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About aliceta

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  1. What is AMP?

    The Accelerated Mobile Pages Project is an open-source website publishing technology designed to improve the performance of web content and advertisements
  2. Long-tail keywords produce higher conversion rates and a higher return on investment (ROI) than common keywords or head terms, but the trade-off is, they can be more difficult to find and manage. As noted in Search Engnine Journal, the bottom 20% of searches, in terms of volume, generate 60% of conversions! This undeniably confirms the value of the long tail. Long-tail keywords are also less competitive, and therefore less costly to bid on in PPC.