Jump to content

Search the Community

Showing results for tags 'Local Seo'.



More search options

  • Search By Tags

    Type tags separated by commas.
  • Search By Author

Content Type


Forums

  • SEO, Software & Marketplace
    • Main Backlinks/SEO Discussion
    • Buy/Sell/Trade Marketplace Classified Ads
    • SEO Software Tools, Services & Linkbuilding Automation
  • BacklinksForum.com Archive
    • Backlinksforum.com Archive (Read Only)
  • Conversion, Monetization & Management Systems
    • Management Systems & Methods (*New*)
    • Live SEO & Monetization Experiments
    • Monetization, Conversion & Affiliate Marketing
    • AdSense Optimization
  • Aged Domain SEO
    • Using Aged Domains For SEO
    • Hosting
  • Traffic Planet Sub Forums
    • Content Creation & Article Outsourcing
    • PayPal Help
    • Video/Audio SEO & Conversions Library
    • Off Topic Lounge Bar
    • Forum Bugs, Glitches & Problems
  • Random

Find results in...

Find results that contain...


Date Created

  • Start

    End


Last Updated

  • Start

    End


Filter by number of...

Joined

  • Start

    End


Group


AIM


MSN


Website URL


ICQ


Yahoo


Jabber


Skype


Location


Interests

Found 43 results

  1. Mark Lastner

    Top Ranking Factors

    Overall Ranking Factors On-page Signals: 20.3% My Business Signals (14.7%) (Categories, Keyword in Business Title, Proximity, etc.) External Loc. Signals (13.6%) (IYP/aggregator NAP consistency, Citation Volume, etc.) On-page Signals (20.3%) (Presence of NAP, Keywords in Titles, Domain authority, etc.) Link Signals (20.0%) (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) Review Signals (8.4%) (Review quantity, Review velocity, Review diversity, etc.) Social Signals (5.0%) (Google+ authority, Facebook likes, Twitter followers, etc.) Behavioral/Mob. Signals (9.5%) (Clickthrough rate, Mobile clicks to call, Check-ins, Offers, etc.) Personalization (8.5%) Top 50 Localized Organic Factors 1 Domain Authority of Website 2 Quality/Authority of Inbound Links to Domain 3 City,State in GMB Landing Page Title 4 Click-Through Rate from Search Results 5 Topical (Product/Service) Keyword Relevance of Domain Content 6 Diversity of Inbound Links to Domain 7 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 8 Physical Address in City of Search 9 Quality/Authority of Structured Citations 10 City, State in Most/All Website Title Tags 11 Consistency of Structured Citations 12 Quality/Authority of Inbound Links to GMB Landing Page URL 13 Product/Service Keyword in GMB Landing Page Title 14 Product/Service Keywords in Anchor Text of Inbound Links to Domain 15 Proximity of Address to the Point of Search (Searcher-Business Distance) 16 Quantity of Inbound Links to Domain 17 Quantity of Inbound Links to Domain from Locally-Relevant Domains 18 Geographic Keyword in Domain 19 Location Keywords in Anchor Text of Inbound Links to Domain 20 Page Authority of GMB Landing Page URL 21 City, State in GMB Landing Page H1/H2 Tags 22 HTML NAP Matching GMB Location NAP 23 Quantity of Inbound Links to Domain from Industry-Relevant Domains 24 Product / Service Keyword in Domain 25 NAP in hCard / Schema.org on GMB Landing Page URL 26 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 27 Quantity of Inbound Links to GMB Landing Page URL from Locally-Relevant Domains 28 Quantity of Citations from Locally-Relevant Domains 29 Business Title in Anchor Text of Inbound Links to Domain 30 Volume of Searches for Business Name 31 Quantity of Citations from Industry-Relevant Domains 32 Loadtime of GMB Landing Page URL 33 Location Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 34 Proper GMB Category Associations 35 Product/Service Keyword in GMB Landing Page H1/H2 Tags 36 Proximity of Address to Centroid 37 Diversity of Inbound Links to GMB Landing Page URL 38 Velocity of New Inbound Links to Domain 39 Product/Service Keywords in Anchor Text of Inbound Links to GMB Landing Page URL 40 City, State in Most/All GMB Landing Page H1/H2 Tags 41 Quantity of Inbound Links to GMB Landing Page URL 42 Authority of third-party sites on which reviews are present 43 Individually Owner-verified GMB Location 44 Quantity of Structured Citations (IYPs, Data Aggregators) 45 Age of GMB Location 46 Diversity of third-party sites on which reviews are present 47 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 48 Velocity of Searches for Business Name 49 Bulk Owner-verified GMB Location 50 High Numerical Ratings of Business by Google Users (e.g. 4-5) Top 50 Local Stack / Snack Pack Factors 1 Physical Address in City of Search 2 