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    #66883 17 Untapped Backlink Sources

    Posted by Backlinko on 21 December 2012 - 06:04 PM

    I recently posted this at Backlinko.com but wanted to share a short and sweet version with my homies here on Traffic Planet.

    1. Submit to Audio Sharing Sites

    SEO peeps NEVER use audio sharing sites...which is CRAZY because they're ridiculously easy to get links from.

    And make no mistake: these audio sharing sites are PR powerhouses and can move your site in the SERPs.

    All you need to do is create a piece of audio (preferably music) and upload it to these sites, which give you a nice dofollow link in exchange:
    Reverbnation.com (PR6)
    BandCamp.com (PR7)
    Sutros.com (PR5)
    MobyPicture.com (PR5)

    Even if you have as much music talent as MC Hammer you can still take advantage of this technique.

    Just hit 'record' on your laptop mic and belt out Radiohead covers or beatbox like you do in your car.

    Just record something, upload it and grab your authority links.

    2. Buy Expired Domains at GoDaddy Auctions, SnapNames or NameJet.
    This technique is so powerful and seldom-used I was a little bit reluctant to put it on this list.

    If you’re buying a new domain every time you launch a site you’re leaving A LOT of link juice in the table and making your life A LOT harder than it has to be.

    Before I launch a site, I ALWAYS head over to GoDaddy auctions to see if I can grab an aged domain.

    Even if I can’t find a domain in my niche, I buy an aged domain with quality links pointing to it. Then I 301 redirect it to my new site.

    Let me tell you, that 301 alone often lands my site on the 2nd or 3rd page…before I’ve build a single link!

    3. Donate to Charity
    If the warm fuzzy feeling you get from donating isn’t enough, maybe a backlink will cajole your altruistic side.

    There are A TON of dead broke PR6+ site owners that will gladly hand over a link in exchange for a few bucks. And these sites tend to have ridiculous link profiles.

    You can find some on your own by using these nifty search strings:
    “donate to us”
    “contributors page”
    “sponsors page”
    allintitle: “contributors”
    allintitle: “sponsors”

    4. Build a Blog Network
    A high quality blog network is one of the best SEO investments you can make: you’re in the driver’s seat and can funnel massive amounts of link juice wherever the heck you want.

    Contrary to popular belief, building a blog network isn't that hard.

    You just need to get good at buying expired domains. Oh, and and you’ll need some cash.

    Obviously, you should do everything you can power to reduce your network’s footprint, including:
    • Private whois informtion
    • Different hosting plans (NOT different IPs…completely different hosting from different companies)
    • Different themes and designs
    • Different permalink structures
    • Different content management systems (Drupal, WordPress, Joomla etc.)
    This way you won’t have to worry about waking up one morning and seeing your entire blog network deindexed.

    5. Give Testimonials
    Companies big and small LOVE to show off their customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial.

    When you do, make sure to tell them that they can put it on their homepage or a testimonial page. To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask.

    Make no mistake, you can get some baller links from testimonials:

    When I see an authority site with testimonial links I sometimes buy their product or service just to give a testimonial and get a link.

    6. Fiverr Blog Links
    It’s very fashionable to hate on Fiverr because 99% of their SEO gigs are absolute garbage.

    But the 1% that most people ignore are solid gold bullion.

    The key is knowing how to find the 1%.

    When I’m shopping for backlinks at Fiverr I’m hunting for ONE specific type of gig: a webmaster who is selling a contextual link on his site.

    Here’s the link profile from a site I got a blog post link from the other day (PR4):
    Posted Image
    Not bad, eh?

    And while this may seem like traditional guest posting, it’s a VERY different ballgame because:
    • You don’t have to follow any fascist "guest posting guidelines"
    • You can write content optimized around your keyword
    • You can drop links wherever and however you like
    • You usually get your content and link posted within a day or so
    Luckily, finding these gigs is a cinch.

    Just type these into Fiverr’s search field:
    “I will post your content”
    “guest post on my”
    “I will post your article”

    7. Directory Domination
    I chuckle every time people claim that directories are dead.

    In May 2012 Google deindexed a few hundred free directories. If directory links didn’t work then why would they deindex them?

    Hint: they wouldn’t.

    This matches my personal experience that links from the right directories can still do wonders for your site.

    Here are some directories to consider getting a link from:

    Free:
    R-TT Directory

    So Much

    Ranking Directory

    Directory World

    Net Insert

    All The Websites

    MavicaNET

    Paid:
    Family Friendly Sites

    Ask Bee

    DirBull.com

    Yahoo! Directory (expensive but worth it)

    8. HARO
    HARO (short for Help a Reporter Out) is one of best ways to get killer backlinks from authority news sites.

    Here's how HARO works:
    1. Sign Up To HARO as a source here.
    2. You'll get three emails per day from reporters looking for sources.
    3. Respond with your credentials and some helpful tips.


    Don't sleep on HARO: major international media outlets like MSNBC.com and The Huffington Post use HARO to find sources for their articles.

    9. .Edu Resource Links
    Everyone knows that .edu links are the bomb.

    But getting legit .edu links is damn near impossible for average Joe SEO...
    ...or is it?

    If you have a legit looking site that's not monetized to death you can usually get a 1-2 .edu links just by asking around.

    Most US universities have resource pages where they link to websites that they think are cool.

    So if you had a website about guitars or music you could get a link from this site (in this case Cookman.edu) by emailing them and showing them your helpful resource.

    Use these search strings to find them:
    site:.edu "your niche"
    site:.edu "your niche" + "resources"
    site.edu: "your niche" + "links"
    site.edu: "your niche" + "other sites"

    Only 5-10% of them will actually post your link, but even a handful of these can make a HUGE difference in the SERPs.

    10. Submit Your Site to Website Feedback Sites
    There are a TON of sites that are designed to help you get feedback on your site's layout or conversion potential. Important for our purposes, all of them allow a dofollow link back to your site.

    You can get a link like this from a site called ConceptFeedback.com.

    As you can see, there's a nice dofollow link on the page.

    To get a link from these sites all you need to do is submit your site with a little description of how you want to improve it.

    Here are some Website Feedback Sites to get links from:
    ConceptFeedback.com (PR5)
    ABTests.com (PR5)
    BounceApp.com (PR5)
    SuggestionBox.com (PR4)

    11. Find Expired Domains Using This Top Secret Method
    If there's one skill SEOers need to start learning it's the art of grabbing expired domains.

    Buying a domain from 10-years ago is like going back in time, hiring someone to make and promote a site...and then paying him $100 or less for his decade of toil.

    In addition to the auction sites I've listed above, there's another way to find these little gems.

    What you're doing is finding pages that:

    a) have a long list of links to other sites and B) haven't been updated in a while.

    If you can find a link to a site that's not registered anymore you can pick it up at GoDaddy or wherever for $10 or so. And the best part: no auctions!

    And while it may not show any PR when you buy it, the PR WILL come back as soon as you host it and toss some content on it (assuming the links are still pointing to it).

    The key here is finding those pages that have lots of links on them. There's no simple way of finding them, you just need to be creative.

    Make sure to set the results so you only see a limited range of old sites (ie. between December 2004-December 2007).

    This limits the results to pages that haven't been updated in a while.

    Once you find a page that seems to be old and has a ton of outbound links, run a free program called Xenu Link Sleuth, which will bring up a list of the dead links on the page (404s).

    Grab the list of dead links and pop them into a bulk domain name checker to see if any are available. If so, grab them and put some content on there.

    This is a lot of work at first, but it takes much less time once you get the hang of it.

    It's also a MUCH cheaper way to build a blog network than splurging on domain names at GoDaddy Auctions.

    You can also just 301 the aged domain to your money site.

    12. Submit Your Site to Blog Aggregators

    How would you like a link from this site (PR8):
    Posted Image

    Yowza those are some crazy links.

    That's Technorati.com, one of the top blog aggregators on the planet (blog aggregators are just sites that assemble blog content from around the web).

    You can get a dofollow link on most blog aggregators for free:
    Just submit your site, add come code to a post to confirm you're the owner and wait for someone from the aggregator to stop by and take a look at your site.

    When they approve it you'll have your own page on the aggregator with a dofollow link to your site. Easy peasy.

    In addition to Technorati (a must) here are some other blog aggregators to submit to:
    Alltop.com (PR7)
    Blogarama.com (PR6)
    Liquida.com (PR5)

    13. Find Guest Posting Gigs on Twitter
    If there really is a hell, I'm convinced that stan makes tortured souls guest blog for all of eternity.

    It can take hours just to find a handful of niche-specific sites that don't have a strict laundry list of guest blogger guidelines.

    But there's an easier way. You can tap into the underutilized power of Twitter search to find sites that are posting guest posts on the reg.

    You KNOW that the sites that have tweeted their guest posts in the last week must be posting on a regular basis (no annoying dead ends!).

    Here are some search strings to use in Twitter search:
    "your nice" + guest post
    "your niche" + guest author
    "your niche" + write for us
    "your niche" + guest article

    14. Scoop It
    Scoop It is one of my absolute favorite ways of getting dozens of high PR links with a few minutes work.

    Scoop It is basically a site where people aggregate their favorite content around the web into a magazine format.

    Get this: lots of people's personal Scoop It pages are PR3 or higher.

    To get people to post your stuff all you need to do is use Scoop It's built in suggestion feature.

    Just search for a high PR Scoop It page and hit "suggest".

    Just send the person a quick message and let them know about your content.
    In my experience about 50% accept within a day --meaning dozens of authority links in about 15 minutes of "work".

    15. Broken Link Building
    This one seems a little strange -- and takes a bit of legwork -- but it's definitely worth the time and effort.

    What we're doing is finding resource pages in our niche.

    So if you were in the fitness niche you'd search in Google using these search strings:
    "fitness" + "resource page"
    "fitness" + "resources"
    "fitness" + "recommended sites"
    "fitness" + "links"

    Now you COULD email them and just ask for a link. But I've found that the begging approach doesn't work very well.

    A MUCH better method is to find broken links on these pages using the aforementioned Xenu Link Sleuth and "help" the webmaster by giving them a heads up about their dead links.

    Here is an example email:

    Hi (site owner name),
    I was just browsing around your resources page, and among the lists of great resources, were some broken links.
    Here's a few of them:
    URL1
    URL2
    URL3
    Oh, and I have a website, mysite.com, that also regularly posts quality content related to whatever. If you think so too, feel free to post a link to it on your resources page.
    Either way I hope this helps and keep up the good work!
    Thanks,
    (Your Name)

    16. Infographics
    Almost everyone in SEO knows about infographics, but I'm absolutely flabbergasted at how few take advantage of this incredibly easy backlink strategy.

    What trips people up is that they think...
    ... infographics are hard to make and expensive
    AND
    ...they assume the infographic has to go viral for this technique to work
    ...both of which are DEAD WRONG.

    Heck, you can get a halfway decent infographic made from someone on Odesk or Elance for less than $75.

    In my experience, the IDEA is 10x more important than the design itself.

    Be creative, make something unique and then hire someone on the cheap to make it DIY-style via Piktochart.

    Once you have it ready, it's time to get the word out.

    1. Your first step is to submit it to infographic sharing sites, like these:
    Visual.ly (PR7)
    DailyInfoGraphic.com (PR5)
    AmazingInfoGraphics.com (PR4)
    OmgInfoGraphics.com (PR3)

    2. Once you've done that, it's time to reach out to bloggers in your niche and offer them the infographic as a guest post. To sweeten the deal, tell them that you'll write a unique description for their site.

    I've literally gotten 100+ high PR links from related sites from a single quality infographic and this 1-2 punch.

    17. Software Submissions
    Submitting to software directories is an old school SEO tactic that works like gangbusters. Why?

