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  1. What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Read here: https://www.adngin.com/blog/website-monetization/inventory-arbitrage-good-bad-publisher/
  2. If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month. On YouTube alone, users view approximately four billion videos per day. Extend the time scale to one month and the total amount of time spent watching videos is more than six billion hours. Add Facebook into the equation and online video consumption becomes even bigger. More than 323 days worth of video content is viewed on Facebook every single minute, making it clear that users love watching videos online. I guess that means that there is an inherent irony in watching Zombie movies, then... If you’re a publisher then, most likely, you’ve already done this math. Video content is a great asset for increasing engagement on your website, hitting higher monthly pageview figures, and retaining your audience for longer. Better yet, it’s super easy to add engaging video content to your website. Read more...
  3. WordPress without a doubt is an influential content management system that allows people to build user-friendly websites in a few minutes. It offers a ton of powerful themes, plugins, and tools that let you create pretty much anything. Despite all these features, WordPress has some severe pitfalls that can affect your online presence. Read The Post: https://www.adngin.com/blog/blogging-best-practices/wordpress-users-beware-19-disadvantages-using-wordpress/
  4. As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses. 15 to 20 years ago, banner ads were in the same position as native ads today. They were fun, new and exciting. They had the special pixie dust around them that native ads had a few years ago, and advertisers were desperate to experiment with them at any cost. Because of this similarity, we can learn a lot about native ads by looking back at the lessons we, as advertisers, learned from banner and display ads in the late 1990s. Below, we’ve listed five banner and display-inspired lessons that you can (and should) apply to your native advertising strategy to maximize your campaign performance, improve your return on ad spend and avoid repeating the same mistakes many advertisers have made before you. It’s all about performance When marketing gurus tell you that big advertising budgets aren’t spent with results in mind, it’s best not to listen. At the end of the day, every advertising campaign boils down to figures inside a column, and return on ad spend (ROAS) has always been the metric by which ad campaigns are measured. Remember that any form of advertising is all about performance. Optimize your native ads like you would a display or search campaign by split testing different ad creatives, pausing creatives and placements that underperform, and carefully tracking your campaign’s ROAS. Sometimes, it’s better to be subtle Just like many display advertisers prefer to be as loud as possible, many native advertisers take the “bigger and bolder is better†approach to advertising. They approach native advertising as if it were an opportunity to market aggressively, rather than an opportunity to be subtle. Fighting for attention is a race to the bottom Mention banner advertising to a crowd of non-marketers and you’re bound to hear at least one person mention how obtrusive and annoying banner ads are. The same person might even say that the annoyingness of banner ads motivates them not to click on any of them. The decline in popularity of banner ads didn’t occur because they were intrusive -- banner ads became intrusive because they were effective. As more advertisers discovered how effective a display campaign could be, they fought aggressively for attention. If native advertising is overused, it could go down the same path. Instead of fighting to generate as much attention as possible, as the early banner advertisers did, it might be best to step back and focus on achieving results with as little as possible to prevent another race to the bottom. Targeting and intent matter Dig into the average Google Display Network campaign and you’ll notice that when the same or similar ads run on different placements, they generate very different results. Even similar placements -- for example, two websites about car insurance -- can result in a very different return on ad spend. One placement might be highly profitable, while the other could be a poor performer that costs far more than it earns. If you’re buying native ad space through a network, such as Taboola or Outbrain, your targeting options are slightly more limited. However, you can write your ad’s headline to directly speak to your target audience and reach the people most likely to produce a positive return on ad spend. There’s value beyond direct results The world’s first banner ad, which was served in 1994, had a clickthrough rate of 44%. That’s about 440 times the current average clickthrough rate for banner advertising, which is around 0.1%. Over time, banner advertisers realized that impressions -- ad views -- were also valuable for brands. The more an ad was seen, the more likely it was to influence the viewer’s behavior, creating brand value for the advertising business. There are two forms of value from native advertising. The first is a direct return on ad spend, which is easy to analyze shortly after you begin your campaign. The second is the exposure your brand gains, which, while not as easy to measure, is often just as valuable. Do you use native advertising? There’s a real first mover advantage in the world of marketing. When you’re the first brand in your industry to try a new advertising platform or marketing channel, you can gain a serious, measurable advantage over your competitors. Does your company use native advertising? If you’re searching for a way to gain a marketing advantage over your competitors and produce a profitable return on ad spend in the process, use the five lessons above to launch your first native advertising campaign today. Enjoy the full post
  5. From science to pop culture, myths are a part of everyday life. Even the large Google AdSense publisher community has created and suffers from myths regarding AdSense. We’re here to finally bust the most common of these myths. Read More
  6. Google sure does love its advertisers! That’s why most of the announcements that came out of the Google Performance Summit (GPS) last week were aimed at keeping their advertisers happy. Because advertisers are like mall shoppers and happy shoppers spend more on ads. Actually, that’s good for publishers too so don’t feel neglected. https://www.adngin.com/blog/adsense-tips/6-new-changes-coming-adwords-will-affect-adsense-publishers/
  7. Optimizing for higher ad revenues per each visitor session is crucial if you want to truly maximize your ad revenue. But sometimes that’s just not enough cause where there’s revenue there are also expenses. At the most basic level, AdSense publishers can be lumped into two categories. The first, are the “nice to have†crowd. For them, AdSense is just a tool to make a few extra bucks to cover hosting costs and some expenses while publishing content (mostly) for content’s sake. They’re a lot more focused on getting their message out than they are on making money from the ads around it. If you’re one of “those publishers†you can expect us to always say hi in the hallway but will probably criticize your choice of sandwich behind your back. The second type are the “professional†AdSense publishers. They treat online publishing as a business. One with a growth strategy and clearly defined goals of maximizing profit margins on content creation and curation. If that sounds anything like you, you can expect us to chat you up in the hallway until you’re eventually forced to make up an excuse to get away from us and awkwardly walk away. Reaching Publisher Nirvana If you’re a regular reader of this blog, you know a lot of our content has to do with AdSense optimization for higher revenues. It’s kind of what we do. So we talk talk about it, a lot. Reaching the ad optimization “sweet spot†is the first step, but in order to reach the perfect balance of “Publisher Nirvana†there’s another “sweet spot†you should be looking for: production ROI. Publishing is a business like any business. You invest time, money, and effort in producing and marketing a product (content, in your case) and you profit from its consumption (through content monetization techniques). That’s a no-brainer. So while you’re working to bring in more money, you should also be making efforts to spend less. At this point you might be thinking: “Yes, but if I spend less, I will create an inferior product, which will not only reduce consumption and profits as a result, but also damage the brand.†Sheesh, When you did get so smart? Are you a publisher or a marketer? Yes, you’re right. Crappy content is the last thing you want in your publication, and content quality is really the last place you should be cutting corners. But have no fear! We have plenty of tips to help you reduce average production costs while still offering your audience superior value. Read the full post here!