Consistency of Structured Citations 3 Proper GMB Category Associations 4 Proximity of Address to the Point of Search 5 Quality/Authority of Structured Citations 6 Domain Authority of Website 7 Product / Service Keyword in GMB Business Title 8 City, State in GMB Landing Page Title 9 HTML NAP Matching GMB Location NAP 10 Click-Through Rate from Search Results 11 Quantity of Native Google Reviews (w/text) 12 Quality/Authority of Inbound Links to Domain 13 Individually Owner-verified GMB Location 14 Quantity of Structured Citations (IYPs, Data Aggregators) 15 Quality/Authority of Inbound Links to GMB Landing Page URL 16 Proximity of Address to Centroid 17 Location Keyword in GMB Business Title or Title Modifier 18 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 19 Quantity of Citations from Industry-Relevant Domains 20 Proximity of Address to Centroid of Other Businesses in Industry 21 Quantity of Citations from Locally-Relevant Domains 22 GMB Primary category matches a broader category of the search category (e.g. primary category=restaurant & search=pizza) 23 Age of GMB Location 24 Page Authority of GMB Landing Page URL 25 Product/Service Keywords in Reviews 26 Product/Service Keyword in GMB Landing Page Title 27 Diversity of Inbound Links to Domain 28 Authority of third-party sites on which reviews are present 29 Driving Directions to Business Clicks 30 High Numerical Ratings of Business by Google Users (e.g. 4-5) 31 Quantity of Inbound Links to Domain from Locally-Relevant Domains 32 Bulk Owner-verified GMB Location 33 Local Area Code on GMB Location 34 Quantity of Inbound Links to Domain 35 City, State in GMB Landing Page H1/H2 Tags 36 Matching Google Account Domain to GMB Landing Page Domain 37 Quantity of Third-Party Traditional Reviews 38 Clicks to Call Business 39 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 40 NAP in hCard / Schema.org on GMB Landing Page URL 41 Quantity of Inbound Links to Domain from Industry-Relevant Domains 42 Quantity of Reviews by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) 43 Product / Service Keyword in Domain 44 Topical (Product/Service) Keyword Relevance of Domain Content 45 Location Keywords in Anchor Text of Inbound Links to Domain 46 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 47 Positive Sentiment in Reviews 48 Overall Velocity of Reviews (Native + Third-Party) 49 High Numerical Ratings by Authority Reviewers (e.g.Yelp Elite, Google Local Guides, etc) Negative Ranking Factors 1 Incorrect business category 2 Listing detected at false business address 3 Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem 4 Presence of malware on site 5 Reports of Violations on your GMB location 6 Mis-match NAP / Tracking Phone Number on GMB Landing Page 7 Mis-match Address on GMB Landing Page 8 Presence of Multiple GMB locations with Same Phone Number 9 Absence of Crawlable NAP on Website 10 Address includes suite number similar to UPS Mail Store or other false addresses 11 Association of GMB account with other suppressed listings 12 Incorrectly-placed map marker in GMB 13 Presence of Multiple GMB locations with Same/Similar Business Title and Address 14 Keyword stuffing in business name 15 Absence of Crawlable NAP on GMB Landing Page 16 Listing 800 Number as Only Phone Number in GMB 17 Keyword-Stuffing in Title Tag of GMB Landing Page 18 Low Numerical Ratings of GMB location by Google Users (e.g. 1-2) 19 Keyword/city stuffed GMB Descriptions 20 Choosing to Hide GMB Address 21 Presence of Multiple Crawlable NAP on GMB Landing Page 22 Low Numerical Ratings of GMB location by Third-Party Users (e.g. 1-2) 23 Negative Sentiment in Google Reviews 24 Choosing Service Area for Business in GMB (as opposed to in-location visits) 25 Negative Sentiment in Third-Party Reviews 26 Multi-lingual GMB listings for the same place 27 Mis-Matched or Private WHOIS Information Top 30 Difference-Making Factors in Competitive Markets 1 Consistency of Structured Citations 2 Domain Authority of Website 3 Quality/Authority of Inbound Links to Domain 4 Quality/Authority of Structured Citations 5 Proper GMB Category Associations 6 Physical Address in City of Search 7 Quantity of Native Google Reviews (w/text) 8 Quality/Authority of Inbound Links to GMB Landing Page URL 9 Click-Through Rate from Search Results 10 Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts) 11 City, State in GMB Landing Page Title 12 HTML NAP Matching GMB Location NAP 13 Quantity of Citations from Industry-Relevant Domains 14 Diversity of Inbound Links to Domain 15 Quantity of Citations from Locally-Relevant Domains 16 