    Because most software submission sites have INSANE backlink profiles, like this (PR8):
    Posted Image

    The site's link profile you're looking at is CNET.com.

    There are several other authority software sites you can submit to, including:
    FileDudes.com (PR5)
    DownLoadJunction.com (PR5)
    SoftAward.com (PR4)
    SoftTonic.com (PR6)

    And the best part? You don't need to create an open source operating system to get your software (and link) on these software directories.

    Most of these directory accept video game submissions. So head over to Sploder.com (free) and make an easy puzzle game in about 5-minutes. Then save it as an .exe or PAD file and start getting some of the best free backlinks in SEO.

    Hope this helps you guys!


    #55510 High PR Low OBL Blog Commenting Methodology

    Posted by _Richard on 30 August 2012 - 03:53 PM

    There have been a few threads lately on blog commenting so I thought I would share a method I use to get High PR Low OBL blog comments that can be placed using automation.

    Now it does seem somewhat time consuming but most of it should be automated and once you have the system in place it really does not take all that much time and you can always have your va do it if you have one.


    First the goal.

    You want to have blog comments on pages that actually have PR but do not have a large number of OBL's

    The normal way to do this is to find pages with PR on moderated blogs which keeps the OBL's lower.

    Even if you find a blog page with PR and low OBL's if it is not moderated they will increase in time and you will end up on a page with high OBL's later on as more spammers find the page.

    So the first step is to find blog pages where the OBL's will not grow over time on sites that have a fair number of inner pages with PR.

    Quite a few blog owners shut down comments after a certain time period, they may leave the post open to comments for a week or a month but once that period is over the page no longer accepts comments. We are going to find those blogs. I have found that generally a lot of these blog owners do not do very strict moderation, they tend to let the short time period do the moderating for them so as long as you do not completely post a stupid spammy comment they tend to stick.

    Keep in mind we are not looking for pages with PR to comment on but blogs with existing inner pages with PR and low OBL's.

    So the first step is to do a nice large blog scraping with SB or whatever tool you are using. We then sort out all the results <50 OBL's ( you can chose any number I use 50)

    I then cut back the urls to the home page and do a PR check on all the home pages. I then split the list into two parts = > PR2 and < PR2 the < domains get thrown in a list to be checked after the next PR update and if their PR increases they get back into the system for the rest of the checks.

    I then scrape all the urls from the blogs that had a PR 2 and above and then sort them by domain. Any domains that have multiple pages >50 OBL's get culled out from the list. I say multple pages because a lot of sites have a links page or some other page that has a lot of OBL's but the actual content pages that get commented on do not have high OBL's

    I now have a list of PR 2+ domains where all the pages seem to have less than 50 OBL's I then run a PR check on all of these pages.

    Once the PR check is done I look for domains where a lot of the inner pages have PR themselves to make sure that the home page PR is actually flowing through to the inner pages.

    I then scrape those blogs looking for new pages in the last week and then I comment on (using automation not manually) all the pages I find, check to make sure the links are there and put the successes in a file. Any sites that did not have a recent post go into a separte file to be checked the next time I run a new list.

    Now none of the pages I placed the comments currently have PR, the goal here is to put a comment on a page where the OBL's will stay low because the comments will be closed soon AND wll aquire PR during the next update.

    I take my successfull list and recheck the links in a month or so. Any pages that have >50 OBL's or have the link missing get culled from the list. This will clean out sites where that are moderated too strickly to accept my spun comments, the OBL's are low because they rotate off the page, and do not have a short enough time period for comments that allowed them to get spammed.

    I now have a list of domains that accept automated comments, will almost always have low OBL's, and more than likely will have PR after the next update.

    Now there is some additional filtering you can do as well. Any Higher PR sites say PR 4 or 5 and above you can check and see if they might be useful for manual comments even if they failed the automated test. This way you end up with two lists, one that accepts automated comments and another higher quality list that need to be commented manually.

    While it does take a bit of energy to get your system in place once you have your flow setup you can keep it going with just an hour or two a week.

    You can get some nice High PR links this way, my best catch so far is a PR 7 link with only 8 OBL's on the page (and that number will never go up)

    You do need to clean your list after each PR update and cull out any that fall off and you should check the OBL's every month or so to make sure the sites are still keeping the OBL's low.

    I currently have a list of over 3500 domains that I can comment on (using automation) that I know will have always have low OBL's, the comments will not fall off the page, and that the pages I comment on will most likely have PR after the next update. These are the sites I use to comment on my money sites and my tier one pages.

    Now I personally do not sort out all the no-follows but you can do so. The above list contains over 400 domains that do not use the no-follow tag on the comments. Strangely enough the ones with the highest PR and shortest comment periods (and lowest OBL's) tend to not use the no-follow tag as much.

    It seriously reads way more complicated that it actually is.

    Questions??


    #107071 Update: 21 Feb 2017 Foot in the Door (non-SEO) Local Marketing Services

    Posted by _Richard on 20 December 2016 - 02:12 AM

    I have mentioned in a few different threads some of the (non-seo) services that I offer to local businesses. After a few requests I am going to put all the info in one thread and drill down a bit deeper than I have done before.

     

    I was going to wait until I had all the info written up and polished but the wait for that would have been long and as they say "perfect is the enemy of the good" so I will post as I have the time which will also elaborate more on what you guys and gals are interested in reading.

     

    The main question I get a lot is why do I start out with non-seo marketing offers? There are a couple of main reasons that are somewhat related.

     

    1. A lot of local businesses have been burned by "SEO Experts" over the last few years. This makes a lot of them twitch a bit when you mention SEO to them which of course makes for a harder sell. SEO and internet marketing is not something most of them understand at all to begin with so add in a bad experience or two and there is a huge amount of friction to say the least.

     

    2. SEO is a slow process which is not something that sells easily to twitchy clients. In my mind the best thing to do is to start with something that has a quick visible and measurable result. Something  you can easily track that takes a few weeks or a month  at most. Also something that is easy (and cheap) to deliver.

     

    SEO does not really fit the criteria of a foot in door "show them I help them" service. Keep in mind that the only thing the business owner wants to know is that you are delivering him/her more sales and profits than they are paying you. Rankings, pretty reports, Facebook friends, etc none of that stuff matters to them at all. They want to know that you are making them profitable,  nothing else matters.

     

    Now one thing to keep in mind if you are going to go after local businesses is to go after ones that are already marketing. Mainly for two reasons. First if a business does not believe in marketing there is no reason to waste time trying to convince them. Move on life is too short for that kind of selling. You want to talk to business owners that already know that marketing is worth doing.  Second it allows you to offer something that makes what they are doing better. You do not have to go in and say "My stuff is better so stop doing that stuff and do mine instead" Again that makes for a harder sell. You can go in and say " I have something that will make what you are doing better and more effective" That makes for an easier sale.

     

    What you want in the beginning is easy sales and easy fulfillment. This lets you get in cheap both in time and money.

     

     

    Now on to some specific services:

     

    Most of my initial offers are mobile/sms related and I modify them depending on the business type and what other advertising they are already doing and when possible I tie into existing marketing.

     

    I generally start with trying to build an SMS list for the client. SMS is great for a couple of reasons. It is cheap to do and everybody still checks their texts,90+% (I forget the exact percent) of texts are opened in 15 mins. That is obviously much better than email. 

     

    If they are already doing mailers, newspaper, or other print ads we can incorporate the the sms list into what they are already doing.

     

    For instance for restaurants that print out different specials we can change them up and make them all the same adding a QR code and text number to them. This lets the restaurant save money on printing as they can do a larger run. The customer gets added to the list when they check out the new special and it can be changed weekly or even daily which is not something they were able to do before.

     

    For Realtors and Auto sales you can add a code to their ad so the reader can get a video walk-through of the house or car they are interested in. Not only does the potential buyer get to look at something better than a paper ad but I now have their mobile number in the system and the sales person gets a text telling them that someone is interested in the house/car and what their mobile number is. This allows the seller to call them and start the sales process before the prospect gets lost to someone else.

     

    You can setup contests where people get added to a list.

     

    You can run a loyalty program and use mobile coupons rather than those old punch cards.

     

    Birthday discounts work great for restaurants. You give them a mobile coupon that they can use and they are on your birthday list so you can now market to them down the road rather than just hoping they will come back.

     

    Well that ends day one....

     

    Update: 29 Dec 2016

     

    I will go with the birthday club promotion which works great with restaurants. This is a combination of mobile and Facebook marketing.

     

    What you do is work with the owner/manager and come up with a good birthday special coupon. What we are going to do is deliver it via an sms message to people who text in from the Facebook ad we are going to run. 

     

    We setup a page in Facebook and then run ads targeting the restaurants demographic and anyone who is going to have a birthday in 7 days. Facebook has a huge amount of information (while useful it is kind of scary). You target the geographical location, the birthdate (obviously), and then drill down to the actual demographic of the restaurant by age and interests. The targeting is important as you do not want to waste money targeting the wrong people. 

     

    Then we setup a delivery sequence just like you do when you setup your emails in a sales funnel.

    The first text is gong to be a confirmation text to weed out anybody who did not actually want the info, the second is the coupon itself. Then I generally do a set of reminders at 5,3,1, and then the morning of their birthday.

     

    There are a couple of ways to work this and it depends on the business owner/manager. Some will want to only have the specials on the person's birthday and some will be OK as long as it is "around" the person's birthday. It works either way but you will get a bit more of a response if there is some flexibility.

     

    If the business owner is OK with being flexible instead of a countdown to the birthday date you do a countdown to when the coupon expires.

     

    Now you can do this with businesses other than restaurants but they generally get the best results. For instance I have done spas and nail salons and had them work pretty well. You just need to tweak the demographic targeting to match the business. You are not going to target men for a nail salon promotion for example.

     

    If you have any questions on this one let me know....

     

    Update: 5 Jan 2017

     

     

    This update I will talk about one of my lead generation methods. I actually wrote it up once on Tues but then FireFox crashed on me and I lost it all and did not have time yesterday to redo it.  
     
    This particular method does two things.  
     
    First it attempts and is successful for the most part of creating a relationship between me and the potential client that is something other than a "sales" relationship. Honestly I not much of a sales guy, it is more than a bit outside my comfort zone. What I do with this and my other lead gen methods is try and create a "helping/teaching" relationship between the business owner and myself.  
     
    This does a couple of things. First off it is a much easier transition (at least for myself) from "doing magic stuff on the Internet" to selling face to face. Second a helping relationship is much less adversarial than a selling one. People tend to have their guard up when you are trying to sell them something. Now obviously I am trying to sell them something so on the surface the relationship does not seem all that much different, however from a mental/psychological point of view there is a large difference. With a helping relationship the potential client and I are on the same side of the table trying to solve a problem rather than being on opposite sites with my trying to convince him (or her) to buy something.  
     
    Second it creates a problem in the mind of potential clients that was not there before.  
     
    In this particular case the problem is the fact that the business owner does not have a good way to track most of his marketing and advertising for an accurate ROI on each of his channels.  
     
    Now the problem has always been there for business owners as this quote from over 100 years ago shows.  
     
    Half the money I spend on advertising is wasted; the trouble is I don't know which half.
    John Wanamaker, (attributed)
    US department store merchant (1838 - 1922)   
     
    However with most business owners it is either way in the back of their mind or something they just ignore because to them it is a problem without a solution and there is really no sense in spending time on something you can not solve when there are plenty of problems to work on that you can.  
     
    Now onto the method itself:
     
    I created a simple worksheet with the purpose of letting business owners calculate the ROI of all their marketing channels. Across the top I have the following columns ($ Cost per Month,     Number of Leads, $ Cost per Lead, Number of Customers, $ Cost per Customer, and    Life Time Value of Customer) and the down the side I have a list of marketing channels such as newspaper ads, Groupon, Radio, Yellow Pages, etc with space for them to add any additional ones they use.  
     
