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_Richard

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Everything posted by _Richard

  1. Hey guys there seems to be a lot of one post introduction threads being started. They are pushing all the other off topic threads off the first page so from now on lets use this thread instead of starting a new one for each new member. Thanks Richard
  2. A good article over on SEL on some local SEO tactics you might not be using. 5 local search tactics your competitors probably aren’t using
  3. I am seeing a lot of replies in domain sales threads months after the thread was started without any response from the seller. This probably means that the domain was sold....... If you are going to sell a domain here please come back and mark you domain as sold and lock your thread. Nothing is really added to the forum by all the PM me or I sent you a PM posts when a domain is long gone. I am going to start locking threads that look abandoned so if your domains have not been sold you need to come back and reply in your thread once in awhile. Thanks Richard
  4. A really good article over on the Conversion Sciences website on creating high converting videos. If you are using videos in your marketing it is something you should take a look at. 5 Essential Qualities of a High-Converting Promotional Video
  5. If you are having trouble getting traction with your Facebook ads this article from HubSpot may very well help... 11 Examples of Facebook Ads That Actually Work (And Why)
  6. A very good in depth look at starting and running a YouTube ad campaign from over on Hubspot YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
  7. Two case studies on using Google Posts for your local business on whether or not they help rankings. Short answer is some.... Do Google Posts impact ranking? A case study
  8. Rand's top 10 list of things that do not affect your SEO but lots of people seem to think does. Just going to address one thing initially which is the age of the domain. What matters with aged domains is the age of the links not the age of the domain. So if you find a 10 year old domain but it does not have any links then you are not going to get a boost. However if you find a 10 year old domain that has a lot of aged links that are 5,6,8,9,10 years old then yes that domain is going to much better than a new domain. 10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday
  9. Some ideas on link building for your local SEO campaigns. How to create a kickass link-building strategy for local SEO
  10. Another list of marketing tools. As usual with these lists there is overlap from some of the others as well as some new ones you might not know about. 179 Content Marketing Tools & Resources to Bookmark
  11. Found this on the WordFence blog today. Looks someone bought a popular WordPress Plugin and then updated it to include malware that creates a back door to your admin. If you are using a captcha plugin make sure that you are not using this one and if you are you need to remove it and clean up your site. Backdoor in Captcha Plugin Affects 300K WordPress Sites
  12. This one is worth a watch. Rand goes over the different pop-ups and interstitials and how they affect the SEO of your site. Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO
  13. A nice list of a bunch of sites where you can use your infographics to build some links. 38 Infographic Submission Sites to Promote Your Infographic (and Get Backlinks)
  14. How to make sure you are not fighting your own site when it comes to ranking your keywords. A very good article over at SEJ on finding and fixing any keyword cannibalization you might have going on. How to Identify & Eliminate Keyword Cannibalization to Boost Your SEO
  15. Wordpress security issues and questions come up on a fairly regular basis and for quite awhile now I have been going to do a big write up and post it. Needless to say that it has not happened and I decided that rather than waiting until I find the time to post a big all inclusive post and maybe never getting it done I would go ahead and start posting a few things at a time on at least a semi-regular basis. I figure it is bound to do more good than waiting until I have the perfect post ready to go. Also a lot of these things can (and should) be used on non-WP sites. As most of the questions are about existing sites that is where I am going to start today. 1. Restricting access to your sites folders via a .htaccess file. I protect the following folders by ip address in a normal install /cgi-bin /wp-admin /wp-includes You can use the following info for your .htaccess file. I have added instructions for anyone that needs them. The setup is pretty basic, you can go to whatismyip.com and get your IP address. If your IP address is dynamic than you can use a range rather than a specific IP. While this does leave some opening it cuts it down by a very large number. This solution is good if you have only a few people accessing your admin. If you have a large number of people you can password protect the directory in your cpanel. If you do not have cpanel let me know and I can do a walk through on how to do that manually. This means that everyone accessing the admin will basically have to login twice, once to access the folder and once to login to the admin itself. WARNING: once you have blocked off the includes file access your site from a different IP and make sure it is working OK. I have ran into a few hosts where blocking off the includes folder breaks Wordpress. It is rarely a problem but you should check anyway. You should see the following The next thing is the wp-config.php file. If your WP site is installed in the root of your domain you want to go ahead and move it up one level above the public_html folder. Wordpress knows to look there for it and will find it just fine and removing it from the public_html folder will make it harder for anyone to access. All you need to do is either move it