Proximity of Address to the Point of Search (Searcher-Business Distance) 17 Geographic (City/Neighborhood) Keyword Relevance of Domain Content 18 Quantity of Structured Citations (IYPs, Data Aggregators) 19 Quantity of Inbound Links to Domain from Locally-Relevant Domains 20 Quantity of Inbound Links to Domain 21 Product/Service Keyword in GMB Landing Page Title 22 City, State in Most/All Website Title Tags 23 Location Keywords in Anchor Text of Inbound Links to Domain 24 Topical (Product/Service) Keyword Relevance of Domain Content 25 Quantity of Third-Party Traditional Reviews 26 Business Title in Anchor Text of Inbound Links to Domain 27 NAP in hCard / Schema.org on GMB Landing Page URL 28 Quantity of Inbound Links to Domain from Industry-Relevant Domains 29 Diversity of third-party sites on which reviews are present 30 Individually Owner-verified GMB Location 10 Factors Experts Are Focusing on More Since the Snack Pack Rollout 1 Quality/Authority of Structured Citations 2 Quality/Authority of Inbound Links to Domain 3 Quantity of Native Google Reviews (w/text) 4 Consistency of Structured Citations 5 Quantity of Inbound Links to Domain 6 Quantity of Inbound Links to Domain from Locally-Relevant Domains 7 Domain Authority of Website 8 Proximity of Address to the Point of Search (Searcher-Business Distance) 9 Quality/Authority of Inbound Links to GMB Landing Page URL 10 Topical (Product/Service) Keyword Relevance of Domain Content 10 Factors Experts Are Focusing on Less Since the Snack Pack Rollout 1 Proximity of Address to Centroid 2 Quantity of Structured Citations (IYPs, Data Aggregators) 3 Authority of +1's on Website 4 Number of Shares on Google+ 5 Quantity of Citations from Industry-Relevant Domains 6 Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) 7 Number of circles in which GMB location is contained 8 Quantity of Inbound Links to Domain 9 Authority of Shares on Google+ 10 Diversity of third-party sites on which reviews are present
  2. A good article over on SEL on some local SEO tactics you might not be using. 5 local search tactics your competitors probably aren’t using
  3. Two case studies on using Google Posts for your local business on whether or not they help rankings. Short answer is some.... Do Google Posts impact ranking? A case study
  4. Some ideas on link building for your local SEO campaigns. How to create a kickass link-building strategy for local SEO
  5. For you guys doing local here is a good article over on SEL that is worth looking at. Local SEO for service-area businesses requires a lot of servicing
  6. An article over on Moz looking at a lot of ways your local SEO and business setup can go wrong and how to what to do to keep that from happening. 45 Local SEO Pitfalls & How to Avoid Them
  7. If you do any local SEO work at all I highly recommend you read this excellent series of articles on local SEO over at Yoast. Ranking your local business part 1: Introduction Ranking your local business part 2: Google My Business Ranking your local business part 3: Website optimization Ranking your local business part 4: Inbound links Ranking your local business part 5: Citations for local search Ranking your local business part 6: The impact of reviews Ranking your local business part 7: Social Signals Ranking your local business part 8: Behavioral Signals
  8. Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb an incredibly diverse set of disparate-seeming tasks. The breadth of the lingo alone is on the verge of becoming a dialect of its own. Here, supporting our Moz Local product, some of my internal communications with team members read like a code, packed with acronyms, abbreviations, and shorthand references that encapsulate large concepts which, while perfectly understood between local SEOs, would likely mean little to many CEOs or local business owners. In other words: shoptalk. Every industry has it. The ability to codify and convey a complex concept by distilling it down to its essence is critical to the art of the pitch. Tell your new lead or your all-hands meeting that the company’s NAP is inconsistent on FB and YP, their DA is weak, and their owner responses are painfully MIA and watch their eyes glaze over. Today, I’d like to help you get meaningful attention by translating your local SEO work into 3 terms that almost any non-technical party will not only understand, but care about tremendously: reputation, rankings and revenue. How to explain the main components of local SEO 1. Guideline compliance Step One: Determine that the business qualifies as local via Google’s definition in their