    Now on the face of it I have just handed the business owner a method to solve his problem without the need to pay me any money to help him solve it. The fact is that less than 10% have the information to even come close to filling out the worksheet. They generally have no idea of how many leads or customers they get from each channel. So rather than helping them what I have done is create a problem that is much harder for them to ignore. I bring to the front of their mind this problem that exists that was basically being ignored so for all intensive purposes I have created the problem. Then I am telling them that yes there is a solution and that they no longer have to guess about which advertising is actually bringing in the sales and which ones are not.  
     
    So they download the worksheet with instructions at the end of which I tell them that if they need any assistance to contact me. When they do I tell them exactly what they need to do to setup tracking on their different marketing channels. This does two things. It enforces the fact that yes there is a solution and earns me "friend" points by telling them exactly what needs to be done.  
     
    Now we have arrived at the point of the conversation where I offer my services but like I said earlier rather than me trying to sell them my services we are both on the same side of the table working together to solve the same problem.  
     
    Let me know if you have any questions....

     

     

    Update: 11 Jan 2017 (I was originally planning on twice a week updates but it appears that  it is going to be closer to once a week with the way my workload is looking) 

     

    When looking at building an sms list for a business there are a few ways to incentivize  the list building. Generally when building email lists we give out a lead magnet or something free to get the info. When it comes to sms lists most of the time we use the promise of future benefits. This is usually in the form of coupons, discounts, special deals and offers, or even special events. This a bit of a change but the thinking is the same, get contact info so you can market/sell to the people on your list in the future. 

     

    Loyalty programs are a good way to build a list for restaurants and other service businesses like nail salons and hair dressers. They have been around for pretty much forever using punched cards and other methods but the ability to do them using sms via people's smart phones allows you to bring it to a whole new level. 

     

    There are two main ways to grow sales for a local ( or any for that matter) business. You can get new customers or you can get more money out of your existing customers. Loyalty and club programs attack your existing customer base. For the most part local businesses have a hard time tracking and marketing to their customers. The come in and eat or drink, get a haircut and then leave without leaving a good way to market to them, these programs change that.  

     

    You can do loyalty as in the customer gets something free or a discount every so many purchases. 

     

    You can do clubs where you send them out certain "club only" specials once a week.  You can even do events, I have a bar client that has a special "for club members only" nights once a month. In addition to seeing daily/weekly specials he has one night every month for only club members where they do different beer and other booze tastings as well as try out new menu items. When we first tried it we had no idea if it would work but it has been a huge success. 

     

    Things to keep in mind. 

     

    You may need to segment your list and deals. For instance there is a good chance a restaurants lunch clients who may be traveling to that location to work are going to be different than the dinner customers who live in the area. It is a waste to market dinner specials to the lunch customers and vice versa. You will need to dig into the business a bit with the business owner/manager to make sure you have the correct targeting. 

     

    Be flexible and keep track of which offers get the best results. If something is not working be quick to cull it from the offer list. 

     

    Do not spam the hell out of the list...  The same thing will happen that happens to email lists that are spammed all to hell, people unsubscribe. Make very clear upfront how often they can expect to get an offer and stick with that plan. Now this is not gong to be the same for all lists. For example a lunch club list is something you might want to do 5 days a week for the daily specials where other businesses like a nail salon would most likely be a weekly send out. 

     

    Match the offers to the needs. As another example restaurants tend to be slow on Monday and Tuesday so not only are those good days to send out your offers but you are probably going to need to make the offers deeper to get people out those days. Generally no real need to deep discount Fridays as they are going to be busy those days anyway. Target the slow times...

     

    Well that looks good for today, if you have any questions let me know. 

     

     

    Update: 9 Feb 2017 Well hell it has been way too long since my last update. Sorry about that guys I never added it to my calendar and it just sort of escaped me...

     
    Anyway here we go. 
     
    This next method is both a service and a sales tool/method. 
     
     
    As with most of what I do this is SMS based. 
     
    What you want to do is create and build up a "personal" marketing sms list. What I mean by personal is that it is not going to be tied to one of your clients but is going to be something you build for own marketing use. 
     
    You generally want it do be Geo targeted so if you live in a large city like say Houston or Dallas you are going to want to have different lists for different parts of the city.
     
    So like the email lists that most everyone is familiar with it is going to take some bribes to get people to sign up for the list. There are different ways to do this. 
     
    1. Buy some stuff and run a contest where every xx caller wins something.
     
    I have done this a few times and it can be very effective, I have found it especially true with the college campus as it is easier to get the word out. Buy a few hundred dollars worth of cheap electronics to give away and people will flock to it. 
     
    2. Partner with local merchants. What you do here is trade discounts to give away with a free sms blast. This is a great deal for the businesses as they end up getting two hits from it. Once from the initial giveaway and once from a full blast later on. 
     
    Now you spend a few weeks building a list of a few thousand people. What do you do with it??
     
    The first thing you want to do is break it up a bit. I break mine up into lists of about 1500 each. I do this so that I can have more control over how many people get sent a particular offer. For instance if I am going to be trying it out on a small restaurant I do not want to slam them so hard that they get overwhelmed and do a bad job with the new business. That would be a complete waste. This also allows me to rotate through the list so I am not hitting everyone daily or even multiple times a day. I generally shoot for 3 times a week for this promotion. 
     
    The list can be used in two different ways. 
     
    First as a service. I can sell blasts to businesses. They will give me an offer or coupon and I can send it out to the list. I generally charge $249 and up depending on how many people we are going to send it to. It takes me 15 mins to set it up and my cost is maybe $10 so a pretty good margin. What you want to do is get the business to get on a regular weekly or twice a month schedule. 
     
    Second I can use the list as a sales tool. I have someone who likes the idea but is somewhat scared of or does not really understand the whole technology and marketing thing. That is somewhat of an issue here with a lot of the older business owners. 
     
    What I do for this is get them to commit to a strong offer. If they will not do that then I just call it a day and move on. The offer has to be a good one or it is not worth doing. 
     
    You also want to make the offer time specific if possible like for a restaurant we want to pick a slow night like Monday. The selling point here is that I can pack his restaurant out on a slow night where he is usually really slow. This is what sells the service because there is unmistakable evidence that it works. 
     
    Once we have the offer and time I set it up and send it out at the correct time. Again the process takes me ~15 minutes and costs a few bucks so it is easy cheap proof of what I can deliver. 
     
    As a sales tool this always gets the sale. Sometimes they just want a weekly blast and sometimes I can move them to one of the services where we build the business their own list. I generally prefer the second as that ends up making me more money but either one works. 
     
    The key is that it takes very little time,  very little money to deliver and shows very visible results very quickly. 
     
    As always if you have any questions let me know. 
     
    Update: 21 Feb 2017 
     
    Todays update is going to be about a service I offer. I offer an appointment reminder service that I sell to any business that makes appointments. Dentists, Chiropractors, Nail Salons, Lawyers, CPAs. Pretty much any business that makes appointments in their office. 
     
    There is a huge amount of lost business because people miss their appointments. I usually charge either $249 or $399 a month depending on the number of clients the business has. There is also a setup fee but that varies quite a bit depending on how integrated the system is going to be into their existing software. 
     
    The cool thing about this is that after the initial setup there is zero ongoing work. There is small cost for the outgoing sms messages and calls which is why I charge a bit more for larger businesses but absolutely no work at all after it is setup. That is the best kind of service to have, set and forget....
     
    During the initial setup the business decides when they want the reminders to go out, we set them up and then the business enters in the appoints to the system as they are made. Some do it manually and some tie into the software so it is automatically done when an appointment is made. 
     
    The usual setup is something along the lines of 3 days out, the day before, then the last one the morning of the appointment. This does vary some as some (lawyers and orthodontists) like to send out a reminder at 5 or 7 days before as well. 
     
    I use a program called appointment reminder pro that I have modified and updated quite a bit since I bought it a few years ago. It ties into my twilio account like the rest of the software I use. 
     
    As always let me know if you have any questions or comments.



    #3295 Use That Reputation Button

    Posted by _Richard on 16 November 2011 - 12:15 AM

    Hey guys, I have seen a lot of good info and quite a few thanks posts but very little usage of the Reputation button at the bottom right hand side of the posts.

    I know the IP Board setup is a bit different from the vBulletin setup that some us are used to seeing but there have only been 39 reps given out so far and 11 or 12 of them are ones I have done.

    If someone shares something good or gives good advice hit them with some friendly rep...............

    It is easy to do and might encourage them to share more stuff and we all like that.


    Thanks

    Richard


    #60607 READ THIS BEFORE YOUR NEXT POST, Things to think about before posting in the...

    Posted by _Richard on 12 October 2012 - 03:08 AM

    OK guys (and gals), I have been deleting more posts and giving out more warnings about post quality than usual lately. So I would like everyone to keep a few things in mind.

    1. There is no prize for having a lot of posts, this especially seems to be a newbie issue recently. Join the forum and then post a bunch of one liners that are a waste of electrons. Do not do it, if you do I will give you a warning, if you continue to do it then I will put your posts under moderation which means I have to approve them before they show up.

    2. If you are just joining the forum you are not eligible for a sales thread for a month anyway so there is no sense in rushing into a bunch of worthless post just to get your count to 20. The requirement is 20 Quality Posts as a lot of people have found out.

    3. If all you want to do is say Thanks or Good post than use the like button and give some rep instead.

    4. Read the thread before posting. This will keep you from sounding like an idiot when the thread has moved beyond the original post.

    5. A mostly newbie issue is what I call dictionary posts where a question is asked about a subject and then I see a post that does nothing but define the subject without coming anywhere near trying to actually answer the question. Do not do this, I will delete your post and assume you are a spammer and put you in moderation.

    6. There is no sense in dragging up posts that are months (or even years) old just to agree with something somebody else posted in time enough to actually help. These types of posts have no real purpose other than to bump up your post count.

    7. Do not throw out statements as fact without something to back them up. For example "blog comments do not work" or "82.5% of the time using network links will get you deindexed" etc etc. Tell us why you think that. Have you done some testing? Did somebody else you know test it? Did you read it in another forum? A blog somewhere? If it is just your opinion you should be clear to post it as such but even then giving a reason is a good idea.

    While it may be more work to post your supporting evidence if you do not I am going to grill you anyway like the jerk I am so you may as well post it in your first post and save us both some time and energy. There are way too many "facts" that are not actually facts thrown around seo/im forums. The next thing you know they get repeated and you have a bunch of newbies thinking it is the truth and screwing themselves over. In case you are wondering that is a bad thing.

     

    8. If you have a site that you own or are affiliated with do not post in the forum about this cool site you "found". If it is yours then say so. Make it EXTREMELY clear that it is your site. Never recommend a site that is yours while leaving that information out of your post.

    9. Last but not least....If you do not know something about a subject do not give any advice on it. (go back and read that again) Seriously guys do not steer people the wrong way if you do not have a clue about a subject. None of us know everything, what I do not know will fill a bunch of really large books. Again giving bad advice can cost somebody a lot of time and money so lets try not to do that.

    Thank You
    Richard




    #50523 2+ Hour Video Tutorial: How To Rank Any Website In Google

    Posted by MattW on 24 July 2012 - 08:22 PM

    Hey,

    I have just uploaded a new video tutorial called 'The Ultimate Guide To Tiered Link Building' on my blog.

    It teaches you everything you need to know about tiered link building.

    Part 1 - Theory

    What You Will Learn
    • Exactly what tiered link building is
    • The benefits of tiered link building
    • How to use it to rank sies easily
    • How to setup a multi tiered link building campaign
    http://www.youtube.com/watch?v=KyFsK8bu7g8

    Download the video here or read the full text transcript


    Part 2 - Preparation

    What You Will Learn
    • How to create a perfect tier 1 link profile
    • How to prepare for the campaign
    • How to spin content the right way
    http://www.youtube.com/watch?v=LKgdPbijf0w

    Download My Personal Targets, Merge Lists, Footprints & Videos


    Part 3 - Building Tier 1

    What You Will Learn
    • How to setup the entire Tier 1 campaign over my shoulder
    • Some of my advanced spinning techniques
    • Various personal tips and tricks you will love
    http://www.youtube.com/watch?v=wsoM8h1Wa0E

    Download My Image Spinning Template & Videos


    Part 4 - Building Tier 2 & Beyond

    What You Will Learn
    • How to export your tier 1 links and check them in bulk
    • How to generate all the content for Tier 2 and 3
    • How to use the generated content for amazing results
    • How to fully setup your tier 2 and 3 link profiles in 10 minutes
    http://www.youtube.com/watch?v=g36AUuF4AmQ

    Download the video here or read the full text transcript


    Part 5 - Indexation & Organization

    What You Will Learn
    • How to export & organize all of your links
    • How to get every link indexed including the character spun text
    • How to send search spiders through all of your tiers
    http://www.youtube.com/watch?v=DJhSkiIeV90

    Download My Auto Approve List, Guestbook Targets, Footprints & Videos

    Part 6 - Advanced Tactics

    What You Will Learn
    • How to build web 2.0 sites properly
    • Advanced tier 1 tactics
    • How to automate social signals
    • What to do if your not #1 yet
    http://www.youtube.com/watch?v=ZPHun51oDdw

    Download the video here or read the full text transcript


    Let me know if you have any questions


    #4895 Recently Tested List of Web 2.0 Properties

    Posted by _Richard on 13 December 2011 - 03:32 PM

    Here is a list of Web 2.0 sites that have been tested working within the last two weeks. Sorted by PR


    wordpress.com,pr9
    blogger.com,pr8
    tripod.com,pr8
    tumblr.com,pr8
    typepad.com,pr8
    livejournal.com,pr8
    weebly.com,pr8
    my.opera.com,pr8
    rediff.com,pr7
    wikidot.com,pr7
    webs.com,pr7
    webnode.com,pr7
    salon.com,pr7
    jimdo.com,pr7
    yola.com,pr7
    posterous.com,pr7
    squidoo.com,pr7
    multiply.com,pr7
    my.telegraph.co.uk,pr7
    angelfire.com,pr7
    officelive.com,pr7
    springnote.com,pr6
    webstarts.com,pr6
    moonfruit.com,pr6
    blog.co.uk,pr6
    wetpaint.com,pr6
    xanga.com,pr6
    webspawner.com,pr6
    soup.io,pr6
    ucoz.com,pr6
    travelblog.org,pr6
    gather.com,pr6
    journalspace.com,pr6
    blog.de,pr6
    onsugar.com,pr6
    quizilla.teennick.com,pr6
    fc2.com,pr6
    areavoices.com,pr6
    edublogs.org,pr6
    freeblog.hu,pr6
    blog.com,pr6
    freeflux.net,pr5
    freehostia.com,pr5
    zoomshare.com,pr5
    flixya.com,pr5
    hazblog.com,pr5
    hpage.com,pr5
    blog.com.es,pr5
    webgarden.com,pr5
    ohlog.com,pr5
    thoughts.com,pr5
    livelogcity.com,pr5
    snappages.com,pr5
    sosblogs.com,pr5
    visualsociety.com,pr5
    insanejournal.com,pr5
    alivenotdead.com,pr5
    350.com,pr5
    beep.com,pr5
    devhub.com,pr5
    blog.hr,pr5
    blinkweb.com,pr5
    ewebsite.com,pr5
    wallinside.com,pr4
    getjealous.com,pr4
    fotopages.com,pr4
    wikipages.com,pr4
    freeblogspot.org,pr4
    myblogsite.com,pr4
    flukiest.com,pr4
    bloggum.com,pr4
    blog.ca,pr4
    inube.com,pr4
    iseekblog.com,pr4
    hipero.com,pr4
    blurty.com,pr4
    bloghi.com,pr4
    mytripjournal.com,pr4
    blogreaction.com,pr4
    doomby.com,pr4
    blogge.rs,pr4
    mywapblog.com,pr4
    yousaytoo.com,pr4
    spi-blog.com,pr4
    2itb.com,pr4
    blogster.com,pr3
    weblogplaza.com,pr3
    spyuser.com,pr3
    bcz.com,pr3
    iblog.at,pr3
    honmag.com,pr3
    blogpico.com,pr2
    uwcblog.com,pr2
    evood.com,pr2
    
    



    #46951 Google all set to kill the SEO business.. at least for ecommerce sites and am...

    Posted by _Richard on 27 June 2012 - 02:23 PM

    i agree with that Terry. For a company of their size (and potential punching power) Microsoft are pretty poor. the xbox was a late attempt at 'trying to outdo the playstation' type thing, the same with Bing, just a poor attempt to copy what G had already done.

    Zuckerberg is the only man that is placed to undo these tossers, hopefully this is the beginning of the end for Google.

    On a side note, Google are upsetting too many powerful people like congressmen and senators and other politicians- no doubt proabably because they have a vested interest in seeing such a behemoth brought down. I dont know about legalities etc but if the US are even trying to control the internet somewhat, then surely they will try and affect Googles power too.

    i just cant see how a company that is in effect 'the net' can be allowed to only show what suits them, but what do i know?


    Well it took a lot of time and money but the xbox investment has paid off for MS

    In what universe is Google "the net"? They have about 65% of the search market but there are a huge amount of sites out there and a very large number of people who spend lots of time online and who spend little or no time using Google. I have multiple sites where the majority of my traffic comes from places other than Google. Is it more complicated and time consuming to do so? Yes it is but it is much better than having to cry ever time Google has a hiccup.

    Facebook is seriously one of the most unethical companies out there with a history of steamrolling the people who use their site. If you think that if they replace Google as the big dog in search things will be better you are you are going to be very disappointed.

    Same thing goes for the Govt, if you think getting the Govt involved in search and the internet is going to make things better for the seo crowd you are delusional. Look at some of the ways the US and EU have in mind for regulating and "improving" the internet. They make anything Google currently does seem extremely helpful by comparison.

    Google is a large corporation trying to make as much money as possible. That is what corporations do, that is what I do, and I imagine that is what most of us are trying to do. Instead of tweaking out on how to stop, change or get back at Google you really should be trying to figure out how to wean yourself away from Google and make the Google changes work for you so you can make more money.


    #32982 CASE STUDY: Negative SEO - Results

    Posted by Jammy on 18 April 2012 - 07:24 PM

    Pixelgrinder and I conducted a little experiment on whether negative seo was possible in the current climate - we felt it was important to know whether it was possible for a site to be negatively affected completely by outside influences. This experiment was not done with the knowledge or consent of TrafficPlanet.com owners/admin/moderators.

    We carried out a massive scrapebox blast on two sites to ensure an accurate result. The two sites we chose and the reasons we chose them are as follows:

    seofaststart.com (Dan Thies)

    1. He has received a direct response from Matt Cutts on Twitter, so if we were able to affect his site he is more likely than most to get the ear of the right person and show google what can be done (https://twitter.com/#!/danthies/statuses/180389475497676801)

    2. A self proclaimed "seo guru" (Hi, I'm Dan Thies. Although I'm best known as the "keyword guru," I've been practicing, studying and teaching advanced search engine marketing strategy and tactics for several years http://www.seoresearchlabs.com/) - it should be harder than most to affect the site of an "seo guru".

    3. If it works, he should be smart enough to profit from all of the publicity he would get out of it.

    4. He already has several domains 301d to seofaststart.com without penalty (not a white hat tactic) - we were wondering if he had been 'protected' in some way.

    5. He is a suck-up-brown-noser, smugly bad mouthing everyone and crowing that "many pants are being pooped and it's long overdue" - we don't like him.

    negativeseo.me

    1. They are selling services for negative seo under the tagline "destroy your competitors".

    Rankings Before (22nd March):

    seofaststart.com
    dan thies - number 1
    seo - number 11
    seo service - number 34
    seo book - number 3

    negativeseo.me
    negative seo - number 2
    destroy your competitiors - number 1

    Timeline:

    15th March - Dan Thies posts smug tweets to Matt Cutts and pisses off the entire internet.

    18th March - seofaststart.com - blog posts started - anchor text "seo" "seo service" and "seo book"

    22th March - seofaststart.com - 1 million scrapebox blast started - 100% anchor text "Dan Thies"

    24th March - negativeseo.com - 1 million scrapebox blast started - 100% anchor text "destroy your competitors"

    26th March - Dan Thies posts in Twitter that he has received an unnatural links message.

    Note: 18th March - seofaststart blog posts started. This was NOT US. We had previously decided that it would be risky to 'out' the blogs that links were getting placed on and agreed not to include blog posts in our experiment. We don't know who did this, how many links they built or what network/s they used. We discovered these links in ahrefs and have estimated that about 5000 links where built, probably with ALN between the 18th-23rd March.

    Ranking After (18th April) note rankings are still jumping a little:

    seofaststart.com
    dan thies - number 1 (still number 1)
    seo - not in top 1000 (down from number 11)
    seo service - not in top 1000 (down from number 34)
    seo book - number 34 (down from number 3)

    negativeseo.me
    negative seo - number 6 (down from number 2)
    destroy your competitiors - number 13 (down from number 1)

    Other stuff of interest right now:

    ahrefs seofaststart.com (notice how few of our 1 million scapebox links have shown up!)
    https://ahrefs.com/site-explorer/backlinks/subdomains/www.seofaststart.com

    ahrefs negativeseo.me (notice how few of our 1 million scrapebox links have shown up!)
    https://ahrefs.com/site-explorer/backlinks/subdomains/www.negativeseo.me

    Dan Thies begging on google groups
    https://groups.google.com/a/googleproductforums.com/forum/#!category-topic/webmasters/chit-chat/Azfly-iRtLs


    Our personal message to Matt Cutts/Google:

    Negative SEO is possible. Sort it out!

    Our personal message to Dan Thies:

    Next time you want to smugly throw your holier than thou 2 cents into the ring, think before you speak. Every backlink to your site was analyzed before starting this. Don't think those 301d domains hide what you are doing because they don't - you are the same as the rest of us - your methods for link bait are, in fact, worse than some of the 'spammers' you so often refer to. Now your pants are being pooped and it's long overdue :P


    ..... thanks! B)


    #38693 Why I Don't Laugh at Matt Cutts Anymore

    Posted by brandonbaker on 09 May 2012 - 04:53 AM

    There are some things that you'll only learn after working at something every single day, year after year. Some lessons just take time, and you have to put in your man-hours for the lessons to really sink in.

    I'm not here to tell anyone about this new secret technique to recover from Panda. Nor will I share with you any newly discovered backlinking tactic that somehow is still working after the recent algo update(s). Nor will this post be about what kinds of links work best, or anything like that.

    The biggest game-changer for me after this latest Penguin update was a change in mindset. Ever since I started doing SEO several years ago, I've been on this never-ending hunt after the secrets to this elusive algorithm that SEO is built around. Little by little I began to realize that the Google algorithm basically boiled down to this:

    High PR links + anchor text = ranking.

    That was basically all that there was to it. Remember that formula, and you'll rank.

    And I did. For a very, very long time.

    Blog comments and forum profile links were "in" and the PageRank that flowed from these pages were like magic. 5000 OBLs? No problem. Just get a few thousand of those and they'll all add up to something in the end. Besides, your forum profiles with OBL = 1 would balance all that out.

    Well, and they did. For a while. Until the magic was gone, blog spam and forum spam just stopped working as well as they used to. Oh, they worked. Sorta. But it just wasn't enough anymore.

    Terry Kyle ushered in the new era--homepage backlinks.

    Slap 100 links on the homepages of a few PR6 domains and watch your rankings soar. There was a time when you could check all the URLs on Terry's homepages and see that 75%+ of them were ranking Top 3 in Google for their keywords. Sick, sick rankings.

    And this lasted for a good while, but of course this, too, had its complications. OBLs suddenly started to matter, and sites on the extreme end of the spam spectrum were even getting de-indexed.

    So, alright, just reduce OBLs and continue on as usual.

    Social bookmarking was in its prime and the anchor diversity these provided gave my sites sick movement up the rankings, nearly every time.

    ALN was in its glory days and at times all you needed was ALN + high PR links and ranking was all but guaranteed. This phase lasted for months and months. BMR was in its heyday and all was well with the world.

    Until things got more complicated. Again. ALN tanked, as did BMR. Social bookmarking suddenly seemed to stop working as effectively as it used to. Anchor diversity became much harder to come by.

    So back to the drawing board again. But not before Penguin came. And this, for me, was the last straw.

    I've spent the last 3 years constantly aiming at a moving target.

    These past few weeks have completely changed my mindset about SEO. I've begun to realize a few things:

    1) You will never understand the Google algorithm any better than you understand it today. You will continue to learn more about it, but you will also continue to be proven wrong at exactly the same rate due to the constant flux in the algorithm.

    2) Real SEO doesn't consist of discovering new loopholes in the Google algorithm, only to have these loopholes patched up, after which you find yet more loopholes, only to have those, too, patched up all over again. And repeat. I used to think this is what SEO was, but I am realizing I was wrong.

    3) Effective SEO doesn't require you to understand the inner workings of the Google algorithm. To some degree, of course it is valuable to understand the basics of how Google's algorithm works. High authority links from a wide variety of non-spammed domains and targeted on-page SEO will lead to rankings. That's essentially as deep as you need to understand the algorithm.

    4) Links on pages that would fail a human review are bound to be devalued, deindexed, or destroyed by widespread abuse. Think about it: there is nothing inherently spammy about blog commenting, forum profiles, or social bookmarks. These are all inherently white hat link building techniques. It's the incessant abuse that these methods receive that have caused them to be devalued.

    RULE OF THUMB: If the outbound links on a domain are open for abuse from other SEOs, it's probably not a great long-term investment to build links on that domain.


    5) Before you start a new business venture, ask yourself: Who will be in control of my biggest asset: me, or a third-party? If your biggest asset is your Google ranking, your business is doomed to failure right from the start. Very, very few sites stay within the top 3 of Google for competitive phrases for very long. If your biggest asset is your readership, your email list, or your word-of-mouth traffic, your business is much more equipped to handle inevitable changes in your Google ranking over the course of 3-5 years.

    When I first started IM, I always laughed at Matt Cutts. Here was a guy telling us that "build it and they will come" was a sound SEO strategy. Today, I'm not laughing anymore.

    For the record, he was only half right. While I still don't think that "build quality content" is a realistic SEO strategy (nor will it ever will be), I do think that quality material/service is your only hope of being able to evolve and wean yourself off of Google rankings as a primary income source, which should be an end goal for any legitimate business.

    Gaming the Google algorithm to some extent will always be a necessary part of SEO, but the past weeks and months have taught me that it will never be sufficiently gamed to the extent that is required to sustain a real internet business.

    Build a website and a business model that you're proud of. Google will probably still torch it eventually, but if you've played your cards right, by that time it won't even matter.


    #40636 Panda/Penguin: Let's Recap On The Big SEO Do's & Don'ts Now

    Posted by TerryKyle on 20 May 2012 - 11:32 AM

    OK, so now that the dust has settled a little, let's take a look at how to address the cataclysmic Panda/Penguin changes in Google so far in 2012.

    At the outset, let me make it clear that there will always be exceptions in SEO (and life) and that does not invalidate generally consistent trends - something that we need in SEO: general patterns of consistency NOT 100% foolproof blueprints (there are always variations in Google).

    In fact, quite different SEO strategies can achieve similar outcomes so this thread is not an invitation for SEO fundamentalists to fly into a rage about someone else's opinion here or these guidelines - though mature debate is always welcome.

    Also, the following recommendations are based on observations with my own site portfolio, those in my mastermind group and the thoughts of those that I respect in SEO.

    What DOESN'T work anymore (or is much riskier, reverses past SEO best practice)

    OFFPAGE

    - Insufficient Anchor Text variation: mix it up as much as possible, even 20% maximum for target keywords, plenty of ‘click here’s, raw URL link, ‘this website’ type links – this is one of the biggest changes (read http://trafficplanet.com/topic/2798-anchor-text-suggestions-for-those-still-scratching-their-heads/)

    - Lack of backlink type diversity (e.g. ALN/BMR only), forum profile backlinks; xRumer runs (unless at Tier 2/3), blog comments on pages with hundreds of spam comments

    - Lack of relevant content on the page where the backlink exists (contradicts past practice)

    - Paid PR links do still work BUT don't use them as a sole linkbuilding strategy (of course)

    ONPAGE

    - Deliberate on-page optimization: Titles, H1 tags, image Alt Text, WP Category, WP tags - should look as naturally written as possible)

    - Keyword Density – basically your site shouldn’t look SEOd (opposite of best practice from past)

    - lack of onpage engagement elements (more on that below)

    - EMDs: hello Google red flag!

    What does work in this new era?

    - Observing the above ‘don’t’ principles

    - Crucially, Google may be replacing the Anchor Text relevancy signal with page/site backlink topic – that’s big!

    - Using Aged domains with PR as a repurposed site base still works great (I can still normally get Page 1 rankings within a week with these)

    - Adding high PR page backlinks to that aged domain (must have PR) – on relevant topic

    - Building many different element types on the page e.g. video, images, social media buttons, moderated comments, odiogo audio reader, (relevant) calculator/s, PDF downloads etc - try to increase visitor engagement

    - Highly diverse backlink profile: wikis, Web 2.0, forum posts (not profiles!), satellite/pumper network/s, press release campaigns, pages where some relevant text surrounds backlink (NOT multiple topics on backlink pages)

    - Buying domains that are already/still ranking on Domain Espionage

    - Spun content is OK IF carefully done manually (for backlinks targets, not Money Sites obviously)

    - Healthy mix of nofollow and dofollow links (recommended not thoroughly tested)

    RECOVERY?

    In terms of recovery from a nasty Penguin-shaped slap, pay close attention to upgrading your onpage elements as per the above recommendations, build some high quality new links (e.g. high PR page backlinks on pages with relevant content) with HIGHLY varied Anchors (no Money keywords at all).

    When rebuilt, get the site recrawled with this free service:

    http://www.imtalk.org/cmps_index.php?pageid=IMT-Website-Submitter

    If that fails (and any turnaround WON'T be immediate), I have some other measures not discussed elsewhere but I won't publish them here on an open public forum. If you want to know about those and your name isn't Matt Cutts, PM me here on TP.

    You should also read these articles on the topic:

    http://www.seomoz.org/blog/how-to-survive-googles-unnatural-links-warnings-avoid-overoptimisation

    http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463

    http://searchenginewatch.com/article/2172839/Google-Penguin-Update-Impact-of-Anchor-Text-Diversity-Link-Relevancy


    Joe Finn also has a pretty good WSO on Panda/Penguin recovery here (skip straight to the mindmaps):

    http://www.warriorforum.com/warrior-special-offers-forum/601116-ouch-penguin-slapped-you-get-powerful-secrets-make-google-love-your-sites-again-its-easy.html


    #40022 Anchor Text Suggestions For Those Still Scratching Their Heads

    Posted by Falian on 17 May 2012 - 01:54 AM

    Overall this is an awesome post dude, just want to nitpick something:

    1. Building click here, widgets.com, my website anchors probably aren't going to help people coming out of the penalty faster. So as long as you are building links you probably should go for a variation of your keyword like blue widgets, red widgets, green widgets, buy widgets. That way when the penalty is released on the next Penguin filter update your site ranks for your main keyword and several others.


    In my webinar on natural anchor text diversity, I drive home the point that SEO's should build anchor text that is as natural looking as possible. You want your profile to look as close to a natural site, because then your risk of a penalty is considerably lower.

    Penguin 1.0 penalized website's with unnaturally high exact match anchor text. Future penguin updates will continue to penalize site's with unnatural off-site optimization. If you look at websites with a natural backlink portfolio, you will see a ton of generic and unanchored backlinks. Once again, I recommend mimicking what we see naturally occur on the internet.. This is a fairly accurate breakdown of what natural anchor text looks like:


    Exact Matches: 33.53%
    Partial Matches: 12.89%
    Generic : 20.25%
    URL Matches : 33.31%

    This data was obtained by looking around 100 top sites on the net, full data is here: https://docs.google.com/spreadsheet/ccc?key=0Ajy-T_bQFud5dFYycl9NZnk0cV8tZnlEanhFVFhNM3c#gid=0

    I go over this data and explain the study in my webinar:



    #71770 10 tips on buying expired domains

    Posted by Nikita on 13 February 2013 - 01:21 PM

    At DomCop, we have had a lot of users ask us how they should go about buying expired domains. There are a lot of lemons out there with impossible page ranks and a lot of people have been burnt buying expensive domains with high page ranks – only to see the page ranks crash at the next update.

     

    This article is going to try and answer the following questions

    1. How do I evaluate an expired domain? What price should I pay?
    2. How do I know whether an expired domain is a scam?
    3. How do I know that the page rank (or any other metric) is not going to drop after I purchase the domain?
    4. What metrics should I be looking at?

    When evaluating an expired domain you need to look at various metrics. Most of these metrics can be manipulated – so you have to be careful in your research. The ideal process of domain evaluation is to check multiple metrics since it’s harder (but not impossible) to manipulate all the metrics together. Let’s go through these metrics one by one.

     

    Domain Age


    Search engines prefer older domains since older domains are more trustworthy. If the expired domain has not been dropped, it could retain its page rank and age. The domain age can be found from the WhoIs details for that domain. This is the date on which the domain was first registered. But this is not necessarily the date that the search engines use. If a domain has been registered – but a website does not yet exist at the domain, then the search engines may not take the registered date as the birthdate of the domain. In this case they would consider the date when the website was first crawled. You can estimate this date from a different source – The WayBack Machine. Wayback Machine is an internet archive dating back to 1996. You can use it to see different versions of a website since the time it was first crawled. It is best to use this date to decide the age of the domain (if it has not been dropped)

     

    DomCop Tip#1: Look for domains that are a few years older, since it generally takes a while to amass enough page rank, but don’t fret if the domain is not decades old.

     

    Page Rank (PR)


    Page Rank is the default metric most SEOs use to judge the value of a domain. This is the number given by the Google toolbar for any website and it ranges from 0 to 10. The scale is logarithmic – which means that a PR 3 is ten times better than a PR 2, a PR 4 is 10 times better than a PR 3 – and so on. What most people do not know is that the PR that is shown on the toolbar is not the PR that Google uses internally. Also, internally the page rank is being continuously calculated and used to rank websites on the search results. However, Google only pushes out this data to the toolbar every few months. Sometimes this data is old – so a domain could have had a page rank 6 six months ago – which now may have dropped – but the toolbar still shows the old PR 6.

     

    How the PR can be faked – The first method of faking a domain’s PR is to forward the domain to a website with high PR (say facebook.com). The next time Google crawls the domain – it will save Facebook’s PR as the PR of this domain and the toolbar will show the new high PR. This is easy to figure out – one can do so by simply typing info:domainname into Google’s search box. If the domain has been forwarded to another domain, that domain will show up.

