Thought this was a fascinating article, regardless of whether or not it's true.
The takeaway point:
Each generation is perceived to see the world in a very unique way that translates into their buying decisions and countless other habits.
In the tech Internet world, we’ve really had 3 generations:
Web 1.0 (companies founded from 1994 – 2001, including Netscape, Yahoo! (YHOO), AOL (AOL), Google (GOOG), Amazon (AMZN) and eBay (EBAY)),
Web 2.0 or Social (companies founded from 2002 – 2009, including Facebook (FB), LinkedIn (LNKD), and Groupon (GRPN)),
and now Mobile (from 2010 – present, including Instagram).
With each succeeding generation in tech the Internet, it seems the prior generation can’t quite wrap its head around the subtle changes that the next generation brings. Web 1.0 companies did a great job of aggregating data and presenting it in an easy to digest portal fashion. Google did a good job organizing the chaos of the Web better than AltaVista, Excite, Lycos and all the other search engines that preceded it. Amazon did a great job of centralizing the chaos of e-commerce shopping and putting all you needed in one place.
When Web 2.0 companies began to emerge, they seemed to gravitate to the importance of social connections. MySpace built a network of people with a passion for music initially. Facebook got college students. LinkedIn got the white collar professionals. Digg, Reddit, and StumbleUpon showed how users could generate content themselves and make the overall community more valuable.
Yet, Web 1.0 companies never really seemed to be able to grasp the importance of building a social community and tapping into the backgrounds of those users. Even when it seems painfully obvious to everyone, there just doesn’t seem to be the capacity of these older companies to shift to a new paradigm. Why has Amazon done so little in social? And Google? Even as they pour billions at the problem, their primary business model which made them successful in the first place seems to override their expansion into some new way of thinking.
To me, the question isn't so much whether Google/Bing/DuckDuckGo will exist or not, it's more of a question of whether Search-as-we-know-it will continue to thrive in an increasingly mobile landscape.
People will always want information on "how to build a shed" or "cheapest car insurance." The question is how will corporations (e.g. Google, Facebook, Apple, etc) deliver those answers to us? And however they decide to do it, will those results be driven by the currency of the Link?
All very interesting questions!
Edited by brandonbaker, 04 May 2012 - 19:56.