guidelines. Step Two: Adhere to all guidelines to ensure that the business isn’t spamming Google. The same applies to other major local business data platforms. How does it impact the 3 Rs? This protects reputation, in that the business conducts itself in an above-board fashion and doesn’t come across as spammy to search engines or consumers. It protects rankings in that penalties are avoided. It protects revenue in that resources are not wasted on risky practices and funds are being devoted to appropriate forms of marketing for the business model; money and time aren’t being spent on dubious work that can fall apart at any moment. Further reading: Dear SEOs: Please stop spamming Google Maps! Video Deep Dive: Google Local Maps Spam, Is it Worth it? Google Local Spam Hall of Shame 2. Website Step One: Develop a technically clean website with good UX for all users/devices. If the site already exists, audit it for problems/penalties and resolve them. Step Two: Develop the best possible website content in the business’ geo-industry. Step Three: Properly optimize the site for local search + organic search. Step Four: Optimize for conversions. All four goals should be a simultaneous effort. How does it impact the 3 Rs? This protects reputation in that the website delivers excellent customer service and establishes the business as an authoritative resource. It protects rankings in that penalties and filters are avoided, excellent content rises in visibility, and both local and organic results are won and held. It protects revenue in that conversions are not being lost to unsatisfactory user experiences. Further reading: Match Your Local SEO to Your Business Type with the Local SEO Checklist Overcoming Your Fear of Local Landing Pages Getting Local Store Locator SEO Right Using the Barnacle SEO Method to Prove Local Community Awareness 3. Citations Step One: Audit the existing citation landscape and correct inconsistent, incomplete and duplicate listings. Step Two: Ensure listings have been developed on core local business data platforms. Step Three: Develop geo/industry-specific citations. Step Four: Manage citations on an on-going basis to catch emerging inconsistencies/duplicates/third party edits. Step Five: Seek out unstructured citation opportunities (news, blogs, etc.). How does it impact the 3 Rs? This protects reputation in that the business is accurately listed in consumers’ preferred places, establishing identity and professionalism — citations are simply publishing and no business wants wrong information to be published about it. It protects rankings in that search engines’ trust in the validity of the business’ basic data is being augmented. It protects revenue in that transactions are not being lost due to the misdirection and frustration of consumers via inaccurate basic data around the web. Further reading: The Definitive List of Local Search Citations Duplicate Listings and the Case of the Nomadic New Mexican Restaurant Local Centroids are Now Individual Users: How Can We Optimize for Their Searches? 4. Reviews Step One: Perfect and reinforce customer service policies and staff training. Step Two: Implement a review acquisition strategy for key citation platforms and for the company website. Step Three: Respond to reviews. How does it impact the 3 Rs? This protects reputation in that incoming customers derive trust from previous customers and the business’ reputation is being carefully managed from in-store service to online sentiment by the owner or agency department, including the improvement/resolution of negative sentiment via owner responses. It protects rankings by dint of surpassing competitors with a larger number of positive reviews on the major platforms. It protects revenue by winning trust-based transactions from new customers who are influenced by previous customers’ sentiment, while ensuring that neglect of negative sentiment or a simple lack of reviews isn’t turning potential consumers away. Actively managed reviews are one of the very best indicators of a responsive, reliable brand. Further reading: Diagramming the Story of a 1-Star Review The Complete Guide to Creating On-Site Reviews + Testimonials Pages Mastering the Owner Response to the Quintet of Google My Business Reviews Survey: 8 Things That Really Cause Consumers to Complain SURVEY: What Happens When Things Go South? You Lose More Customers Than You Ever Know 5. Links Step One: Audit the existing link landscape for problem links and disavow or otherwise resolve them. Step Two: Earn voluntary links via the publication and promotion of exceptional