Here's my 2 cents on HPBL 2.0 (sort of). I think that the static nature of these sites are a problem that is going to get worse.
If money were no object, this is how I would build a new HPBL network.
1. Get those juicy higher PR domains
2. Put them into high level categories (business, sports, arts, fashion, health, etc)
3. Hire professional writers to write high quality blog posts for each category. Have a publisher for each category who approves content before it goes live.
4. The writers are directed to link to member sites and will write content that presells the landing page and gets real people to click the links.
5. No more than 50% of blog posts link to members sites
6. No more than 25% of blog posts link to related blogs and sites
7. No more than 25% of blog posts have no links and are spider bait
8. All the usual random site stuff (templates, hosting, # posts on home page, etc).
When attracting members to the network you reveal the categories and how many sites belong to each category. The members then pay a monthly fee per category. Allow members to have a list of 10 or 20 landing pages per sponsored category. Limit it to perhaps 5 pages per domain and encourage tier 1 sites as well. All sites linked to need to be approved in advance (even related non-member sites).
The maximum # of members would be related to the total number of sites per category.
So, as a member, I am paying perhaps $10 or $20 a month per site. But the sites are going to be good blogs. The content is going to be well written by someone whose goal is to presell my landing pages. The content is going to also talk about what's new in my industry. Each site in the network is built to get organic traffic and could be monetized and fees paid back to members. Additionally flash banners promoting the members sites could be sold for an additional fee (100x100 box for example).
I would rather pay $100 a month for shared postings on 10 authority blogs that are designed to get traffic than 100 links on a static HPBL network that most likely will not survive 12 months in the wild.
Biggest challenges are 1) management and 2) costs.
1) in addition to managing sites you are also managing publishers and bloggers. Will require more time to manage
2) in addition to paying for the usual hosting and domains, you also need a couple of full time bloggers and at least one publisher. I would estimate each site would need at least one new post per day. I would also estimate each blogger could write 10 to 15 posts per day. The publisher could probably handle 50-60 posts per day (proof reading, dupe checking, etc). So one blogger could handle a max of 15 sites and one publisher could handle up to 60 sites. So for a network of 60 sites, you would need 4 bloggers and 1 publisher. At a cost of around $400-$500 per month for the blogger and $600-$700 for the publisher I am ballparking $2200-$2700 per month across 60 sites which works out to $37 to $45 per site. And if each site is supported by say 10 to 20 members, you get a reasonable member fee and healthy profit margin at the same time. Those costs are based on off shore rates for full time bloggers.
What say you all?
JC.
Edited by jeancarlin, 13 February 2012 - 13:33.
22
seodisaster, on 12 February 2012 - 04:52, said:
