Category Associations 35 Product/Service Keyword in GMB Landing Page H1/H2 Tags 36 Proximity of Address to Centroid 37 Diversity of Inbound Links to GMB Landing Page URL 38 Velocity of New Inbound Links to Domain 39 Product/Service Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 40 City, State in Most/All GMB Landing Page H1/H2 Tags 41 Quantity of Inbound Links to GMB Landing Page URL 42 Authority of third-party sites on which reviews are present 43 Individually Owner-verified GMB Location 44 Quantity of Structured Citations (IYPs, Data Aggregators) 45 Age of GMB Location 46 Diversity of third-party sites on which reviews are present 47 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 48 Velocity of Searches for Business Name 49 Bulk Owner-verified GMB Location 50 High Numerical Ratings of Business by Google Users (e.g. 4-5) Top 50 Local Stack / Snack Pack Factors 1 Physical Address in City of Search 2 Consistency of Structured Citations 3 Proper GMB Category Associations 4 Proximity of Address to the Point of Search 5 Quality/Authority of Structured Citations 6 Domain Authority of Website 7 Product / Service Keyword in GMB Business Title 8 City, State in GMB Landing Page Title 9 HTML NAP Matching GMB Location NAP 10 Click-Through Rate from Search Results 11 Quantity of Native Google Reviews (w/text) 12 Quality/Authority of Inbound Links to Domain 13 Individually Owner-verified GMB Location 14 Quantity of Structured Citations (IYPs, Data Aggregators) 15 Quality/Authority of Inbound Links to GMB Landing Page URL 16 Proximity of Address to Centroid 17 Location Keyword in GMB Business Title or Title Modifier 18 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 19 Quantity of Citations from Industry-Relevant Domains 20 Proximity of Address to Centroid of Other Businesses in Industry 21 Quantity of Citations from Locally-Relevant Domains 22 GMB Primary category matches a broader category of the search category (e.g. primary category=restaurant & search=pizza) 23 Age of GMB Location 24 Page Authority of GMB Landing Page URL 25 Product/Service Keywords in Reviews 26 Product/Service Keyword in GMB Landing Page Title 27 Diversity of Inbound Links to Domain 28 Authority of third-party sites on which reviews are present 29 Driving Directions to Business Clicks 30 High Numerical Ratings of Business by Google Users (e.g. 4-5) 31 Quantity of Inbound Links to Domain from Locally-Relevant Domains 32 Bulk Owner-verified GMB Location 33 Local Area Code on GMB Location 34 Quantity of Inbound Links to Domain 35 City, State in GMB Landing Page H1/H2 Tags 36 Matching Google Account Domain to GMB Landing Page Domain 37 Quantity of Third-Party Traditional Reviews 38 Clicks to Call Business 39 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 40 NAP in hCard / Schema.org on GMB Landing Page URL 41 Quantity of Inbound Links to Domain from Industry-Relevant Domains 42 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 43 Product / Service Keyword in Domain 44 Topical (Product/Service) Keyword Relevance of Domain Content 45 Location Keywords in Anchor Text of Inbound Links to Domain 46 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 47 Positive Sentiment in Reviews 48 Overall Velocity of Reviews (Native + Third-Party) 49 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) Negative Ranking Factors 1 Incorrect business category 2 Listing detected at false business address 3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem 4 Presence of malware on site 5 Reports of Violations on your GMB location 6 Mis-match NAP / Tracking Phone Number on GMB Landing Page 7 Mis-match Address on GMB Landing Page 8 Presence of Multiple GMB locations with Same Phone Number 9 Absence of Crawlable NAP on Website 10 Address includes suite number similar to UPS Mail Store or other false addresses 11 Association of GMB account with other suppressed listings 12 Incorrectly-placed map marker in GMB 13 Presence of Multiple GMB locations with Same/Similar Business Title and Address 14 Keyword stuffing in business name 15 Absence of Crawlable NAP on GMB Landing Page 16 Listing 800 Number as Only Phone Number in GMB 17 Keyword-Stuffing in Title Tag of GMB Landing Page 18 Low Numerical Ratings of GMB location by Google Users (e.g. 1-2) 19 Keyword/city stuffed GMB Descriptions 20 Choosing to Hide GMB Address 21 Presence of Multiple Crawlable NAP on GMB Landing Page 22 Low Numerical Ratings of GMB location by Third-Party Users (e.g. 1-2) 23 Negative Sentiment in Google Reviews 24 Choosing Service Area for Business in GMB (as opposed to in-location visits) 25 Negative Sentiment in Third-Party Reviews 26 Multi-lingual GMB listings for the same place 27 Mis-Matched or Private WHOIS Information Top 30 Difference-Making Factors in Competitive Markets 1 Consistency of Structured Citations 2 Domain Authority of Website 3 Quality/Authority of Inbound Links to Domain 4 Quality/Authority of Structured Citations 5 Proper GMB Category Associations 6 Physical Address in City of Search 7 Quantity of Native Google Reviews (w/text) 8 Quality/Authority of Inbound Links to GMB Landing Page URL 9 Click-Through Rate from Search Results 10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 11 City, State in GMB Landing Page Title 12 HTML NAP Matching GMB Location NAP 13 Quantity of Citations from Industry-Relevant Domains 14 Diversity of Inbound Links to Domain 15 Quantity of Citations from Locally-Relevant Domains 16 Proximity of Address to the Point of Search (Searcher-Business Distance) 17 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 18 Quantity of Structured Citations (IYPs, Data Aggregators) 19 Quantity of Inbound Links to Domain from Locally-Relevant Domains 20 Quantity of Inbound Links to Domain 21 Product/Service Keyword in GMB Landing Page Title 22 City, State in Most/All Website Title Tags 23 Location Keywords in Anchor Text of Inbound Links to Domain 24 Topical (Product/Service) Keyword Relevance of Domain Content 25 Quantity of Third-Party Traditional Reviews 26 Business Title in Anchor Text of Inbound Links to Domain 27 NAP in hCard / Schema.org on GMB Landing Page URL 28 Quantity of Inbound Links to Domain from Industry-Relevant Domains 29 Diversity of third-party sites on which reviews are present 30 Individually Owner-verified GMB Location 10 Factors Experts Are Focusing on More Since the Snack Pack Rollout 1 Quality/Authority of Structured Citations 2 Quality/Authority of Inbound Links to Domain 3 Quantity of Native Google Reviews (w/text) 4 Consistency of Structured Citations 5 Quantity of Inbound Links to Domain 6 Quantity of Inbound Links to Domain from Locally-Relevant Domains 7 Domain Authority of Website 8 Proximity of Address to the Point of Search (Searcher-Business Distance) 9 Quality/Authority of Inbound Links to GMB Landing Page URL 10 Topical (Product/Service) Keyword Relevance of Domain Content 10 Factors Experts Are Focusing on Less Since the Snack Pack Rollout 1 Proximity of Address to Centroid 2 Quantity of Structured Citations (IYPs, Data Aggregators) 3 Authority of +1's on Website 4 Number of Shares on Google+ 5 Quantity of Citations from Industry-Relevant Domains 6 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 7 Number of circles in which GMB location is contained 8 Quantity of Inbound Links to Domain 9 Authority of Shares on Google+ 10 Diversity of third-party sites on which reviews are present
  2. Another good video from Rand on using the flow of link equity to help improve your rankings. Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday
  3. An excellent article about getting your content setup correctly for a Q&A format (rich snippets) so that Google can more easily find it for voice search, position zero rankings, etc. How to optimize your content for Q&As
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