     

    Be careful to note the exact domain name that shows up in the result. Sometimes scammers will buy domains with a very similar spelling to a domain with PR and forward to it. At DomCop we automatically check this for you. Domains with fake PR are highlighted in red so that you can beware of them.


    The second method to fake PR is to actually cause a temporary rise in the PR of a domain by linking to that domain from many high PR sites. What the scammer does is once the PR of the domain has risen due to the links, he will put it up for sale. Once the domain is sold and he has been paid, he will simply remove the links and the domain PR will drop. Since Google updates the toolbar PR once every 3-6 months, it may be a while before you know that you were sold a lemon.


    DomCop Tip#2: Be wary of expired domains with PR greater than 6. You may see unknown domain names with PR 8, 9 or even 10. These are most likely scams.

     

    SEOmoz Metrics


    SEOmoz is a Seattle based SEO Software Company that provides metrics similar to page rank as well as details on back links. The various metrics to look at for evaluating expired domains are –

    1. Domain Authority (DA) is a metric between 0 and 100 that predicts how well a website will perform in SERPs. DA can be used to compare one domain against another. It is calculated by combining SEOmoz’s link metrics into a single logarithmic scaled score. SEOmoz uses machine learning to model how well the website will rank in Google’s SERPs. As their model will change with the changes in Google’s algorithm, the DA of a website will fluctuate over time. Due to this, it is best to use DA to compare two domains as opposed to using it to measure the value of a domain.
    2. Page Authority (PA) is a metric that denotes the chance of a specific page to rank in the SERPs. This is similar to the DA for the domain – however it is a metric for the home page of the website. In an ideal situation these two values should be very similar to each other.
    3. MozRank (MA) is a metric between 0 and 10 that denotes how good the back links are to a page. A domain with a large number of good quality links to its homepage would have a higher MozRank .
    4. Back Links data – SEOmoz also provides data on the back links to a domain – you can see the total back links to a domain as well as the total back links that pass juice to a domain.

    SEOmoz tries to update its index every 4 weeks. This is much better than the page rank updates. As you start evaluating domains you will find that some domains with high PR have a very low DA and vice versa. In these scenarios it is best to research further to know why this discrepancy exists. It is possible that SEOmoz does not have the domain in its index or it’s a scam domain. For further research on the back links of any domain you can check out Open Site Explorer

     

    DomCop Tip#3: Look for domains with DA greater than 30. Good domains tend to have at least that much.

     

    Majestic SEO Metrics


    Majestic SEO is an England based SEO software company that has created the largest commercial Link Intelligence database. They crawl a billion URLs every day. They provide a few useful metrics to evaluate expired domains. They maintain two indexes – a historic index and a fresh index. While the historic index is updated once a month, the fresh index is updated daily. Check out Majestic Seo

    1. Citation Flow is a metric between 0 and 100 that predicts the value of the domain based on the back links to it. This could be used to compare the back link data between different domains. This would be similar to page rank and SEOmoz domain authority.
    2. Trust Flow is a metric between 0 and 100 that measures the trustworthiness of the domain based on which websites link to the domain. If the links come from trustworthy sites then this number goes up – deeming this domain as trustworthy.
    3. Back Links data – Majestic SEO provides back link data – total back links, total back links from unique IPs, total back links from unique subnets and total back links from EDU and GOV domains.

    DomCop Tip#4: Keep an eye out for domains with back links from EDU and GOV domains. Google is mighty partial to links from them.

     

    SEMrush Metrics


    SEMrush provides SERP data for domains. This data essentially tells you if the domain currently ranks for any keywords and is a good estimator of the traffic you can expect from it.

    1. Keywords – The number of keywords that the domain ranks for.
    2. Monthly Organic Traffic – The estimated amount of monthly traffic you would get by default on this domain.
    3. Cost of traffic – The estimated cost of purchasing the same traffic that the domain gets now. This is a good number to look at when you are evaluating paying for the domain.

    Keywords with high CPC and search volume would increase the cost of traffic.SEMrush also provides a list of all keywords that the domain ranks for, along with current search position, CPC, volume, competition and the domain URL that ranks. Not many expired domains will have SEMrush data since the domains are most likely not being used and the traffic will have fallen off. This metric is not a must have. Check out SEMrush

     

    DomCop Tip#5: The cost of traffic definitely helps justify the value of the domain. However, run a few keyword queries on Google to check up if the data is old or if Google has changed its algorithm since the time the data was captured.

     

    Alexa Metrics


    Alexa (an amazon.com subsidiary) maintains ranking data on all the websites in the world. The ranking algorithm is based on the total amount of traffic over three months from users that have the Alexa toolbar installed. They take data from a sample population and build the rankings off that. The rankings are not accurate enough as the sample population is biased (data is taken only from those with the toolbar installed). Also they can be easily manipulated by increasing the number of visits to a domain after installing the toolbar. However, the metrics can be used as a secondary set of metrics to check up on the other metrics.

    1. Alexa Rank is the rank of the website from 30 million websites in the world. The lower the rank the better. Ranks below 100,000 are supposedly very good.
    2. Top Alexa Rank is the highest alexa rank that the website has reached.
    3. Rank Delta is the difference between the previous rank and the current one. This measure helps determine whether the traffic has been increasing or decreasing over the last 3 months.
    4. Alexa provides Country specific rank. If a domain ranks high in a specific country, this is mentioned. This is useful when you are targeting traffic from a specific country.
    5. Related Sites – Alexa provides a list of related and competing sites. This is a useful list of sites to have to determine the industry of the domain.

    DomCop Tip#6: Do not take the ranking and traffic seriously. The ranking is a nice number to have, but not something to solely base your purchase price on.

     

    Back Link Data


    Back links determine the page rank of the domain and therefore checking the back links to a domain is paramount in determining its true value. However mere back link counts are not enough. Many domains will have loads of back links which will disappear soon after you purchase them. The trick is to find out which back links look like they will stay once the domain has been purchased.

     

    You can check the back links from Google, SEOmoz and Majestic SEO. Google would obviously be our first choice. However, Google does not show very accurate data on the back links. Sometimes it may show no links at all. Therefore although you should give the links you find through the Google link operator as higher priority, you should also check the back links from SEOmoz or Majestic SEO.

     

    To see the value of the back link you need to check on the following:

    1. Does the link really exist? You need to visit the webpage that links to the domain and view the html source code (Right click -> View Source/View Page Source). Search for the link in the html code. If you are unable to find the html link or the link is a JavaScript link, then you should ignore this link and the rest of the steps.
    2. Follow v/s No Follow – We need to check if the link allows the page rank juice to pass through to the domain. If the link has a rel=”nofollow” attribute, then this will not contribute to the page rank of the domain. It is still good to have the link – but this link should not be considered in the page rank calculation ahead.
    3. Contextual Link – Is the link surrounded by many links or by text? If the link is surrounded by a lot of other links (like a blog roll) then it’s possible that entire set of links have been posted there in order to simply increase the page ranks of the various domains. If the link is surrounded by text and is part of an article then the chances are that this link is genuine – which means the chances are that it will still exist six months after you have purchased the domain.
    4. Page Rank – Check the page rank of the page with the link on it.
    5. OutBound Links (OBL) - Check the total number of OBL on the page. A very large OBL would mean that the PR juice that would flow would be a very small fraction of the domain PR. Additionally, search engines categorize pages with 100 or more OBL as back link farms.
    6. Website Category – Check whether the website seems in the same category as the domain. If the domain seems like a blog about computers and the link is from a page about golf, this link may not be valuable.

    If the domain has a high page rank and you believe there are not many valid links which would give it such a high page rank, then the domain may be a scam.

     

    DomCop Tip#7: This step is the most intensive step of the lot. Therefore, keep it as the last step after you have filtered the list based on other metrics.

     

    DMOZ Directory


    It was thought that Google would give special weightage to websites that were linked from the DMOZ Directory. However, they have stated that they only give weightage for the page rank from DMOZ and it is to be considered the same as any other high page rank website.

     

    DomCop Tip#8: Don’t filter an expired domain out if it does not have a DMOZ link. It does not hurt though, if it does.

     

    Domain industry/sector


    Most often people buy expired domains for a specific industry or sector. It is therefore useful to know what kind of website existed on the domain before you purchase it. It could be a site that does not fit into the category or industry that you want. The best way to check this is to go to the WayBack Machine http://wayback.archive.org/ and check the different versions of the domain since 1996. At DomCop we already get the data from WayBack Machine – so you can see the last crawled site data on our website itself.

     

    DomCop Tip#9: Google gives contextual links more weightage. If you are buying an expired domain for linking to your money site, then definitely look for a domain from the same sector/industry

     

    Social Stats


    We do not know how much social sharing affects SEO and domain rankings. However, if a domain has been shared across multiple networks it might be a sign that this was a website that was functioning and was shut down or just died. The important social networks for sharing are Facebook, Twitter, Reditt, Linked In, Digg, Delicious, Stumble Upon, Pinterest and Google +1. Don’t get carried away by a domain that has a very large social count number as these are extremely easy to fake.

     

    DomCop Tip#10: Not all social networks are important. If your website is image heavy then Pinterest shares would be beneficial, if its business oriented then LinkedIn and so on.

     

    Link to original article

     

     




    #28893 Take A Deep Breath Everyone

    Posted by Initial Effort on 27 March 2012 - 08:08 PM

    OK...everyone needs to take a chill pill and start approaching this more analytically rather than in a frenzied manor.

    1. Deindexed HPBL Penalty - Seems to be a 30 day thing and sometimes only affects 1 keyword

    2. Deindexed Blog Posts - Not a penalty - seems to just drop your rankings but recoverable.

    ---

    Get links from different places. You can still use HPBL and Blog Networks. You just need to do your research on the networks that you are investing in. If 80 OBL sounds good to you because it is $19.00 then you know the risk. But do expect the less expensive 10 to 20 OBL networks to be more expensive, especially with varying OBL and sites they link out to.

    The are many next steps of evolution which include 1 OBL pumpers, all unique content HPBLs and actual real looking HPBLs Networks.

    Deindexed Blog Posts don't seem to have any impact on your website negatively or positively so you really don't need to run around asking to have your links removed. So far Google isn't dishing out penalties for this. It's just a matter of waiting for your rank to bottom out and then to resume link building from there.

    Now obviously some people are getting the Google Love Letter, personally I think it is a scare tactic, but I've been watching lots of rankings. Most of the time they drop your ranking temporarily, but if it stays down there is usually something larger wrong with your website. Most of the time it is not the backlinks but your onpage SEO. I just did a site audit today and found about 800 pages of junk content the site owner wasn't aware of.

    So we built links, website's rankings decrease, on the surface the cause is the links. No, it is Google revisiting the website after the links and going, holy crap, we don't want to rank this site with all of these crappy pages.

    ---

    So the dust will settle. If your website has been slapped, don't hit the panic button yet. Just like when forum profile backlinks stopped working as well, it seemed like the sky was falling, but an eventual solution to the problem surfaced. There will always be a way to game Google, it's just when there is a high volume of people easily gaming the system at a low cost then Google takes notice. When links are expensive, hard to get and not many people are doing it, Google really doesn't care.


    #92155 Tumblr is one MEAN link building machine if you use it right...

    Posted by Jay Wessman on 07 February 2014 - 03:09 PM

    It seems like a lot of people don't really talk about or acknowledge Tumblr but it's actually AWESOME for SEO.

     

    For every niche site that I own I build up a Tumblr alongside it just because it's that damn powerful... so today I thought I'd share a guide that I put together about exactly how I'm doing this.

     

    This guide will show you:

    • How to easily build up tumblr accounts with THOUSANDS of extremely targetted and niche related followers.
    • How to use Tumblr to get TONNES of backlinks to EVERY page of your site.
    • How to use Tumblr to drive thousands of free visitors to your sites.
    • How to use Tumblr to drive views and subscribers to your YouTube channels.