materials. Step Three: Carefully seek out relevant link opportunities via safe methods such as local sponsorships, editorial contributions, or other vehicles on quality geo/industry sites. How does it impact the 3 Rs? This protects reputation in that the business is associating with the best-of-the-best and isn’t being lumped in by search engines or consumers with shady actors or practices. It protects the website’s rankings in that links are growing the brand’s renown over time, making it an active and visible competitor and proving its relevance to search engines. It protects the website’s revenue both in fostering traffic and conversions from new sources, and in utilizing allowed practices to safeguard against sudden plunges in visibility. Further reading: 11 Ways for Local Businesses to Get Links The Ultimate List of Local Link Building Ideas The Guide to Local Marketing with Sponsorships 6. Social Step One: Identify the social hubs preferred by your specific geo/industry consumers. Step Two: Based on the culture of each platform, develop a policy and strategy for participation. Step Three: Participate on these platforms in a spirit of sharing rather than selling. Step Four: Given that Social is an extension of customer service, monitor all social accounts for consumer needs/complaints and enact your policy for resolution. How does it impact the 3 Rs? This protects reputation in that you are both contributing to and managing the online discussion of your brand, providing accessibility in a modern vein. It protects rankings in that some social results (like Twitter) will appear directly within the organic results of search engines like Google, establishing a sense of both company activity and consumer sentiment. It protects revenue in that neglected consumer sentiment does not lead to lost transactions or permanent negative reviews. Further reading: The Ultimate Guide to Social Media Marketing for Local Businesses 30 Top Social Media Sites to Market Your Small Business Locally Three small businesses rocking local social media marketing 7. Offline Step One: Recognize that anything that happens offline may be published online, whether this relates to company activity driving online content development or consumer in-store experiences driving online sentiment. Step Two: Take whatever steps necessary to create a cohesive offline-to-online experience, including branding, messaging, signage, promotions, in-store apps or kiosks, and transactional support. Step Three: Seek out real-world opportunities for establishing your brand as a community resource via traditional methods like print, radio, and television, as well as by participation in appropriate community organizations and events. How does it impact the 3 Rs? This protects reputation by cementing for consumers that they will enjoy a specific type of desired experience interacting with your brand, whether on the Internet or offline — it’s all about consistency, and it carries over into reviews. It protects rankings by creating the active, real-world company culture that contributes to both your own online publication strategy and the acquisition of third-party media mentions (online news, blogs, social, etc.). It protects revenue in that the most-desired end of the funnel of all of the above is the transaction, and today, most consumers will arrive at that moment via a combination of both on- and offline influences. By being present in what Google calls its four micro-moments, revenue is safeguarded and, ideally, improved. Further reading: What Really Earns Loyalty in the Local Business World? 3 Examples of Optimizing the Customer Experience 13 Ideas to Make Your Business More Complaint-Friendly Printing your way to SEO success 8. Other media Depending on the business’ industry, other forms of media may contribute directly to reputation, rankings, and revenue. This could include email marketing, video marketing, or app, tool, or widget development. In essence, these are specialized forms of content development and social promotion that will need to be built into marketing strategies wherever appropriate. Further reading: For More Local Traffic Hit Play ▶ Video Marketing Mini Roundup Infographic on Nuts & Bolts of Video Marketing for Local Business 9 Killer Location Features for Retailer Mobile Apps Video Deep Dive: Leveraging Email for Local Businesses How much do they need to know? I’m a firm believer in full transparency and thorough documentation of all work performed so that clients, teams, or bosses can see exactly what is being done, even if the technicalities aren’t