  8. Success in online content monetization is a long, hard struggle. It is known. And the net is dark and full of obstacles on your way to profiting from online content creation and curation. The Strategy to The Iron Throne In many ways, the online publishing arena is similar to the complex web of power struggles between the Great Houses of Westeros. Everyone wants more influence, more people and more money (or tits and wine, if you’re Tyrion). But there’s just not enough for everyone. As an online publisher or blogger, you have to craft your own throne, in your own kingdom - your niche of choice. And you probably don’t want to use the swords of your vanquished enemies. Just looking at that throne makes our backs hurt. In building your own personal throne you want to use the right combination of skill, optimization and creativity. But each publisher is different, just as every GoT house is different. So how would each Great House of The Seven Kingdoms approach online content monetization? And what would their tactics be? House Lannister - Hear Me Roar! - Buzzy Viral Content & Arbitrage The Lannister house is the wealthiest and fairest (in the show, even the half-man Tyrion is a good looking man), literally sitting on the gold in their mines. Or so they’d like us to think, anyway. As publishers, their passion for perfection and beauty is likely to draw them toward visual content that catches the eye and light content that goes viral fast. Although pretty and attractive, the goal of the Lannister type publishers is to make money fast and often settle for lesser quality content in favor of more traffic. Some of which they will buy. House Stark - Winter is Coming - News, Guides & Reviews The biggest and strongest house in the North is one for tradition. The Starks worship the old Gods and put honor before profit or even life. Their traditionalism doesn’t win them many fans in King’s Landing, but it’s the main reason for the support the Starks get from the smaller houses of the North. In the publishing world, the Starks are the old-school journalists, still fighting for the honor and integrity of the profession in the changing media landscape. Their niches of choice will often be news, reviews, how-to guides and tutorials. As publishers of informative and honest content, Stark publishers may shy away from monetization techniques like content marketing to preserve their prestige. House Tyrell - Growing Strong - Social Media & Original Content As wealthy as the Lannisters, the Tyrells rule the Reach - the most populated area of Westeros. And they are all about the growth. But as their rose sigil implies - they have their thorns. Another thing the Tyrells are well known for are their luxurious and events in honor of the Seven Gods. If the Tyrells were to establish a content publishing business, there’s no doubt their power would lie in social media and a large and loyal audience of followers. In addition, by offering hearty meals of quality content and entertainment to the people, the Tyrells are bound to gain more and more followers. And organic growth through viral distribution. The Tyrells put a lot of importance in ceremony, courteous speech and manners, but in reality, they tend to be very ambitions and are more than likely to stab an enemy in the back than face them in battle. House Targaryen - Fire and Blood - Thought Leadership Once, they were the rulers of the Seven Kingdoms and the legends claim they have dragons’ blood in their veins. But it was their hubris that brought them down. And their dragons went extinct. As publishers, Targaryens would likely be attracted to thought leadership as they believe to be above the Gods themselves. That’s why they could easily become the victims of their own sense of superiority and confidence. They might also rely too much on “doing whatever works†and narrowing their focus too much, creating incestious content creations that can either be hits in their niches, or damage their efforts. Your people will abandon you if you fail too much, no matter how long your name is, Khaleesi. Or how glorious your past is. The Dragons may look like awesome pets to have, but they can only get you so far. Don’t be an overconfident Targaryen. You don’t really want to step into the fire and discovered you didn’t inherit the fire-proof gene. House Greyjoy - We Do Not Sow - Content Curation Far from the intrigues of King’s Landing, live the Greyjoys. Blunt, harsh and weathered by the storms of the Iron Isles, Greyjoys prefer to rob and take than pay for what they want. These ruthless pirates are not beyond stealing content shamelessly. Or in better cases - just curate content from lesser publishers and live off that alone. If you suspect you know a publisher like that, be sure to tell them that sowing really isn’t that bad. Grow your own, man! A Song of Ads and Traffic As long as there’s digital advertising, the struggle will continue. And much like the nobles of Westeros, you’ll need to be lucky and creative. Enjoy the full post