    So check it out the video below to see how I do it!

     




    #54187 Free Rank Tracker (From the SGW guys)

    Posted by Grindstone on 21 August 2012 - 08:24 PM

    http://rankcheckerace.com/signup


    Is currently free and going to stay free. Well, it'll cost you an email address so we can send you updates down the road but that's pretty much free.

    Ranks get updated from instantly to hourly, depending on current server loads. Won't disclose capacity but it's high.

    Posted Image

    Supported Search Engines:

    Google.com
    Google.co.uk
    Bing
    Google.de
    Google.fr
    Google.ca
    Google.se
    Google.co.il
    Google.co.nz
    Google.com.au
    Google.es
    Google.it
    Google.pt
    Google.be
    Google.at
    Google.com.br
    Google.com.ar
    Google.nl
    Google.com.tr

    Let us know if there's anything you'd like to see added.


    #81936 My 10,000 TP Member Celebration Post!

    Posted by TerryKyle on 17 July 2013 - 07:22 PM

    Wow! 10,000 members hit today on Traffic Planet and in under 2 years from birth. Very cool and a huge thanks to all of our loyal lurkers, members and advertisers.
     
    And, a MASSIVE amount of credit goes to Richard's tireless efforts in keeping TP on track - kudos brother!
     
    However, thanks also goes to you - the member reading this - for your engagement with our relatively small but growing SEO/IM community.
     
    As one way of giving back, here are my current thoughts on SEO & IM that may help you in your journey towards online superstardom in some way.
     
    The Kyle Manifesto:

    In my view, being a true SEO Entrepreneur is NOT about being the 'most right' SEO or always having all the answers about this SEO issue or that SEO problem. There's quite a lot of ego and vanity out there in SEO.
     
    However, SEO and IM for me is all about RESULTS, within ethical boundaries (i.e. I don't screw around with or advocate neg SEO).
     
    Being an SEO Entrepreneur is about being a continuous student of SEO that constantly TESTS, TESTS, TESTS - basically testing the sh*t out of everything.
     

    Personally I believe that tenacity, humility, creativity, curiosity, ambition and humor are the optimal traits in business (and life, probably). And that goes for my approach to SEO as well.
     
    I don't have the time or energy to engage in pointless ego-driven arguments online over various points in SEO - I just report the results that I've been getting and how.
     
    Everyone in SEO has a different approach. If their approach works for them, that's great.
     
    Furthermore, given that virtually every business in the world with an online presence wants higher Google rankings, the market demand for SEO Entrepreneurs is practically 'unsaturatable'.
     
    So, every SEOer in the world has their own philosophy - hopefully based on actual TESTING - and here is mine:
     

    mindset.jpg

     
     
    Ironically, you shouldn't be overly concerned with the rankings for your main company website or any particular website (even though I work a lot to consistently achieve precisely that).
     
    Huh?
     
    No, what you should really care about is the CONSISTENT FLOW OF TARGETED TRAFFIC to your converting pages (wherever they may be) e.g.
     

    traff1.png

     

    http://www.shoemoney.com/2013/02/07/how-ray-lewis-made-deer-antler-spray-lucky

     
    From that post:
     
    It reminds me of when I started my mobile ringtone website. I did it because it was fun. Then one day it appeared on digg.com and went from 1,000 visitors a day to 150,000 and remained a consistent 75-100k unique visitors a day for years. This is where you see my famous 134,000.00 adsense check from. That site made next to nothing for years.
     
    - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 
     
    That's why I love a Page 1 Domination Strategy and why you should be spreading your SEO vulnerability around (every webpage online is vulnerable to a certain degree, even the BBC had an unnatural link warning and read what happened to former AdSense darling, Tim from Ask The Builder here).
     
    Any site or page can become collateral damage in Google's endless war against SEOs - even completely white hat sites get hammered hard sometimes.
     
    The trick is to NOT get too attached to one beloved website (easier said than done sometimes) and be more mercenary about your traffic vehicles - particularly those relying on Google Organic results.
     
    Instead, as I said above, spread the risk and if your Money Site is irretrievably penalised, start a new site ASAP.
     
    So here are my current golden SEO rules (mindset and practical) - some/all of which may be useful to you:
     
    1. My loyalty is to commercial success (within ethical boundaries), NOT any one particular website, product or service that I have made.
     
    Sometimes a website, product or service just can't be saved.
     
    The less emotional we are about it the better and judging the balance between tenacity and acceptance of failure is crucial.
     
    In a way, business is a process of trial and error and one of the great things about online business (and SEO) is the relatively low startup cost compared to real world 'bricks and mortar' business.
     
    Completely forget about the concept of 'failure' (but DO ruthlessly minimize your financial exposure where possible) - it's just wasted emotional energy.
     
    TIME FOR A FUN FACT: The largest and arguably most vicious land predators in the world, polar bears, supposedly fail 8-9 times out of 10 when trying to ambush a seal coming up for air through the ice BUT the 1-2 times out of 10 that they succeed is enough to survive. Polar bears don't sit around depressed over their 80-90% failure rate and your failures (think of them as experiments) shouldn't concern you either unless you don't learn from them.
     
    2. With my SEO, I want to see how FEW backlinks I need to build in order to rank highly.
     
    Usually it's under 200 backlinks and often under 100 backlinks (press release and ongoing ranking maintenance links excluded). I just don't see the point in mass linkbuilding if it isn't required. Supervising linkbuilding (let alone doing it) is one of the world's most tedious tasks.
     
    3. When I first got into IM, I was sure that online success was the result of:
     

    Traffic

     
    but then I discovered that actual sales conversions could be pretty important too:
     

    Traffic + Conversions

     
    though the Traffic had to very targeted to an exact audience online:
     

    Targeted Traffic + Conversions

     
    and serious Conversions success required testing and optimization:
     

    Targeted Traffic + Optimized Conversions

     
    however, I would also need to manage the whole thing in order to make it sustainable:
     

    Targeted Traffic + Optimized Conversions + Management Systems

     
    and what would make selling much easier would be having recognized leadership/authority in a niche or sub-niche:
     

    Targeted Traffic + Optimized Conversions + Management Systems
    + Niche Authority/Leadership

     
    but, what would be the good of that niche authority, traffic and conversions without a substantial portfolio of products and service to promote:
     

    Targeted Traffic + Optimized Conversions + Management Systems
    + Niche Authority/Leadership + Product Portfolio/Funnel

     
    If your online business is failing right now (or not meeting your expectations), it's probably because you have serious issues in one or more those areas. But if you can get those elements flowing together, the results can be stellar.
     
    4. I have no allegiance to any particular kind of backlink - only what works (short of anything malicious like hacking other peoples' sites and embedding links there - that's not on). 
     
    5. As implied in Point 1, some websites' rankings simply can't be resurrected.
     
    There may be issues in Google's comprehensive record/analysis of a site (which we can't see) that means it ain't ever coming back. But that's OK because you should be able to get Page 1 rankings for a new site in 3-4 weeks.
     
    Even less time will be needed if you use an Authority Parasite Strategy (e.g. an inner page on an existing, trusted site like a forum, Udemy, PRWeb press release etc.
     
    VITAL: Remember, your loyalty is to your success and NOT to one particular website, product or service. Be dispassionate and focus on consistent effort towards your commercial goals.
     
    6. When a site with traffic isn't performing, keep trying different things and don't give up on it.
     
    Check here and here for ideas to try.
     
    7. Focus on building Authority Sites, not tons of low-quality Sniper type sites.
     
    The fewer the number of sites you are building, the higher the likelihood of success IF you have chosen the niche well and are seriously committed to it.

     

    Above all, be a SPECIALIST with valued and valuable knowledge on a specific topic or sub-topic, and NOT a GENERALIST who has very little of value to offer. As said elsewhere, go an inch wide and a mile deep into your business subject matter, not a mile wide and an inch deep as most (failing) people do.

     

     
    8. Make your business suit your personality and desired lifestyle, not the other way around:
     
    We have all done this and it contradicts the point of entrepreneurship (which I believe is to have greater freedom in your life and more control over how and where your time is spent).
     
    When embarking on a new online business project, make sure that the specific niche suits your natural personality (e.g. helping people, solving puzzles, being a social connector between people) and interests (check what you read, watch and enjoy for fun - most niches can be monetized).
     
    Doing so will make it MUCH easier to persevere beyond the honeymoon phase of a new project.
     
    A site that doesn't fit you will feel like this:
     

     
    Also, when it comes to your time expenditure and time management, try to find some balance with other non-online activities (e.g. I try to switch off on weekends and do a lot of mountain walks in the stunning scenery of Bulgaria's mountains - no emails up there!) while still being committed to your goals.
     
    Bulgarian mountain scenery where I walk a lot on weekends (couldn't be more offline):
     

    vitosha1.jpg

     
    9. Consistency is everything:
     
    Great businesses deliver consistent results, day-in, day-out, but to reach that point takes real W-O-R-K. Forget about 'passive income' BS. Serious rewards require serious effort.
     
    Testing traffic, optimizing conversions, fine tuning Autoresponder campaigns and constantly campaigning/promoting your work takes effort.
     
    But that's the ideal model to work towards in order to build a real digital asset that consistently produces reliable income and has real value.
     
    In all your Analytics checking, experiments and tests, it's CONSISTENCY that you're aiming for, not one-off wins necessarily. 
     

    numbers1.jpg

     
    10. Know your numbers: this separates the amateurs from the professionals in business. For example, ask yourself these questions about your online business:
     
    How much did you spend on outsourcing last week/month/year?
    Who are your 10 biggest spending customers and how much did they spend - on average - last week/month/year?
    What percentage of your overall income comes from each individual product/service?
    What percentage of your total income comes from your bestselling product/service?
    Which of your customers have NOT yet tried your bestselling product/service?
     
    Of course, there are many more questions, factors and dynamics in your business's finance that also demand detailed knowledge.
     
    One tool we use a lot that simplifies our financial monitoring is Putler.com ($19 a month for 2 PP accounts in one desktop console). However, even downloaded PayPal CSV files can be manipulated to offer important financial insights.
     
    Ignorance of this information in a business can be FATAL!
     

    truth1.jpg

     
    11. Google has no interest in telling you the truth:
     
    Without getting too conspiracy-theory on ya, why would they? Google is in a power struggle with the SEO community and is constantly trying to wrestle back more power from us in SEO.
     
    Personally I believe that Google deliberately builds in variability into their algo in order to stop any single SEO blueprint working 100% of the time - that would be catastrophic for Google. Yes Matt Cutts has occasional good advice on white hat site configuration stuff but for SEO, forget it.
     
    If you don't believe me, Google 'buy viagra' and check out how well black hat tactics are working right now.
     
    12: SEO is NOT the endgame, just a starting point on a site's journey to Authority:
     
    It may seem obvious but it's worth spelling out: SEO is really just a tool to get a site on the road to genuine authority in a niche.
     
    In the medium to longer term, these are your main priorities (after SEO has given you some traffic traction):
     

    converting content

    user engagement

    listbuilding

    high return visit rate

    market habituation with your site

    niche leadership

    community creation

     
    and the management systems, staff and developing product/service portfolio to meet the specific needs of your 'tribe',
     
    NOT fighting an endless SEO war against a bunch of other Internet Marketers.
     
    Why?
     
    Because when you have genuine niche authority leadership, specific rankings become less important and your niche leadership will be recognised and rewarded by Google anyway (and the long tail traffic will probably be tremendous anyway).
     
    And, best of all, the income and market value of your digital asset SKYROCKETS.
     
    Feel free to share your thoughts on where my IM/SEO business thinking is at right now and ask questions on how - thanks again to the TP community for this great milestone.