perfectly understood by them. As you undertake the various tasks of local SEM, you’ll want to both fully detail the steps you are taking and use every available means for measuring their outcomes. That’s how you keep clients and keep your department funded. But initially, when first presenting your proposed strategic outline, paring it down to finite goals may greatly improve your communication with industry outsiders, establishing common ground where you are seeing eye-to-eye with confidence. I have yet to meet a business owner who doesn’t instinctively sense the importance of his company’s reputation, rankings, and revenue, so rather than risk losing him with complex jargon at the outset, why not signal that you are on the same wavelength with the simplest terms possible? As a fellow local search marketer, I know that you, too, have your livelihood wrapped up in the 3 Rs, and I’m wishing you a highly converting 2017!
  9. A good article over at MOZ about local SEO and how important reviews are for local businesses. Location Data + Reviews: The 1–2 Punch of Local SEO
  10. Google has moved from only letting a small number ob GMB user use Google Posts to all users of GMB. If you have a local business or clients with a local business this will let you add some content and hopefully improve their rankings. Google Posts Now Live For All Google My Business (GMB) Users
  11. A good tutorial walking you through the process of making sure your (or a client's) Google My Business page is optimized correctly. How to Completely Optimize Your Google My Business Listing
  12. A good article on local SEO over on SEJ that is worth the read if local is something you are doing. 8 Local SEO Hacks You’ll Actually Want to Use
  13. Hi, I have a website that has a good UR & DR and the anchor text does not look like over optimization, but it seems like I can't get it to move up the rankings. Can anybody have a look for me and see if it's a case of tough competition? Cheers
  14. A pretty good article over at SEJ on the best way to use local schema for your local clients including the recent changes. Definitely worth a read if you do local SEO. https://www.searchenginejournal.com/googles-new-local-schema-update-means/173522/
  15. An excellent article over on SEL on using your location information to increase your SEO traffic for your local business. 6 tips for using location information to boost conversions
  16. A good article over on Moz about tracking local SEO efforts. It is written from the perspective of being able to show clients that yes you are making them money but if you are working your own business it will be just as useful for tracking your efforts. 5 Tips to Help Show ROI from Local SEO
  17. Been awhile since I posted an article about voice search or local seo. With this one we get two for the price of one. What does voice search mean for your local SEO strategy?
  18. A good article over at SEJ on what you need to do for local SEO. Some of it is obvious stuff that a lot of us already know but worth the read unless you are a local SEO Ninja already. Well laid out and fairly comprehensive. 52 Local SEO Strategies for SMBs
  19. For you guys that are working with local clients or think about doing so making sure that their website is in good shape (and mobile friendly) is something you need to do. Some of the survey numbers on how customer view businesses without a website are pretty scary if you are a business without one. 5 reasons why websites still matter to local search in 2017
  20. Not something I have used, has anyone else? ‘Things to do near me’ SEO
  21. Some good idea from Rand for getting information on those local search terms without much volume. 3 Tactics for Hyperlocal Keywords - Whiteboard Friday
  22. And the changes just keep on rolling.... If you are dealing with local businesses and Local SEO this is worth reading. 7 unannounced updates to Google My Business we’ve seen in 2017
  23. A nice write up on fixing Google My Listing problems for your local clients. What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
  24. This is something interesting Google is starting to do with local searches. Honestly not sure there is an angle to take advantage of it and work it but the sooner you know about it the more time you have to figure it out. If anyone has any ideas go ahead and post them. Google shortcuts use personalization and rich content to build next-gen local discovery tool
  25. With mobile as with Real Estate it is location, location, location.... Google launches location extension display ads for local businesses
×