up via your cpanel file manager or using your FTP program. When you are done it should look like this (not sure why this image is so small, if you guys need a bigger one I will take new screenshot) And yes I know I make circles like a 2 year old. Wordpress is now rolling out automatic updates. This is somewhat of a problem because I recommend turning off write permissions to a lot of files which breaks the update process. It only takes a couple of minutes to turn them on and off but you need to do it before and after the updates run. What I do is make a change to the wp-config.php file so I have to click on the button in the admin for the updates to run. I add the following just before the Thats all line It should look like this While you are in the file check to see you added the salts like you should have during the install. If you did not do so now. Go to this url like it says and just copy and paste them into the file. ( https://api.wordpress.org/secret-key/1.1/salt/) Once you have done that you can change the permissions to 444 (if you do not know how that info is below) Now I lock down a bunch of files and folders First the cgi-bin folder A lot of malware like to hide files there so locking it down stops that and WP does not use it. 1. change the permissions for the .access file to 444 than change the permissions to the folder itself to 400. Then we start locking down a bunch of files. It is easy to do them because you can use the shift key to do all of the ones in a folder at the same time. Now if you look at the bottom left of the screen shot you can see a bunch of files with random names. These are files that in a lot of cases are not being used but could be a way for someone to hack into the site. It really depends on what you are using the site for. Are you posting to your site via email? if not then the xlmrpc.php is not being used. Rather than deleting it I just add a bunch of random characters to the front with the first letter z so it is at the bottom. Is your site part of a network that is not allowing new users to register? If not there is no use for the wp-signup.php or wp-activate.php files Are you using comments? If not change the name of the wp-comment.php file Are you allowing trackbacks? If not the sames goes for the wp-trackbacks.php file. Once you have change the names of all the ones you are going to then highlight the files and change the permissions to 444 like in the screenshot. If your site has been up awhile and has an error.log file do not change that file to 444 leave it as 644 or the server will not be able to write to it. Next do the same thing to all the files (not folders) in your /wp-includes folder. Exact same process just highlight them all and change the permissions to 444 Next is the themes and plugins folders. When you go to the folder you will see a index.php file. This file is not used by WP and is just there to keep people from seeing what is in the folder. You can change the permissions to 444 and not have to worry about changing them back for the updates. Just change the permission to 444 like the other files. Also as you see there is only one theme in my folder. ALWAYS delete any themes (and plugins) that are not being used. Every Single extra file you add to your install adds more ways for people to gain access to your files. Most of the hacks are done through plugins and theme files so get rid of the ones you are not actively using. Also change the permissions on all your theme files. The permissions on these do NOT need to be changed back when you do Wordpress updates. The only time you need to change them back to 644 is if you update the theme itself. And that is a wrap for today. If you have any questions let me know and next time I will go over some changes to make to the .htaccess file in the root of your site.
  16. This is somewhat a beginner level tutorial explaining why and how you can target those very important long tails. It is a subject that has come up more than a few times here on the forum and yes long tails are something you definitely should start targeting if you are not already doing so. TUTORIAL: Why and How You Should Target Long-Tail Keywords
  17. An interesting article over at MOZ The Battle for Traffic: Organic SEO vs. Social Media Marketing
  18. A good look at some conversion killers for eCommerce and as usual some of these ideas can be useful for non-eCommerce sites as well. 7 Conversion Killers That Lurk In Your E-Commerce Sales Funnel (and How to Fix Them)
  19. Some of the info is fairly basic but is a pretty good checklist of things to look at when building your landing pages. Worth a read... 11 Deadly Landing Page Sins Every Marketer Needs To Avoid
  20. Here is a good list of affiliate programs to help monetize your site. If you know of any others that are not on the list go ahead and add them to the thread. 30 Top Affiliate Programs for Monetizing Your Blog or Website
  21. Two articles on the latest algorithm updates this month. Same subject so really no sense in creating two separate threads. SearchEngineLand Google confirms mid-December search ranking algorithm updates SearchEngineJournal Maccabees Update: Google Confirms New Core Algorithm Changes
  22. For you guys doing local here is a good article over on SEL that is worth looking at. Local SEO for service-area businesses requires a lot of servicing
  23. A very good article on getting the featured snippets (position zero) spot. Large-Scale Study: How to Rank for Featured Snippets in 2018
  24. If you want to get the most out of your content this is an article you should read and then read again. An excellent write up on what to do, how to do it, and what tools to use. What Is Content Amplification (Including 30+ Content Amplification Tools)
  25. _Richard

    How to install https on my wordpress blog ?

    You should not have any problems but if you do let me know and we can probably figure it out and get it working.
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