    #21262 [Free] Article Marketing Robot (AMR) Directory List

    Posted by KevinA on 29 February 2012 - 03:08 AM

    So for my 200th post I thought I’d share something. I know a lot of you are after successful AMR directory lists… Since the default AMR list is pure crap, I used scrapebox, a method I found on another forum, and a straight 48hrs of processing time. In the end it all came down to this:

    --> 172,965 unique blogs
    --> 16,777 blogs that were ‘ok’ for AMR.
    --> ???? of those that I was successfully able to sign up for.
    --> 848 successful posts (incl. the 130 or so that were successful with the default list)


    So I have exported and attached this final list of 848 successful directories.

    I did a quick test blast. The report shows I got about 280 posts auto-approved. Within 30mins of the blast, there are already 64 results indexed in Google!


    Ps. If anyone else has a successful AMR list feel free to share.
    Enjoy! :)
    Kevin

    Attached Files




    #40016 Anchor Text Suggestions For Those Still Scratching Their Heads

    Posted by Initial Effort on 17 May 2012 - 01:10 AM

    Example: I own a website called widgets.com and want to rank for widgets

    1. Building click here, widgets.com, my website anchors probably aren't going to help people coming out of the penalty faster. So as long as you are building links you probably should go for a variation of your keyword like blue widgets, red widgets, green widgets, buy widgets. That way when the penalty is released on the next Penguin filter update your site ranks for your main keyword and several others.

    2. Chances are for most competitive terms you are still going to need HPBL and blog posts from a network. Try get links from many smaller networks and don't leverage one too hard. Also take a look at their sales copy and see how the network was set up. What is the OBL? Are they selling sidebar links too? These links will probably be a smaller portion of your portfolio than they were in the past, but the fact is they still work.

    3. Profile links, blog comment links still work great in your second tier. Heck they probably still work just fine if you are varying your anchor text in your first Tier provided that you don't have a lot of links dying causing an anti-link velocity penalty similar to what is seen when a network like BMR is deindexed.

    3. Sometimes you can work yourself out of the Penguin by 301 redirecting your site to a new domain. Yes, I know this is not an option for everyone and sometimes it does pass the penalty through. Generally redirect to an aged non-penalized domain, PR of this domain does not matter.

    4. Web 2.0 properties still work, what most people are failing to do is get them indexed. It is almost laughable how many properties are created and do not get indexed. The only way we've found to get these indexed at a high rate when using spun content is NLI + Linklicious + Lindexed + Web 2.0 blasts + Profiles + Blog Comments. Also consider saving all of your account login information for these accounts.

    5. Remember not every link you build shows up in MajesticSEO so if you are reviewing your link profile, remember you probably have a higher percentage of your main anchor text than you think. In general, a good way to counter this is to run article blasts, web 2.0s, blog posts, social bookmarks, wiki links etc In most cases, you can just go to Google Keyword Tool and come up with a good links.


    #22280 The Future of SEO Post Feb 2012?

    Posted by TerryKyle on 04 March 2012 - 05:55 PM

    2012 has already been pretty significant in terms of Google fighting back against artificial linkbuilding (without which ranking for decent terms is virtually impossible).

    2011 brought us the Panda updates that heavily targeted on-page quality and now Google is fighting back on external backlinks big time with these 2012 updates.

    Homepage Backlink networks (not all, but most) have been savaged by deindexing algo changes and blog networks of most types are feeling the heat, not to mention the sites using these services for their SEO heavy lifting.

    So where do we go from here?

    In my view, we SEO exponents now need to raise our game (‘best practice’) in several crucial ways:

    1. Quality: Panda forced the quality of on-page content on Money Sites to improve and these changes at Google were backed up by expansion of the Google Human Reviewer program and most members here have read those training guidelines so we have a pretty good understanding of what is expected there.

    However, now the places where we source vital backlinks must ALSO be much more carefully considered. The consequences of doing otherwise can be found on numerous threads here detailing penalties, ruined rankings and months/years of work in tatters.

    As discussed elsewhere and in my SundaySEO last Sunday, it now appears dangerous to source high PR page links on networks that (as mine did) have:

    [a] a disconnect between site content and irrelevant links (links on irrelevant sites do still work SEO-wise but those sites are getting spotted much more easily by Google and often deindexed, at least in network configurations);

    [b] use of spun content: autospun content usually creates massive grammar mistakes and if MS Word can easily detect those, why wouldn’t Google be able to?

    [c] high OBL (up to 100 links) counts – especially with irrelevant links;

    [d] repeated, virtually identical OBL links footprints across multiple sites;

    [e] using SEO hosting companies;

    [f] low engagement (home)pages e.g. barely readable text only or text and one or two images and maybe a video; and,

    [g] sites that, if human-reviewed, have no obvious monetization method or reason to exist apart from paid link rentals.

    From my own experiences in gambling SEO (obviously a super-competitive niche) and discussions with SEO guys from that world, I believe that we can learn from their normal style of SEO and incorporate some of their approaches in non-gambling SEO.

    In short, we need to move to much higher quality Money Sites AND much higher quality backlink sources.

    More on that later.

    2. Non-Google traffic. Though we have been talking about it on Traffic Planet for some time, these latest Google algo changes reinforce the need for serious SEOs to build traffic OUTSIDE Google through, for example, video marketing, Facebook, ezine ads/article writing, podcast marketing, Amazon (e.g. Kindle or Print On Demand), guest blogging on high traffic blogs etc, to name a few.

    Also, don’t forget about SEO INSIDE certain web platforms like ranking a video for searches inside YouTube – this is a whole other side of SEO that isn’t talked about that much. SEO is really about traffic generation and if the SEO mindset can be applied to other Web platforms, that obviously provides much greater traffic security.

    In my view, consistent and secure traffic is one of our most fundamental goals as SEOers. And if those non-Google traffic sources prove to be good converters, all the better.

    3. Conversions. Yes, I am imitating a broken record here (how pre-digital is that reference?) but conversions optimization and making much better use of existing traffic is crucial for any good SEO to develop some skills in IMO.

    In short, making much more from your current traffic.

    This general approach is superbly covered by Jay Abraham in this book.

    That is especially true if you are a kind of one-man band with your own IM business rather than an SEO agency with more resources.

    4. That brings us to our new SEO paradigm, March 2012 onwards.

    Here’s one way that it could look though this is presented here as a discussion starting point than a definitive blueprint:

    The Money Site: This is built from Day 1 as an intended (in time) authority site semi-general in nature that can have many lucrative sub-categories (possibly built on an aged domain, e.g. PR5) – for instance, a retiree/elderly site at the top level with various sub-categories on health issues, money advice, exercise and sports, companionship/dating, computer education, forum etc.

    As the Web gets less democratic by the day, these are the types of sites that have longevity, power in Google’s organic results and can be real, sustainable, long term businesses that are outstanding web real estate to own. In contrast, sniper-style minisites are probably not the wisest long term IM strategy.

    For such an authority site, this SEO model will centre around four factors:

    (1) Heavy lifting backlinks: In gambling SEO, gambling companies (and their SEO agencies) typically prefer high-quality gambling themed sites with good PR and sub 20 OBL counts on yearly rental deals. To any human visitor, the sites look completely legitimate and don’t raise any red flags.

    And they rent a LOT of these PR page backlinks.

    Now while that isn’t economically viable for a lot of non-gambling SEO guys or IMers, the core principle still holds, especially in light of Google’s recent algo changes.

    That’s the biggest downside of these changes: SEO will become more financially expensive and time-intensive in terms of content quality, both for Money Sites (already happening anyway) and backlink sources. For those reasons, there will be a shakeout of the SEO industry and some will decide to drop out.

    These changes also suggest that using a buffer/pumper/satellite site strategy with a layer of backlinks sites (could be Web 2.0 too) acting as a shielded conduit for most backlinks is a safer way to go now as well.

    (2) ‘Filler’ backlinks: previously we used to use forum profile backlinks for this function but their value has long gone now. These are links on pages with no PR yet are on a domain with good PR at the root domain.

    So what else can we turn to in terms of ‘bulk’ or ‘filler’ links that add to that illusion of viral popularity?

    Well, the first point is that backlink diversity is more essential than ever now and also so is the content quality – to a degree - on those pages.

    In the short term, my team will run with these types of backlinks as ‘filler’ links (our ‘light infantry’) in combination with high PR page links (the ‘tanks’ of our SEO ‘military’ campaign):

    a. press releases (nothing fishy there)

    b. document sharing sites with reasonable quality content (e.g. with Document Marketing Robot)

    c. video marketing backlinks (yes some of these are nofollow) and videos should be slightly re-edited to different lengths and with different information
    and titles for each service

    d. helpful forum posts with sig file backlinks

    e. automation tools/services (e.g. Wikis) targeted at Web 2.0/buffer site layer, NOT at the Money Site

    We are also going to deliberately build a relatively high proportion of nofollow backlinks, probably in the 30% range initially, to add credibility to our backlink profiles.

    Overall though, the goal is to have to build far fewer backlinks of better quality than a mountain of junk-ish links.

    We will also now pay much more attention to the long long tail (repetition deliberate) and look to build a cumulative tsunami of consistent traffic through a huge group of very low competition long tails.

    Notice how I left out most BMR-type network links which I think require real caution now (use only for Buffer sites/tier) and the backlink types listed above would not generally fall into the category of potentially dangerous links.

    If used (like the Wikis above), they should be directed at the buffer site layer/tier, NOT directly at the Money Site.

    The goal here is, as much as possible, to future-proof against foreseeable Google algo changes (everyone could see the slap on forum profile backlinks coming a mile away).

    Also, Anchor Text variation is also now crucial as it looks like Google has integrated a penalty for over-optimized Anchor Text and a maximum of 50% of backlinks using your primary keyword exactly is now recommended.

    (3) Internal linking now seems more important than ever, given the pressure on external backlinks so solid, contextually-based internal links are essential

    (4) The pursuit of actual viral links through pages/sites that genuinely engage rather than being hastily assembled (especially via cheap outsourcing) - I'm not a huge believer in naturally viral links but these elements may have other positive anti-deindexing benefits too.

    For example, sites that engage could – depending on the niche – feature such elements as:
    • Magazine quality articles of 600-1000 words (the more the better) by writers with genuine expertise in the niche area
    • High quality images
    • Vimeo/other relevant videos (the less YouTube videos, the better)
    • Scripts that play relevant games
    • Scripts that calculate something relevant (e.g. currency conversion, mortgage repayments)
    • Google maps tied to contact us address
    • Google+/FB like button/Tweet this button/Linked In button/Stumbleupon button/Digg etc
    • Facebook sign-in to members’ area
    • Auto-rotating image slider
    • Navbar dropdowns
    • Polls/surveys
    • On-site search
    • Image rollovers
    • Floating sidebars/top navbars
    • News tickers (fed via RSS)
    • PDF downloads
    • MP3 downloads
    • Star reviews/votes on pages out of 5
    • Breadcrumbs
    • Tabbed Content
    • Dynamic Navbars e.g. http://tympanus.net/codrops/2011/02/21/designing-for-feature-rich-websites/
    • Related articles links on every page
    • Contextual internal links (like Wikipedia)
    • Outbound RSS feed
    • Odiogo type reader
    • Image manipulation e.g. dressups on mannequin (drag diff clothing items)
    • Webcam feed/s
    • Magnifying glass ‘lens’ over images
    Etc

    Features like these are a signal that a site has been built to genuinely enrich the ‘user experience’ and not just trick the visitor into clicking on an affiliate link or is just being used for paid link rentals.

    This type of site should (in theory) also be looked upon favourably in the event of a need for a Google Reconsideration Request.

    So those are some thoughts on tactical responses to Google’s latest game-changing algo updates – over to you for more ideas, TP team!